Localization and personalization of Internet domain names

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After a meeting in the UAE capital, Abu Dhabi, the Internet name and Numbering agency (ICANN) said it would soon open top-level domain names in Chinese and Arabic to provide a more localized and personalized domain Name system to address changes in the Internet.

Since the creation of the Internet, in the world, the number of non-English users has been far beyond English users. To make it easier for local users to use the Internet, content on the internet is localized across the country. However, as a Web site portal domain name, but has not been able to achieve localization, still in English characters to express. Many non-English speaking countries and regions have been actively promoting the development and use of Internationalized domain names since 2000. Since the localization of Internet domain names is the consensus of the Internet community, in 2008 ICANN issued a decision to allow the use of other languages, such as Chinese and Arabic, as the Internet's top-level domain characters.

China has been an important participant in the international Domain name work. China's domain Name System has set up Chinese top-level domain name, Chinese domain name registration authority-China Internet Network Information Center drafted the Chinese domain name technical standards, and participated in ICANN's "national and regional code top-level domain name Fast channel process" policy drafting and revision.

In many efforts, "fast-track process" After several adjustments and refinement, is now close to the final finalization. ICANN announces that it is seeking to complete the process review and release within the year and then open the application for the top-level domain name (such as ". China") for the country and region code. According to the ICANN survey, the first batch of applications will be from China, Japan, Korea, Singapore, Saudi Arabia, India, Russia and other more than 30 countries and regions, covering 15 languages and text of the top-level domain name. This means that Chinese, Japanese, and Arabic top-level domain names, including ". China", will appear in front of global Internet users.

ICANN's new common top-level domain name program, known as the personalized top-level domain plan, is essentially a desire to add more top-level domain names to users ' choices based on existing ". com" and ". Net". The plan was welcomed by the vast majority of Internet users, but it also raised some concerns. One view is that, with the opening of new generic top-level domain names, the need to protect the domain name increase, trademarks, brand holders of online brand protection will face greater challenges. Also, one concern is that the new generic top-level domain will provide more opportunities for hackers who use domain names for cyber attacks, challenging users ' Internet security. These issues have been given high priority, and the relevant agencies are developing new policies and providing solutions through close cooperation among agencies.

The core of Internationalized domain names is localization. The significance of its existence is to enable more non-English users to access the Internet more easily in their native language in order to bridge the digital divide. According to statistics, 94.35% of the respondents said they would like to use the ". China" domain name to visit the website. However, access to the site is only part of the domain name function, and other practical features include e-mail transmission, network search, and so on.

The introduction of personalized top-level domain plan, in order to support competition, promote innovation, to meet customer choice. ICANN has set stricter conditions for the application of the new top-level domain, and will never be as casual as buying a general product. Can imagine, with the internationalization of domain names and personalized domain name, the future of the Internet domain name will be more convenient, more user-friendly direction. By then, "ubiquitous Internet" will create more value for human production and life.

Ningbo Talent Market Comprehensive Job fair was held on the second floor of Hall 7th of the International Convention and Exhibition Center in Saturday. But a mechanical manufacturing company from Yuyao is dissatisfied with the fact that their booking booth is being taken over by someone else. Angry company recruiters immediately called the Ningbo Talent Development Service Center.

The reply from the Ningbo Talent Development Service Center is concise: you have not booked any stalls.

The head of the company wondered. Company booking booth is directly in the "Ningbo Talent Network" on the application, booth fees are in the form of net silver payment, should not appear this situation ah. Yesterday, the company deliberately came to Ningbo Talent Development Service Center negotiations, only to find themselves registered "Ningbo Talent Network" is a cottage version.

Reporters with Baidu and Google search, input "Ningbo Talent Network", found that the same Chinese domain name site up to dozens of. In the face of so many Shanzhai version of "Ningbo Talent Network", the city's Talent Development Service center of the marketing department Shi Ti-ming minister also expressed helplessness.

Shi Ti-ming told reporters that the talent site is mainly composed of network domain name and site names. The network domain name is not as strict as the trademark registration, but according to who first registers who uses first the principle, if only is the network domain name similar, still cannot determine between the two exists the infringement behavior.

It is this regulatory loophole that has caused some websites to mislead job seekers by using the names of other well-known websites to increase the number of clicks and visits. And these "Shanzhai" site because of technology and other reasons, the recruitment unit and job seekers of the audit is not strict enough, resulting in some ulterior motives of the swindlers, to recruit units and job seekers caused losses.

It is reported that there have been complaints from enterprises, some people use the "Ningbo Talent Network," the name of its visit to investigate, and recommend their own products; some people use this brand to send a fax to introduce their company's preferential activities, and the inscription is not Ningbo talent market contact.

In this respect, Ningbo Talent Development Service Center to remind the broad masses of job seekers, Ningbo Talent Network's web site is: www.nbrc.com.cn. Only this web site corresponding to the "Ningbo Talent Network" is the only Ningbo college students Employment Public Network Service platform, can provide graduates file information inquiries and related forms to download services.

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