Lock user Search inertial pinpoint target keywords

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Today's user-search mentality is vastly different from previous users, previous users in the Internet search is to take the statement of the search, such as the user to understand the weight loss medicine, then he will directly search the term, and with the development of the Internet, the user's thinking of the promotion, the current user in search of the time is through the question of words? An exclamation point? The previous kind of narrative word search has become the past, in the face of this situation, webmaster friends should be how to accurately establish the site's target keywords?

First, access to user thinking, based on user thinking to establish key words

Although the user thought in the constant change, but our website keyword can also change, regardless of the user's thinking how to change, first of all its core words will not change, such as the user in the search for women's word, no matter how he search, ça, "women's" this word will certainly not change, Therefore, we can according to different industry sites of different user categories for reasonable access to their own as a user, according to their own industry characteristics to edit a reasonable site keyword. Here we take two words for example, a dress, a steel word, from these two words we learn to access the user's thinking.

Women's clothing: With women's words and core words, women's search is mostly girls, so we can according to the girl's beauty psychology editor out of their own website keywords, what women's most beautiful, beautiful women have what; we can also according to girls pay attention to comfortable clothes as the basis for editing keywords: What women wear the most comfortable? What do you wear in a comfortable dress?

Steel: How is the company's customers, he is the most attention to what, must pay attention to the price and quality of steel, so we can edit the key words around these two areas, such as where the steel is good, steel prices, steel quality, steel low-cost supply companies and so on.

From the above we can see that the different industry sites will certainly have different user thinking, and most of the user thinking is based on the characteristics of the site, as a webmaster is to grasp their own characteristics of the site, according to the user's inertial thinking but to determine the site's keywords, this is as a qualified webmaster must do.

Second, rely on popular search, according to the popular search for reasonable custom words

Although the user's thinking is very important, but we use the user search inertia can not forget the popular search words, although the hot words can not reflect the real situation, but since the hot always have it a certain reason, At present, I set the website keyword in accordance with three popular words for comprehensive consideration to set the SITE keyword:

1, according to the popular index words set, the hot index word represents a fixed flow, and we do the site are all like keyword index words, webmaster Friends can dig through the hot keyword mining tools, in the choice of the best choice of the third-sixth-words, so the ranking is easy to rise, the competition is not very big.

2, according to the next hot words set, now there is a living example in front of us, that is Iphonge5,i5 's birth to attract countless traffic, and in the June before this year, i5 or a low flow of words, that time the iphong4s is a high flow of words, If I do it website, then I will now immediately on-line a IPHONE6 website, the future must be prosperous.

3, according to the choice of popular competition, we choose the keyword time to think more about why our competitors to choose these words, no profit words competitors will not choose, if you find in the Baidu home page more than 7 sites have the same keywords, then I can tell you very clearly: the word has a profit , you can dig.

We will user's search inertia fully dug out for their own site to set accurate keywords, webmaster friends must remember us in the setting when not biting, can do a few words to do a few words, keyword too much to the site optimization of all aspects is also unfavorable, this point I hope you webmaster friends remember, This article originates from in the Dongguan website Construction http://www.dgbelle.com, reprint please keep the author link, thanks.