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The local website is the place that the grassroots stationmaster congregate at present, many industry sites, and then crown the place, can effectively shield the fierce competition, but the Internet's profit model is so little, but want to dig gold from the internet, the gold miners are countless, even if it is to avoid competition risk, but these competitions will not come, Take the local wedding photography website, because of the huge profits of wedding photography led to the emergence of a large number of wedding photography stores in each city, and these wedding photography advertising marketing will often invest a lot of money, which can make the local wedding photography has the most basic profit basis, it is also the profit model, Also let the local wedding photography site began to become dark surging, increasingly fierce competition, how to get the local photography site industry discourse right, I think, is to start from the details, from the SEO optimization of the details to start! The following author to share their experience!
One: Local wedding photography site keywords should go to the core to the long tail of the road
Now a lot of local photography sites, all like to make a very long keyword, such as local photography plus the name of the site plus wedding photography This series of keywords, this seems to avoid serious competition risk, but also limited the site's target user groups, so engage in local wedding photography site, can not blindly avoid competition risk , but to stand out from the fierce competition can be, the author is through the photography, wedding photography and local wedding photography of this incremental way to explore the long tail of keywords, so in the fierce competition, can also use the long tail keyword to obtain a certain degree of competitiveness!
Second: Do a good job of local wedding photography website brand image
In fact, the local wedding photography site, and the local wedding photography store close cooperation, in addition to the use of their visibility, but also need to focus on building their own local wedding photography brand image, whether from the site's design or from the site's services, should be a professional attitude to carry out, So that you can improve the brand image of the site, of course, appropriate marketing, and can not ignore offline marketing, because as a local wedding photography is the focus of the operation of local users, so through the offline channels of some advertising methods, or more cost-effective, such as by bus, taxis, etc. affixed to the local photography site ads , you can quickly open the local market! At the same time can get the most original brand image!
Third: Picture optimization details of photographic website
For local photography sites, there are many pictures on the site are indispensable, it is so, but also increased the local photography site optimization difficulty, because the more pictures, often will let the opening speed of the site become more slow, at this time should use the way of image cutting, will be a large size picture, into a small picture, So the site can be opened at a faster rate, at least not allow users to wait a long time to be able to see the content on the site!
In addition, the more pictures, also not conducive to the content of the site included, so for the picture to optimize, must not be enough for the ATL attribute settings, appropriate to increase the text on the site, so that spiders are happy to come crawling, if the station are pictures, it is difficult to get the favor of spiders, and the lack of Baidu support, It's hard to stand out as a local site!
Four: Attention to site structure details, optimize the site function and content
As a local wedding photography site, the parties have to work well with the local photography store, this cooperation will often be in the local wedding photography site, to increase group purchase, order and other functions, so in the function, we must pay attention to the details of the optimization, can not be too cumbersome, and can not be too simple, All to stand on the user's point of view to design the structure and function of the site, to always meet the user's use habits, so as to enhance the site's user experience!
In addition to the content of the site, is the local wedding photography site needs to be carefully optimized details, in fact, no matter what kind of site, content, such as a beautiful beauty of the skin, if the skin is rough, many spots, then this beauty can only be beautiful embryo son, but can not really belong to beauty so local wedding photography website content construction, More important to the original, and appropriate through the reprint of some of the industry's hot news, to enhance the readability of the site content!
The above is the author to share on the operation of the local wedding photography site Several details, these details are actually very simple, but it is because of simplicity, often easy to be overlooked, and this neglect, often to the site to bring disaster, lack of competitiveness of natural failure is not far away! The above content by Nie Bin net http:// Www.niebin.com in Admin5, reprint, please keep the URL, thank you!