Logistics site Optimization One year experience sharing

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Have done a logistics site friends know his huge data, optimization and operation is not an easy thing, I think now there are certainly a lot of logistics friends, trapped in these, those, today to share their own logistics site to do some of the experience of a year to share!

1, start to do the site before should be conceived well

A lot of logistics network columns, if the early stage did not conceive the entire site, the blind start to do, it will certainly have many problems, such as the layout of some keywords, what keywords in the head, what keywords to do with columns, what keywords to do with the article. I did not have experience, the logistics of this aspect also do not understand, just a momentum, said dry, now Xiamen Logistics network has appeared a lot of difficult to avoid problems, such as the point of the URL, because the columns are numerous, when the article is not known to which channel hair, in addition to the chain of the time, the URL confusion, Keyword anchor text do not know which link on the chain good! I think a lot of friends who optimize the logistics site must have encountered such a problem!

2, the layout effect should do attractive

A website does not float beautiful, in some cases, directly affect the mood of customers, when the internet has not been contacted, are all those suites do the beautiful site in their own folders, so sometimes to the customer's vision to design the template version of the site, do not seo and SEO, When the logistics network involves search engines and user experience, I think it is still to user-centric! After all, the logistics site is a direct communication with customers platform!

3. The quality and quantity of the articles in the station

Logistics Web site data are numerous, manually published articles is not a good way, in particular, personal webmaster, one day don't say original article, is left hand copy right hand paste, a day busy down also can't get several articles, but if collect a lot of articles I think is also not a very good way, because according to the form of their own website analysis, Collection of the growth of the fast, drop also fast, think of their own Xiamen logistics network, collected content up to 10 tens of thousands of of the data, included most of the time reached more than 50,000, but very unstable, today 50000 tomorrow may be down to 7000, keyword ranking is constantly fluctuating, so to solve the problem of logistics network data, I think blindly collection is not a good way, the site can collect some articles, and then modify the changes, mainly in order to fill the entire layout of the site, the latter should be false original or original article mainly. At first I think a lot of webmaster friends will have this idea: feel that the more practical the heart of the article, even if it is intact copy other people's article, in fact, after my 1 years of practice, I think even if you directly copy other people's 30 articles, still less than their original article, the effect is really different, do not think the search engine is not a person , it is impossible to identify whether the original, if there is such a psychological friend, in doing the optimization of the site before, should first optimize their own ideas!

4, keyword Mining and optimization

Keywords mining I think for a friend of logistics website, should be relaxed freely, a tool, thousands of keywords immediately present in their eyes, in the face of all this, if there is no experience of friends are often overwhelmed, the keyword is not dug out, but do not know how to optimize, in fact, do not worry, What we have to do is to first give the keyword a brush selection, the conversion rate is high, there is no conversion rate out, even if this keyword Baidu index is very high, your logistics company did not go this project, you do not force yourself, because even if you do the first is for a little traffic, and no real significance! Choose the key words next to do is how to optimize, I suggest you can first of a group of keyword popularity, keyword index for a configuration, and then the most popular with the home page to do, the second popular use column to do ... The least popular use of the article to do! So purposeful to do, will not let oneself very blind. Did a period of time to understand which keywords are users love search, which keywords are conversion rate, background keyword is a good data analysis Object!

5, a discovery of the logistics network

First, the logistics site for the update requirements are very high, the daily update weight is also fast, the post and outside the chain does not need a lot. Last year there was a period of time the site was K, a long time did not go to the back, every day to send an article to it, outside the chain does not send a slow snapshot recovery, every day even if updated snapshots! The weight came up immediately. The second is the high weight of Baidu site is still very care, this year to change the server, resulting in all the data loss of the site, are all dead connection, friendship links and so on has been deleted a lot, to now almost 1 months, the site will not be too bad, is the snapshot slow, included and reverse link dropped some, But I'm sure I'll be back soon!

Finally, a summary of the logistics site is: Early to adhere to the update station in the article and outside the chain, do not require more, quality, weight up, the post can not be updated daily, the chain does not have to hair every day! Believe that a lot of webmaster friends see every day to stand inside the article, station outside the chain, can not stand, can't hold on, In fact, SEO does not have the cruel, do not have to because of other people's words without confidence, practice is a good way to sum up experience!

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