Lonely elder brother: Promote the brand strategy of university website

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With the rapid pace of the Internet, the number of college students to establish campus Web site in the year. Recently, many people have asked me how to improve the popularity of college websites. Whether you want to do campus forums, or do classified information, or entertainment sites, portals, information sites. There are many truths that are interlinked. Last time I have told you how to do a good job in the University Forum search engine optimization, this time I am here to talk about how to do a good job in the promotion of university website.

The team of the efficient person in charge.

You, as an administrator, should have affinity, this is not simply said can be done, oh, to the key when there is prestige, ordinary words and membership, even if it is a new registered or ordinary members, as long as they have doubts, if the administrator has time, the first time to give help, this will let new members feel warm, Let them gradually love this spiritual home.

Other members of your team will be able to develop this quality, but you can't ask them too much and give them certain benefits at the right time, such as honors, certificates and the like. Such members may even feel a bit of meaning, there are occasional dinners or activities such as, can strengthen the cohesion of the team, more conducive to narrowing the relationship between each other. In this way your team will really accept each other, will work hard for your propaganda and promotion.

Second, increase the exposure of the site.

1. Word-of-mouth Communication

Efforts to work with the student union, team leaders to do a good job, you can invite them to eat or activities such as, ask them to help students in the school, the community to promote the promotion. Form opinion leaders in the student union, in the community, and then do the relationship with these people and use them again to spread. The effect is good, the cost is low!

2. Consumer Promotion

Post a leaflet on the website at every store in the school. This specific can be discussed with each store boss, basically do not spend renminbi, the key lies in your verbal skills, but also to mobilize your team members, and even acquaintances to open up the channels of each store. Here I would particularly like to point out that the shops are: print shops, supermarkets, canteen door, repair shop, laundry, beverage shops, lattice shop, such as the flow of exuberant shops. This can greatly improve the visibility of the site. Low cost, high exposure!

3. Administrative Marketing

Work with teachers, colleges and departments to publicize websites with administrative power. At the same time, use the opinion leader to communicate with the monitor of each college (department), use the Monitor's right to publicize its website. Cost is not, authority is high, credibility is strong.

4. Forum Promotion

There are basically one or two more well-known forums in each university. In fact, we can dig out a lot of things. Assemble team members, each person at the specified time in the forum to register the post. Here to remember one thing, the signature must be changed to the name of the website and Web site, even if the ID is sealed, the signature can be seen. Here to remind also, that is, everyone in different time to post ads, it is best not too ad, can be made into a soft text or advertising form of the post, so it is not easy to delete. Remember to register several IDs before logging in for the next account to be blocked. (although this kind of promotion and bad, but really efficient way to promote one.) )

5. QQ Group Promotion

This requires a team of each member has a few QQ, through the keyword to find each professional QQ group number, and then in the group to promote. And you have to send it every day to increase your exposure.

6. Bombing of teaching buildings

Every month at the door of the teaching building non-stop distribution of leaflets page; Post stickers on each staircase, preferably in the public welfare of the implantable ads; on each classroom blackboard write the name and Web site of the website, or even write a profile; give each person in the classroom a leaflet.

7. Public Information

do so many low-cost and efficient advertising, of course, it is necessary to do some publicity, can effectively improve the image of the website brand. It can be costly, but it can be saved.

8. Event Marketing

such as school games, influenza crowd events, social concerns and other issues of interest to students in the first time to obtain reliable information. There needs to be a very strong relationship.

III. regular activities under the line

Below the line nature wants to organize some schoolmates to carry on some parties, the recreational activity. During this period can be fully effective publicity website. Here is not specific to talk about, the people themselves according to different conditions to consider it.

Finally, I would like to state that the content of the website does not violate the laws and regulations, also do not violate the rules of the school, or not. Of course, the above publicity strategy is a very effective way. Although I wrote these strategies, it does not mean that I agree with them all, but I strongly affirm the effectiveness of all the strategies. Hope you can seriously steadfast look, do not impetuous. Of course, related to the specific I do not have a detailed explanation here, if you want to know more campus publicity strategy, I can communicate with lonely brother. I will spare no effort to answer you. Thank you for your support for lonely brother!

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