Local website Survival philosophy: Profit from "Three Degrees"

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The website construction cost is low, the Doorsill is low, causes the present competition to be extremely intense and brutal. Local Web site Pianan Corner, also difficult to escape the pressure of survival. Under the market economy, the website pursues the profit (or says the benefit) maximization, the Netizen pursues the utility (or the experience) maximization, the two contradictions, seemingly mutually opposite, actually is mutually unify, and may transform mutually. The author thinks, from the website operator, the key is to raise "three Degrees":

One is to improve the visibility of the site, tamping the foundation of survival. This involves traffic, everybody attaches great importance to, eight, recount. In addition to this SEO, forum posts, writing soft text, mass mail, the city Q Group, ask themselves, outdoor publicity, media advertising and so on, network search, a variety of ways, have their own practicality, here no longer elaborate.

Second, improve the reputation of the website, expand the way of development. This is to be like "Gonsen" in the same Liu Sanhao, to "Save the good, say nice things, do well." Good faith is the moral requirements, such as loading Trojans, bundled viruses, the release of unhealthy pictures, videos, novels and other non-compliance with the Internet Civilization Convention website, may have a moment, but doomed to short-lived. Good words, is to provide authentic, effective and available information, more professional, less Huo, more original, less reprint, so that users to the pit. Doing a good job, is to rely on the site function to provide quality services for users, very important point is to participate as much as possible in charitable activities. For example, you can help a college student or primary and secondary school students, donated thousands of dollars for disaster areas, participate in public service publicity, etc., if done well, perhaps more than the local daily news, free publicity. can also be timely to do some environmental activities, such as organizing users to collect waste batteries, second-hand exchange, up the hill to collect rubbish, etc., expand social influence.

Third, improve the credibility of the website, grasp the development. This is to the virtual economy and the real economy organically combined. In particular, the main source of income by providing value-added services, to users of potential customers to charge the site, but also need to pack their own good. If you have the strength, it is best to register a company, or to register a self-employed business also. The same situation, there is a public account and office address, to win customers have obvious advantages. It's hard to get a client's trust in a 400 or field phone call. If you want to further packaging, you can use a variety of resources to invite the participation of non-governmental organizations, such as local consumer associations, federations, youth federations and so on, our 0598 talent network is to do so. Of course, if there is a way to get the support of the relevant government departments, it is best to hang a host or co-organizer, add a link on the local official website, so that the credibility of the public will naturally improve.

To say these, this article is about the principle of many, the actual operation of less, I believe you are very creative webmaster, will be able to on this basis, analogy, to explore more and better ways to promote the operation. Finally, affirmed this article in A5 first, by 0598 talented person Net 0598rc.com original, welcome everybody to our Sanming Secretarial forum www.caiyes.cn Exchange discussion, the common progress.