Logistics starts to revive from Lantern Festival

Last weekend coincided with the "Lantern Festival" schedule, not only the physical stores according to the Convention launched a targeted promotional activities, in the "Spring Festival" because of the stagnation of logistics and distribution in the "semi-dormant" state of E-commerce market, also began to launch the year of the snake's first season promotions. Suning easy to buy, Jingdong Mall, Dangdang, Amazon and other major electric dealers have set up a "Lantern Festival special" preferential promotions to a strong attitude back. And with the end of the Spring festival holiday, logistics and distribution began to enter the right track, the electricity market has begun to gradually recover.

Logistics distribution stagnation, the spring festival under the single

During the Spring Festival, the electronic market sales situation shows that the shop is generally inferior to the usual, significantly lower than the physical store sales, this once again confirms the industry's unwritten law, "electric dealers Rob peacetime, shop grab big fake". Electrical business during the Spring Festival can not meet the usual sales, the biggest constraint factor or logistics distribution. According to the statistics before the festival, 80% of http://www.aliyun.com/zixun/aggregation/7962.html "> logistics company because the staff holiday and the business stalled, distribution can only leave the year after the end of the holiday to recover."

Therefore, the most reliance on the logistics and distribution problems began to highlight. During the Spring Festival, Dangdang, Taobao and other major shopping malls have posted a "moratorium on distribution" notice. Like a lot of days of the Cat shop "only Shou do not ship" notice, courier fees have varying degrees of increase. Even if some businesses play "during the Spring Festival normal business, express no Break" banner, but the actual distribution is still more than usual delay. Many have been accustomed to online shopping consumers during the Spring festival complained: "There is no express receipt of a good day lonely, I hate the New Year!" ”

However, it is quite noticeable that the data released by Taobao shows that despite the delay in logistics distribution, but the first long holiday in the year of the snake, Taobao and the cat still turnover doubled. Taobao statistics show that the Chinese New Year 7 days Taobao plus the total turnover of the cat was 97.2%, the number of transactions rose 96.6%. and the main purchase of goods in addition to the "Valentine's Day" related to flowers, adult supplies, pet supplies, outdoor sporting goods, etc. also have one times more growth.

In this regard, praised the father of the advisory agency consultant Liu Buzhong evaluation that this is a natural development of the electrical business situation, on the other hand, the last year's "price war" by the media widely publicized, has gradually become popular. "A lot of people now have online shopping as a habit, the Spring Festival is only a delay in distribution." Mr. Huang, who returned from Guangzhou to the countryside of Guangxi for the New Year, was surprised to find that many of the country's fellow countrymen had also begun to learn about online shopping and began to look for ways to buy the Internet.

Logistics distribution recovery, electrical business continued to be active

In traditional Chinese sense, it is only after the Lantern festival that we finish the year. With the Lantern Festival, the electrical business logistics and distribution began to recover. The first working day after the Spring Festival, Dangdang announced the full resumption of logistics and distribution of related services, including 21 cities in the day, 250 cities in the next day, 578 cities, free door-to-door return service and 11 City Night Express service.

and Suning easy to buy during the spring Festival is still normal delivery, suning entity stores have been normal business, so logistics and distribution has not been too much delay. Online buyers can choose door-to-door, you can also choose the nearest Suning store to take goods.

At present, most of the electrical business logistics and distribution has returned to normal. A logistics company in the east of the courier, Mr. Liu said: "We are back after the year, there is a lot of goods to be sent." Now there are a lot of goods or Spring festival during the next single backlog of goods, is gradually delivery, is expected to be able to restore the normal state in a week or so. But now on the whole, more and more items are distributed every day. ”

And in the electric business, after the continuous exerting force, continue to "beach" the voice of the market began to rise: "February is immediately the beginning of the market, there are spring listed, Winter season seasonal sales, in addition, air-conditioning, dehumidifier and other spring electrical products market will also start." Rapid recovery of logistics will be able to seize the period of time after the gap, to seize the market. Now the electricity dealer profit is not high, who recovers early, who is more advantageous. (Reporter Huang)