Lok Bee Net Fried Network Valentine's Day concept electric quotient collective suffering festival addiction

　　Silicon Valley Network synthesis analysis personage points out, take cosmetic market as an example, most brands are not by price war kidnapping, but be kidnapped by stock, sometimes have no choice, the profit is healthy, any factory is unwilling to sell the product low price. 2013 years, first beauty makeup electric quotient "gathers the Bee" (gathers the beautiful product and the music Bee net) the contention, after expands and to the platform electric quotient 3C, the home appliance, the book, the clothing ..., can fight all war. 　　And with the May 20 so-called "network Valentine's Day" approaching, "the originator" le Bee network began to play the speculation, again played a promotional card. Every day in the eyes of the electric dealer is "festival" now, festival marketing has become the usual routine of the electric dealer, its essence still is the price war. 　　Consumers increasingly muster the wallet and the favor of online shopping, so that the road to the electric business to come up with a variety of festivals to cater to. This March, Le Bee launched the "Peach Blossom Festival"; April, Gome online launch of "4?18 Peak moment" of the snapping, and declared every month 18th are "festivals"; Suning Tesco also launched the "Youth password", "Youth Storm", "Youth Dream" trilogy, and Xun from April 11 since the beginning of the "whole Network price" Promotional activities, with Jingdong, easy to buy and gome full network parity. 　　Until May, the "Internet Valentine's Day" as a gimmick of the big promotion. The highest level of festival marketing is "making festival". And the festival for businesses, is indeed a good way to fame and wealth, not only to make consumers feel different, but also to form an exclusive imprint, and "holiday brand" far-reaching impact. But a year is only 365 days. In addition to the 5.1, 10.1 and other traditional festivals, the electric dealers have to push some new festivals, such as: 5.20 online Valentine's Day, 8.18 gossip festival. 　　These days are made by the Internet or are completely man-made, and once heated, the business is more elated than the traditional festivals. The most famous man-made festival is the "Double 11 Carnival", today, November 11 has become the most influential shopping carnival. Last November 11, Taobao and cat total turnover amounted to 19.1 billion yuan, a miracle. To see Jingdong Mall, the 6.18-day anniversary of the day has been its play to create their own shopping carnival, last year, crazy smashed 618 million yuan is also hit. 　　At the beginning of the 2013, Le Bee network created a beauty makeup electric business, "Peach Blossom Festival" by its success to create a beautiful makeup shopping feast. Artificial holiday behind the helpless "man-made holiday" seemingly prosperous behind, but in reality is the electric dealers wearing fetters and dancing helpless. Price as a direct user experience of a gimmick, fuse once detonated will be large-scale expansion. Vertical electrical dealers can not be spared, the platform will not be the electricity dealers alone. 　　If the escape is tantamount to giving up, do not escape from the passive acceptance of the "war to raise war." Price war brought about by the industry shuffle is the unspoken of all the electricity business. In many people's view, the price of online shopping seems to represent the value of the brand. But some industry analysts do not think so: "Behind the price war, more is the brandProvider and consumer psychology between the game, with tail goods depressed price is helpless to help themselves. In cosmetic markets, for example, most brands are not kidnapped by price wars, but by inventory. Sometimes there is no choice, when the profit is healthy, any manufacturer is unwilling to sell the product at a low price. As a carrier of value, price is an extension of brand value. Unlike General Electric commercial low price to deal with tail goods, Brand electric dealer price war is more brand. To the beauty market for example, Le Bee's brand theme is "positive", on the one hand, the introduction of large brands, manufacturers to ensure authentic, on the other hand, with a variety of "festivals", with a low price to return to the "real value" of the United States makeup industry. 　　With the beauty of the price of water is further squeezed out, the value of return brings benefits is the promotion of brand status. Is "war-keeping war" really the electric dealer's "scraping bone cure"? The answer is No. Now the electricity quotient is divided by "share", it is pillars. Taobao Day Cat has been platform, with the cooperation with Sina Weibo, will be to social tilt, price war initiative in the hands of major manufacturers; Jingdong has also shown a challenge to the cat's ambitions, to mall and platform, in order to profit rather than fall into a price war to depress the gross profit margin, the remaining share is "later", 　　Price war is to build their own platform to develop their own users and traffic. "It's a morbid logic from making festivals to fighting and raising wars." At present, the May network Valentine's Day promotion has been extended to the United States makeup industry. Lok Bee nets in the March Peach Blossom Festival price war, whether in the electric quotient of the ecological circle to trigger the butterfly effect? Ultimately, we have to talk about actual sales. The analysts said.