Logistics manufacturers will eventually replace the electrical business

Jingdong Mall this month to the third party to open the Logistics platform to convey the message is that the logistics platform of the Dark War has begun. For entrepreneurs and VC, wait until the logistics market from the dark to the Ming contest, it can be the day lily is cool.

--reporter Ma Wenfang

After "8 18" and "11 11", the participants in the electric business war ushered in the "12 12". Electricity between the network play is not enough, and the traditional home appliances chain stores in the ground, for a time to stir. 2012 years of endless electrical business fighting is bound to be in the history of China's electric business left a thick.

In the view of innovation economics, the new mode of business can subvert the traditional industry, which is essentially the dominant expression of the new dominant technology subversion. Because of the Internet, the leading technology, electric business enterprises can be in the commercial field foothold, and then grow into a new business. Also because of firsthand experience to the subversive nature of the new industry, Suning, Gome and other traditional stores are consciously or unconsciously involved in it.

In this year's electric business melee, Jingdong Mall is particularly High-profile, in with Suning, Gome battle, it in addition to the new industry and the advantages of network opinion, as well as the venture capital market, a lot of dollars to be emboldened. "The poor left the money" Liu undoubtedly become an entrepreneur in the heart of the idol.

However, for entrepreneurs, Jingdong Mall can only learn, and can not be learned, if following, cottage a "city mall", doomed to lose the naked. The reason is very simple, when the opportunity notoriously also not become business opportunities, for entrepreneurs, subversive technology business value embodied in its dormant period. Therefore, how to grasp the industry trend is becoming very important.

The variety of business forms, industry trends and unpredictable, seemingly confusing, but actually ça. As long as we look at the elimination of complexity, we can make a rough estimate.

Last year, I analyzed Apple and Oracle, respectively, in the consumer electronics market and enterprise-level market leading the vertical integration trend, wrote a commentary called "Markov's Law": Enterprise development is to continuously encapsulate complexity in its products or services, and through the Open interface and external interconnection, the former improve the user experience, The latter is conducive to the development of ecological environment.

The biggest selling point of electric dealers is the price advantage. Behind the low price, it is in fact to reduce the complexity of the traditional commercial supply chain by using it, especially the Internet technology, to take some measures, such as supplying directly from the manufacturer, reducing the stock cycle and reducing the redundancy.

Today's battle is essentially about reducing the complexity of upstream supply chains, but rarely touches on the complexities of downstream sales, which will be the future opportunity for E-commerce. Case Www.shoushencha.info

For manufacturers, direct contact with end users, so as to understand the user's experience, grasp the needs of users, is its dream. Cloud computing, the rise of mobile internet and the advent of large data technologies have laid the groundwork for direct patterns to rise in the industry.

At the same time, thanks to the development of integrated Circuit SOC (on-chip system) technology, manufacturers are constantly shielding the technical complexity in the consumer electronics products, but also greatly improve the reliability of the product, thereby improving the consumer through the electronic business way to buy confidence. At this point, when an efficient, covering the whole country and even more extensive logistics network appears, the manufacturer and the logistics between the electrical quotient is redundant, similar to Apple, Nikon, such as consumer electronics manufacturers can be in such a logistics platform to establish their own "mall", there is no need for the electricity business from a piece of the.

The complexity of logistics platform is much higher than that of electricity quotient, so the entry threshold of logistics market is also much higher. This logistics network should be a number of logistics enterprises constitute a virtual network, from the Logistics field of the Internet will be visualized through logistics to reduce the complexity of the logistics field. The author is not optimistic about the electrical business to do logistics, in the author's opinion, Jingdong Mall this month to the third party to open the Logistics platform to convey the message is that the logistics platform of the Dark War has begun. For entrepreneurs and VC, wait until the logistics market from the dark to the Ming contest, it can be the day lily is cool.