Lok Tao Joint Marketing: With Renren launched 50 percent shoes

April 22 Morning News, according to the footwear E-commerce website Amoy Introduction, from April 22 to the May 13 long span cycle, Renren users in Amoy to buy the highest 50 percent of shoes. Lok Tao Nets Vice President Chen said, Amoy for this will face Renren users of the entire price down to 50 percent caps, is expected to pay the cost will be as high as one to 20 million yuan. The event, named "Lok Tao da Rob Festival", is a large-scale community marketing behavior from the perspective of Amoy.　　Renren data show that only the first day of activity, there are more than 10 million of Renren users clicked on the activity page, to participate in the forwarding to get the prizes of more than 1 million users. Renren since 2009 has begun to SNS traffic with the website to obtain sales revenue, the first is similar to the form of the mall to carry out. This is earlier in the United States, Facebook launched this year's plan to share traffic with E-commerce. How SNS transforms the traffic and the user viscosity into the income, has been the question which the global Internet practitioner is thinking.　　Although Facebook's valuation has long been over $50 billion trillion, it has so far not matched its revenue model. Focus on the "eye economy" of the Internet industry, many sites have adopted advertising mode to obtain revenue.　　The growth of E-commerce to give community-class sites, especially users of high viscosity SNS website a new profit channel. According to the research report, Renren currently has 160 million registered users, nearly 100 million monthly active users. And China's online shopping has hit 200 million, including Taobao Mall, the company's business transactions in 2010 amounted to 63 billion yuan. Industry insiders believe that a piece of business from the industry, for the upcoming listing of Renren, is a must to achieve the goal.