Log in-depth analysis makes Web site optimization available

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Web site log analysis tools, most of the webmaster will often through the Log analyzer to pay attention to the collection of Web site recent traffic, spiders crawl and other content, these public analysis of the site for webmasters to provide a more superficial effect, in fact, log in-depth analysis can also become a strong and effective basis for Web site optimization. Here we come together to analyze why the log in-depth analysis of the site to optimize the basis for.

1, find the site's own problems and timely treatment

The most intuitive data from almost all log analysis tools is Web traffic, and the website conversion rate is by the website traffic Indirect conversion computation obtains, the conversion rate is responds to the website assembly number according to the action guidance to complete the website call the number divides the website traffic percentage, from the conversion rate this seemingly is more difficult than the traffic to raise the number greatly , you can deeply analyze the problem of the site itself.

With stable flow of ordinary E-commerce station site should have no less than 0.6% conversion rate of conversion rate, if the E-commerce station has a high flow, but the conversion rate is much lower than 0.6%, it is in the issue of "the site itself has a problem" indicator signal. The site's own problems, including two major categories-browser differences and site internal control usability problems, need to be checked.

Browser diversity refers to in addition to mainstream IE browser gradually in the domestic market share of the 360 browser, Google Chrome, Firefox, opera and Safari, and other browsers can not display the normal web site or the normal operation of the site important plug-ins, Thus affecting the user experience of different browsers, directly reduce the user to complete the operation of the feasibility.

Site internal control availability refers to the usability of controls such as inbound navigation, including the navigation in the station can not normal search for more than fixed characters keyword, matching English character exception, inbound navigation return search results involve a lot of irrelevant information, and so on, users can not through the site of the station navigation and other controls to successfully find matching information, Thus erasing the user response to the site assembly number call for action determination.

Through the in-depth analysis of the website log, can get the effective basis of the site itself, webmaster in the receipt of the log analysis based on the signal, can promptly start the site itself to troubleshoot the causes of the problem, and faster completion of technical processing, the first step to complete the site optimization, improve the user experience.

2, analysis close off the page to optimize the site page

ClickTale and other websites run AIDS, which can record every interaction between visitors and Web sites, including browsing users and landing users, and store them in log form. Through these tools log in-depth analysis, to be able to count the site visitors care about the way the site, visited pages, stay time and close the site to leave the page and other extremely useful details.

This kind of statistical information can clearly reflect the access to the site of the user action, so as to analyze the type of users to enter the site and the Web page action call feedback. Before parsing, you should first remove users who have access to only a single page, because such users tend to enter the site through a search engine, but find that the site is not the desired content page to be rendered away. After this type of data is eliminated, the remaining data is analyzed, it is found that the higher the page index of a page in a Web site, the more often the page needs to be optimized with the CAS principle (CAs principle optimization method) in another article, "talking about the CAS principle to convert Web site visitors to intended users".

Through the use of ClickTale and other Web sites to generate Web site log in-depth analysis, AdSense can be more intuitive to find which pages need to be optimized, adjust the action-oriented, action assembly number, action guidance of the location and form, thereby helping the site to improve the conversion rate.

3, statistics the most in the information to adjust the content of the site

Site log in-depth excavation can analyze the user browsing the page, users to browse the situation, including the number of pages visited, the page stay time and other information, through these two indicators can visually reflect the E-commerce site, the current period of interest in the product types, so as to help webmasters understand the current most in the product category, Adjust the website product type to emphasize, for example in the homepage navigation product rank and the main product background and so on the information, attracts the more access user to convert to the intention user.

The website log can also accurately record the search content of the website users through the search engine, and the content of the search contents when the user searches for the product in the site, which can reflect the content that the user wants to find from the website comprehensively. In particular, the use of the site navigation search returned no matching search content, is the Webmaster site optimization target keywords, long tail keyword analysis based on the source.

To sum up, log in-depth analysis from three aspects so that the site optimization has to follow, I hope that the webmaster in-depth application log Analysis Help, this article by the Sun weight Loss Net http://www.jianfei1234.com original, reprint the time please keep the author link, thank you.