Lok Video network suspension of business is still not clear "micro-bo Marketing" in advance play gimmicks

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A paper on the suspension of the notice, a carefully planned micro-blog, so that September 17 from the sudden suspension of the music network in the capital markets and earn enough attention. The company said that "is planning the major issues related to the company", will be "to the company issued after the relevant announcement," and the company's chairman and CEO Jia Yue Pavilion is a long time in the microblog marketing.

Le video network major matters suspension notice issued on the evening of September 14, the announcement did not provide any clues to "major matters". After two days of quiet on the weekend, in the morning of Monday, the low-key company chairman and CEO Jia Yue Pavilion on Weibo, said loudly, "Le Vision Network will announce major issues for the entire Internet industry, will be a historic day." "This microblogging quickly get Jason, Kai-Fu Lee and other industry celebrities forwarding, forwarding rate straight up."

This micro-blog led to the industry's collective concern, and the Lok-Vision network will announce the major issues of speculation. There is speculation that the network will soon start similar to potatoes and Youku's big mergers and acquisitions, and that the object will be PPS or Sohu video, the acquisition will trigger the video site layout of the new division. "The rumours about mergers and acquisitions are by no means the truth," said one person, "the company's strategic route is clear and there is clearly no plan to acquire other video sites recently." ”

There are indications that the current suspension and the microblog should be a joint campaign for its upcoming new product, which should remain focused on the company's video-communication field.

In January and May this year, CNTV and China Unicom signed a strategic cooperation agreement, showing their determination in the development of video terminals. At the same time, Le Vision network from Lenovo, where customers, Motorola dug a number of heavyweight executives and a large number of software and hardware development personnel, in the TV end of active research and development and operational planning. August 22, the company announced that the music will be added to the new investment, the company will be independent of the music and video TV-related product development, design, operation and sales of Internet television business, and the transfer of 20% equity to the management team, reflecting the company's future ambitions in the area of internet television. Two days after the release of the product or related to the field.