Localization Forum Portal Explore the unified Model national replication can it?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

[Core hints] attempts to localize someone has failed, when more and more eyes began to re-examine the local community, the Hangzhou 19 floor of the "Replication Plan" can be successfully replicated on the 19 floor of the off-site?

Domestic influential local community website Hangzhou 19 Floor launched a nationwide "replication Plan", is intended to use the 19 floor brand resources and community operation and maintenance experience, to attract all the local webmaster, entrepreneurs and other joined, to create a nationwide brand community.

Unified Model National replication can you do? Where will the future of localization forum portals go?

19 Floor Try Sample Reference

The success of the 19 floor to force countless local webmaster can refer to the sample, in fact, the success of local stations there are many different samples and references, through their groping, to the local station operation has some harvest and results.

Hangzhou 19 Floor: The combination of media and community

The 19 floor began in Hangzhou, was founded in 2001, was originally as "Urban Express" website forum status appeared, by the "City Express" several editors to open BBS tour. 2006, Hangzhou Newspaper Group launched the Digital Development Strategy, the 19 floor for the operation of the company, and began the offline activities.

The 19-floor profit model is divided into three parts: network advertising, online interactive marketing advertising to become the main income of the 19 floor site, followed by a number of comprehensive online shopping business, through the bidding rankings, to achieve revenue; third, value-added services, the site by providing members with value-added services, access to revenue.

Xiamen Small Fish Net: localized e-business

February 18, 2003, "Xiamen Small fish Community" in the Xiamen network quietly appeared on the road for Xiamen residents to provide a life information online exchange platform. January 1, 2008, the new version of the small fish community officially upgraded to small fish nets, including blog, shop, including more network brand products. After nine years, the small fish net now has more than 800,000 registered members, small fish net potential users accounted for the Xiamen netizens 85%, the small fish net page of the daily PV volume over 4 million, the average daily posting amount of more than 100,000.

Due to the local reputation and influence of small fish, we focus on localization operations and achieve good performance and development in our local e-commerce.

Changzhou Shi Long xiang: the media of the community

The website of the Dragon Lane is a new media platform for more than 4 million Changzhou people to provide urban life service. As of December 2011, the Dragon Lane registered users to break through 1 million people, more than the total number of local other web sites, the Dragon Lane's forum daily posts more than 100,000, the daily PV (page views) over 3.8 million, the average number of users per second online more than 6000 people. Monthly traffic growth has been maintained at more than 30%, is known as Changzhou, one of the most influential network media.

The Dragon Lane to the gourmet version of the breakthrough began to do consumer experience and share of the community site, now marriage, mother and child, fashion, automobiles, home furnishings, real estate and other sections has become an important core content of the site. The initial marketing method for QQ Viral marketing, profit points for advertising and discount manuals.

Dragon Lane in Changzhou has been able to be called one of the strong media, almost all traditional media reporters, every day on this site to find news points. Community media to make the Dragon Lane in the same community to find their own orientation and direction, and live very well.

The attempt of the traditional portal

Portal localization, has been constantly trying and exploring, based on the status quo, we can be divided into two categories, vertical portals and, Tencent.

Classification Information Vertical Portal

Domestic vertical Portal Classification information site 58 with the city, the common people net, net through constructs the local classification information portal which covers the whole country to kill into the local service, but SouFun, Sina le Ju, the auto, the focus real estate and so on vertical website through launches the local branch station, takes the regional independent operation the way to enter the vertical local market.

The representative of traditional portal--Tencent

July 2012, Tencent United "news Morning" in Shanghai opened a big Shen network, positioned in Shanghai life Portal, to provide local news, community exchanges. Prior to this, Tencent's large Guangdong network (jointly with the Southern Press Media Group), the Great Chongqing Network (jointly with the Chongqing Daily newspaper group), Great Hunan Network (South China Publishing Media Group and "Xiaoxiang Morning News" joint), large Chu network (with the Hubei Daily Media Group), Great Yu Network (with the Henan Daily newspaper group), as well as the independent operation of the large network , Datong-Qin Network, the Great Min Network and other places, covering the northwest, southwest, central China, South China, southeast five major regions. The layout of Tencent in the national regional portal has been preliminarily completed.

and Tencent through its own client advantage, and provide a news bomb window and community channels. With the local media to take the community media Operation Road, in front of the strong support of local media, Tencent does not go slow.

My success can be replicated

Advantages of the local vertical forum

Positioning market Segments

Regional social positioning market segments, people are more concerned about their neighbors and response than they have never met the virtual social friends, and, because of the real life around the stimulation, the heat lasts longer. Compared to the traditional portals of 108,000 miles away from the news and stories, it's not as appealing as the news that happens around you, more and more people are focusing on it, and localization has a geographical advantage that traditional portals can't take into account and can provide more vertical services for local users.

Line online under the combination of actual and virtual.

Local portal site and local people's livelihood consumption is closely related to a large number of consumer business opportunities, and because of large-scale integrated portal site can not penetrate into local information and make competitive pressure relatively small. So around the local basic necessities, eat, drink, and so on the local portal has become the local portal in the past two years the main direction of entrepreneurship, the advantage of local small is that the cost of online and offline combination is lower, and the cost of precision marketing is lower, but the effect is relatively obvious, a big opportunity for local website is to do business , it becomes the most direct embodiment of the advantages of vertical service.

The next gold mine in local life

With the rapid development of Internet, the regional network portal has become a new hotspot of China's development. Internet users for the development of the demand, has been "network to do the world" into "net doing things around." They want to get information about local news, life and consumption online.

Public comments through nearly 10 years of precipitation in the food field to achieve great success, of course, localization of the excavation is not only food, and life is closely related to the vertical service will increasingly receive attention and attention, the hard demand for life is to promote the driving force of consumption.

The next gold mine is waiting for you to discover and explore.

Of course, I will tell you Baidu has launched a local portal in Henan 100 degrees?

Unless the special statement, the Geek observation is the Geek Park original report, reproduced please indicate the original link.

Original address: http://www.geekpark.net/read/view/161850 Park is currently trying to accept contributions, you are welcome to share manuscripts.