Location operation of mass flow station group

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Station Group is a lot of our SEO in the medium to operate, through the station group can continue to expand our long tail keyword ranking range, for our main battle flow and weight is also a qualitative upgrade. But many times we do the station group by search engine identified as cheating, in fact, for the station group we for the location and classification of the Sub station is very important, if we randomly classify the classification may appear content duplication into the garbage site, today to share how the station group should be positioned.

How to subdivide the industry

If the site positioning and industry requirements we do not understand, we are not able to position the station group station to do, so the industry segmentation is our first to do.

The main analysis of the industry we are in what kind of particularity, whether our industry is a geographical characteristics or the characteristics of special needs of the industry, we either according to geographical classification or according to the category of industry classification, we look at how the specific division.

(1) Regional division

Service categories, life information (moving companies, wedding photography, Procter and Gamble, training, etc.) are all classified according to the clear geographical area.

(2) According to the classification

For example, the film station, will be divided into Hong Kong and Taiwan, Europe and the United States, Asia and so on, medical, there will be many departments, the department below is divided into a lot of disease

(3) According to the use of the Division

For example, some of our products have different uses, users have different needs

Our industry segmentation we have to position well, otherwise our sub-station is difficult to expand.

Ii. How to divide the sub-station

1. Geographical classification

For regional division, we can go to 58 with the city or net look at a division of our existing areas above, according to these division to do our son station, such as moving this kind of urgent local life service, we are doing jinan move, we will see 58 on the Jinan area division (as pictured)

Then our son station can do it, Lixia move, the city moved, overpass move, Licheng move, Huaiyin move, High-tech move, so form a station group, then we do such a regional station will not drop the right, because the user has such regional service needs, so it is not down right, Our service is to be able to address the needs of users.

2. Use classification

General machinery industry can be classified by purpose, and do not consider the regional classification, because we have a certain industry of machinery production is relatively very concentrated, such as crushing machine, brick machine mainly concentrated in Henan, the sprinkler is mainly concentrated in Hunan, small cranes are mainly concentrated in Shandong Jining. According to the different uses of machinery we classify, to decorate our sub station.

3. Variety classification

Variety Classification We have a special industry that is the medical profession, medical industry can be through the classification of varieties can also be geographical classification, then we are the region and disease species are to do, because there is no conflict between the region and the disease, the user has regional needs at the same time also the needs of the sick species, such as a user needs diabetes, Then the other is not related to him, such as Tianqiao District diabetes treatment, which is a targeted keyword, users must be clicked. So for medical treatment we follow the geographical and the disease of our sub station layout.

Summary: Station group work The first thing we have to do is to locate, we analyze our industry, the needs of industry users to locate, from the region, use, category three point of departure to layout our son station, so that our son station to meet the industry users of the search requirements, our station group will not fall right, The next article we will share the content of the station group how to operate.

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