&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; the first micro-letter public account: Onlookers kan technology
recently, Yan for a period of time the electric trader began to set up since the start of the battle piece, but this time is "don't" the word first proposition, unfold death. First Jing Dong has a "don't make" theme posts, then led to Su Ning, Xun, when, Gome's collective "Don't Panic, don't blow, don't fight, don't pretend" counterattack; and finally very funny is, the Lok Bee Network also came to a foot, play a "Don't Rob". But the potential did not "Rob" to, but a little joke feeling.
wonder, is this electric war interesting? or the marketing department of their respective companies have brain cell death, the idea dried up-unexpectedly play this without a bit of technical content marketing means, but the content is completely did not show the desire and impulse to sell consumers to buy, and even little interaction. In addition to looking for a few large hair micro-blog, turn to comment, the rest of the Netizen himself commented on how many? And from the banner of a few people, this Nima is totally two.
Jing Dong, Su Ning is not the most people have no language, to say no language, it can only be a Lok bee net.
June 3, a "Le Bee to fight June Electric quotient group 300 million group to send the 1th wave" soft wen really stabbed my eyes, said the beginning and the end, a little bit normal you will be the joy bee such information feel vomit.
opening paragraph: "June 3, this month, the main" Youth is Fire "The Lok Bee Network announced the formal accession to the June Electric business group, in the June 6 stock 300 million, thousands of items participate in this group purchase, the full 200 back to 200, 299 and then minus 30.
End paragraph: "June electric quotient war has been launched, micro-Bo declaration of war in the overwhelming, Jingdong" Don't Make ", suning" Don't Panic ", le Bee" Don't rob "... The home has been ready to send, confidence, the electric business war. ”
Say, beginning and end two paragraphs, full of "electric quotient group" "Le Bee Net" "formally joins" "Don't Rob" and so on words, and peremptory have a kind of hegemony, Le Feng have to contend for the scene. But has the public ever wondered who it is that makes this illusion? Correct, is the music bee Net write the PR of soft wen. And why would he write that? --Le bee nets to occasion, to borrow Jing Dong, Su Ning's potential.
Originally this is Le bee nets so-called electric quotient group is no Le Feng status, but with a soft wen, the abruptly squeezed into, but also the beauty of its name Yue came a "don't rob." Such marketing means in the marketing circle can be said to be a very More of occasion marketing practices, not only to make users disgusted, but also the effect of the sale does not play a role. If it works, it's definitely hard to get out. To this end, Le Feng in the "Rob" and "Don't Rob" between, there is a point joke meaning.
again why will do this not inflow of marketing means, and have to mention the so-called "where the object" of The Godfather Shengchang.
Shengchang, once every guest's vice president, but also known as "where the object" of the creator, now has become the Eastern popular General advisor, VP, in charge of the Lok Bee Network Market, PR. However, a creation of "where the object" of the "marketing Bull", how can the music peak so More marketing it? I do not understand, but also think of the brain pain. But, thought for a long time, perhaps the Internet circulated some information let the author found the answer.
collected bits and pieces of information
"Where the object Shengchang can only be counted as a decider son, can't say he created!" ”
"Where the object is a team of products, not a person's results." ”
"See some people say that the object is his own doing, brother smiled." ”
......
temporarily do not recall the authenticity of this information, at least see a point, Shengchang once participated in, as to the number of participation can not know, may be from beginning to end, there may be only in the scheme signed a word. But in any case, also let the author heart produced a Kind of expectation: "Shengchang you want to add the force Ah, try to engage in a Lego peak body!" ”
Such expectations do not know how long, at least from the current "Do not Rob" marketing means, the author only to see disappointment. It doesn't matter if I am disappointed, as long as the Li of the Lok Bee net don't disappoint. As we all know, Shengchang in 2012 by the media has been "food Beijing chain" scandal: "Shengchang in addition to the Jingdong Mall as senior vice president of the post, but also with a number of other companies have a close relationship." These and shengchang closely related to Jingdong Mall outside the company, some with Jingdong Mall has direct business cooperation, and some are Jingdong mall's competitors. ”
at that time this incident was known as the whole net, but the last Shengchang died down also did not say is true. However, in any case, the author believes that Li, Le Bee network is necessary to establish a legal department, one to improve the mechanism, deter certain Shang (here is not specifically Shengchang), and if there are such cases, or one-on-one treatment.
Finally, to some conclusion, just reasoning also don't know how to say, helpless, can only once again hope: "Le bee nets, don't do ' don't Rob ', after all Rob and don't rob, really no effect, the opposite is a joke." ”
