Lok Bee Built "Highland" licensed authentic "qualitative change" beauty makeup electric Business

2014 is a year for the Lego Bee to start again. "Marriage" only product will, upgrade the special Sale + Mall mode, positioning licensed authentic Beauty Makeup special site, with these synchronized, it is the "first" to the Le Bee's major brands, or settled, or new product exclusive debut, in the United States makeup platform, le Bee has become the major cosmetics brand online sales of choice.

According to Lok Bee Network procurement Department personnel, Lok Bee nets this year's brand, new online than in previous years, a lot more. such as the Peach Blossom Festival during the Julie, its new Rose series in the Lok Bee Network Limited to start, there are also the tea beauty, cozy QUEEN Spring, Beijing-run pearls, rare Wei Dai and other brands, wash and protect the kind also has silk Becky Qi-hyun charm repair and hair care hair series, such as starting.

O2O transformation line to "Highland"

"You should know how picky this society is about women," says Xiao S. "Indeed, this society is about women from the outside to the inside, all the while talking, demanding, in the revival of women's dignity more autonomous modern, more is" what I want to be, I want to do what kind of myself. Can make women the second "I" beauty products, but also in different women's needs, to find more channels and ways to attract different styles, different needs of consumers.

With the realization of technology, the formation of consumer habits, as well as the active involvement of brands, to accelerate the cosmetics enterprises in the O2O mode layout. Prior to this, there have been a number of cosmetics brand agents, channel operators and third parties into the O2O model. Even at present, cosmetic brand for online marketing results There are many to its offline counters, sales bring customers. But in the traditional department store also plan O2O transformation of the general trend, opened in the store in the cosmetics counter also "forced" embarked on the road of O2O.

Industry insiders see, the traditional retail enterprises and the electrical business mutual cooperation is the general trend, but in the end how to do, but also need to negotiate with the online platform.

Licensed Authentic starting Frequent

Le Bee Network since the commitment of 100% licensed authentic, the major brands of the exclusive start of the single product increasingly, the number of brands and products to continue to grow. such as the brand to be assigned to Julie, The Courier, Wei Dai, can be the spring and Beijing-run pearl, and so on, from the international first-line big brand to the local well-known brands, as long as a unique product effect, the brand in the market, will find ways to fight for the brand's online sales authorization, rich online product group, but also to meet the consumers affordable prices to buy

The development of the online beauty makeup, licensed authentic is becoming an online platform for the development of the end-level goal. In addition to the brand, already has a variety of brands on the line of exclusive first-order products, in this year's Lok Bee Shop celebration, only the South Korean Yue poetic style yin, August period of nearly 20 categories of single products starting, immediately near the double 11, there are many new brand products to join.

Licensed Authentic "qualitative change" beauty makeup electric Dealer

Cosmetics brand Online fusion speed accelerated, when the new season to put online to start, the actual sales and transmission effect are not reached by traditional channels. Now the online shopping development is very rapid, with the number of Internet users in China, cosmetics network to buy hot is inevitable trend. The future E-commerce market will gradually become stable and mature, le Bee will be with the development of the electricity market and improve themselves, becoming more powerful.

Electric business platform adhere to the major brands of the best-selling single product, the preferred consumer of Word-of-mouth products, and brand to establish good cooperation. In contrast, many electric business platforms also hope that through cooperation with the brand, to provide users with a better online shopping experience.

Under the background of global economic slowdown, it is particularly important to grasp the trend of industry development, and the more secure way of enterprise development is to do vertical innovation on the basis of the original advantage. Compared with the integrated electric quotient, the vertical electric quotient has stronger user stickiness, while the shopping experience is the key to retain the user.

After all, who can grasp the attitude of consumers, who is the winner. O2O is currently the only organic field in the field of power generation, which means that not only the United States makeup Electric dealers, all category line online purchase of "licensed authentic" will be the trend of the times.