Local websites promote shared resources and use local features

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Yesterday morning for the webmaster presented the first Mid-Autumn Festival gift, now for you webmaster present a second gift: The local site should be how to promote. As a local webmaster In addition to have the talent besides has the reasonable promotion method and the Operation way, today will talk about the local website promotion road.

I. Seizing the universality of the contradictions and making use of the universal promotion of development.

Local sites like other sites, as a Web site its development of the idea has not changed, forum soft text, mail marketing, micro-blog publicity, Bo traffic and so on are all need to use the now from the universality to talk about is how to carry out the work order.

1. Forum Soft wen: The Forum soft text of the local website wants a soft end, linger in the forum inside the user basically is some ordinary masses, to the advertisement is more repulsive, a local website wants to develop the first impression very important, in the forum promotion when as long as the website can bring the value to the user, do not exaggerate.

2. Mail Marketing: Local website to carry out a policy of email marketing "A cannon red, bogey Stalker", the Mail as a contemporary society, a way of communication, users need to see in the mail is "value", as a local site only through the way the mail to let users have a certain impression of the site is, Mail is not mainstream, the mainstream is still behind.

3. Weibo publicity: The rise of Weibo in these years, its rapid development, the speed of the fierce is a lot of people can not think of, we first look at a group of July data

The number of microblogs has reached 200 million, which means, to illustrate the popularity of Micro Bo, that Micro Bo as a new way of communication for us to do station development site, using a good microblogging publicity is particularly important, local sites in the use of micro-blogging can be directly local names for micro-blog nickname, every day to collect local news , accumulate resources, gather the popularity and the network, finally use micro-blog to promote the rapid development of the website.

4. Blog traffic: A good site to move forward, the support behind the blog, although the current blog is not so popular, but we can not give up the advantages of blogging, blog to cause advertising, third-party traffic and so have a great effect, a website traffic one-tenth should be from the blog entry, Such a site can also say that the flow is reasonable.

Two. Highlight the contradictions of specificity, local conditions to develop the site.

The development of local Web site in addition to the use of ordinary promotional methods must also be based on local conditions at the time to promote the development of the site, I do and the Chengde network everyone first look at

Every day there are special information collectors in the streets of Chengde, as long as it is hot, Chengde site will be based on the actual situation to create and write, attracted a lot of users.

1. According to the time period to do the promotion, do different propaganda strategy.

As a local site, the most important thing is-characteristics. Like you and I do a Chengde website, you will choose what? is Life, real estate, or tourism, if you are familiar with local resources will certainly choose to do tourism site, Chengde rely on is Chengde Mountain resort, and the summer resort which one time period of the most people? When the holiday, So a site must learn to seize its local advantages, relying on the advantages of resources to promote the development of their own web site, the use of a good period of time, the site and time to complete integration.

2. According to the different site construction time, choose different ways of promotion.

The construction of the website is divided into several stages, the initial stage of building the station, development period, maintenance period, the transition period and so on according to the actual situation of the site to choose the appropriate promotion methods, the site in the initial stage of construction should not be too ambitious, to learn to bury the head to cooperate, the site in the initial stage of construction must be the site's reputation, so that users can help Enter the development of the site after the time to learn and business equality flat, you use the business of certain resources, businesses must also for you to promote the site, to achieve mutual benefit and mutual win. Web site in the maintenance period, we must learn to establish a long-term strategic cooperative relationship with merchants, you can pay publicity, you can also sign some kind of agreement with the merchant, you take people to his way of paying money. Of course, a site in different construction time there are more ways to promote, here is not one by one, if we feel that there is a need, I can write a separate article, so that webmaster learned to use different stages of development in a good variety of resources.

3. Local conditions to implement user needs, experience user psychology.

This dialect is the same as the truth, every place has a different dialect, not the same local user psychology and needs are certainly not the same, both, it is necessary to learn to experience the local user needs, can be understood from a variety of, through the family, through friends, but also through a number of special groups, such as to the school investigation, The way to visit the elderly, if these you have done, I believe in the implementation of user needs, experience the psychological user you have been qualified.

As a local site webmaster, pay the effort and sweat must be obtained, regardless of the site into no success, but must be in the process of doing the station to learn some do station knowledge, this is the most important. It doesn't really matter if the first site doesn't work, as long as we understand the knowledge, the intention to summarize, good at analyzing the reasons for the website failure, I believe that all the webmaster can be in the Internet to scrape a tornado, today is September 12, today is the Mid-Autumn Festival, here to the webmaster and A5 staff to extend the Mid-Autumn Festival blessing of the mid- This article first A5, reprinted reserved author links and Chengde nets, www.520314.com, thank you.