Lonely? Use a stranger.

It's written in front of you.

Because I am engaged in social media related work, so very concerned about the user's use habits and psychological characteristics, and so will be from time to time to study a variety of emerging mobile social software. And in the previous, I have heard friends about the MO in some big cities in the white-collar workers between the story, so the author of this magical application has a strong interest. Therefore, the author decided to go to the battle, personally to observe some of the people of Mo Mo Psychology and behavior.

And for the MO, I believe there is no need for the author of this software to do too much detailed introduction. This is a location-based location based on the social application of strangers, in the civil also called the "About Cannon artifact" (rumors, but I think we all understand). And the application of the introduction in a short period of time, the number of registered users have also broken through the gate of 7 million people. And for a new application without any user base, in fact, this result is also quite difficult. =

The number of registered users in the MO to reach the first 1 million after the growth rate began to accelerate, but to 6 million and 7 million after the gradual return to slow. To later the author deadline, the official show that the registered user about 7.36 million. Well, said a bunch of perfunctory things, but also hope that before reading the article, readers can probably understand the application.

Below, the author will talk about this nearly half a year to observe some of the situation of the mo. In the process of observing experience, the author divides account into three kinds. The first kind of cock silk category, the second for the beauty category, the third category for handsome men. From these three types of accounts after the use of the situation, the analysis of some of the user's common behavior and habits.

The first type of account, as a true cock silk, I try to the most real oneself moved on the mo. It's all real information and real photos, and it's also tied to the social accounts that Sina Weibo typically uses. Testing for urban shopping centers around the test period of 5 months or so, occasionally landing.

By the time of the deadline, the total conversation was about 140 girls. About 40 of them are active accosted dialog box display "read", but did not receive the reply message; There are about 60 dialog boxes that show "unread" and no response information; About 20 of them simply chatted without the following; About 15 have been chatting for weeks, and some have exchanged Weibo and cell phone numbers; About 5 are active accosted the author;

Of the women who chatted, about 2% of the women were special service providers, and about 20% of women said they had boyfriends. In the author asked to open a Mo account reason, more than 80% will answer "is a friend of my mobile phone registered account, opened the play all of a sudden 囖." The average age of the women who accosted them was 18~26岁, while female users over age 26 appeared to prefer male users aged over 30.

The second type of account, the author invited 2 different styles and types (hot 21-year-old "white rich beauty" and quiet 19-year-old "Sweet pure") Female friends use the Mo mo. Upload real photos and personal information, binding Sina Weibo. The test is around the downtown shopping center, with a time of about one months.

"White rich beauty" every day after landing will probably receive more than 30 pick-up messages, direct about cannon and the information package will receive a minimum of 1 daily. Since the registration binding, Sina Weibo has occasionally grown 1~2 a true fan every day.

"Sweet pure" log on every day will probably receive more than 20 pick-up messages, and direct about cannon and the package of information received 1~2 every week. And since the registration of the Mo Mo, Sina Weibo growth 3~5 a real fan every week.

Whether it is "white rich beauty" or "sweet pure", accosted by the male user age is between 20~40岁. The way to approach each other, 50% with simple dour hi or smiling expression, 25% will use different compliments, 15% will be based on your signature files or photos to start the topic, 5% will use a number of hot topics or interests of temptation (free to travel or I have sports cars, etc.), 5% Direct appointment or eat ( Contains about cannon packs).

The third type of account, the author invited a 24-year-old "teacher Chen" style of male friends to use the Mo mo. Although not as handsome as the real Edison Chen, but in the real world is a more popular child. Use real photos and personal information to bind Sina Weibo. The test is around the downtown shopping center, with a time of about one months.

Mr. Chen reported that at least 3 out of every 5 female users who had taken the initiative accosted each other, with an average age of 16~22岁. If you land in different places every day there will be a 1~3 girl active dour HI. In some small talk, the girls will send out some of their other photos to show what they are doing. And these photos, there are some bold open naked photos. Due to the author's limitations, "Miss Chen" did not take the initiative to ask girls out. However, the majority of female users will be "so boring", "a person at home", "poor, no one to eat 囖" or "Good want to drink" and other reasons to expect a date. In addition, there will be a small number of male users actively accosted "Mr. Chen".

Combined with the above experience, the author summarized the characteristics of 5 mo users:

1, Curious Heart

The author personally experienced the process found that many minor users in the use of the Mo, which 15~17岁 of the majority of middle school students, also appeared in some 10~12岁 pupil users. Especially after the college entrance examination, there are many new faces of 17~19岁.

China's first-tier city residents have a higher standard of living, and generally well-off parents have the ability to equip their children with mobile phones. With the mobile phone, the bustling mobile internet world naturally attracts children, so all kinds of apps will be kept trial.

Mo in the folk rumors is "about cannon artifact", I believe that a lot of interest in this area of the children will try this application, experience his magical place. For the growing market for student users, regardless of ethical social opinion, it may be a big cake for social applications.

2, Lustful Heart

Often hear women evaluation, the world's men are lustful. Of course, from the scientific point of view, this sentence is reserved, but from the point of view of playing the Mo, aside from some comrades (no discriminatory elements, neutral attitude), even if the original purpose is not to find a woman, the ultimate goal is to find a woman. As for what to do, it is not the scope of the author to explore.

Whether directly about cannon, or indirect about cannon, social applications to a certain extent to meet the user's lustful heart. Find a beautiful woman to chat, look at the photos they send, even if there is no further action, but in the spirit has enjoyed countless times.

3, Lonely Heart

In the original play Mo one months later, once produced a question, why some women have a boyfriend will also actively seek you chat. Later, deep experience found that even if it is usually busy or a lot of friends, there will be lonely time. Especially in the evening after 11 o'clock, this time a lot of people will lie on the bedside to play mobile phones, should be the most active users of the points.

The user of this point usually brushes the microblog first, the refresh is more than good, and the next is a series of games or social applications. Today's mobile games are generally one-way, many users will be inclined to choose a more diversified social applications, so a kind of social application will be a great divinity (especially the micro-letter shaking).

No matter who is the same, not 365 days a year is always busy, there will be debris time to pass. No matter what type of social application, grasp the user that moment of loneliness time point, and then slowly cultivate users, viscosity will gradually become larger.

4, the heart of vanity

If you have played the MO, you will certainly see some user's profile that column will say "Do not play", "less" or "Do Not Disturb" these words. But on the contrary, you will often see this type of user often online, some still long time hanging mo mo. If you click on these users of micro-blog, and sometimes will find that they will send some similar "Mo mo good annoying yo, every day by a large number of people harassing," "Today there are dozens of of people to harass, crying ~" This micro-blog. So these users really do not like the Mo mo?

For those who write "less play" on the introduction bar, after many times the initiative to chat, you will find that most of them are more interested in the Mo Mo users. Among them, some in the open Mo after found dozens of hundred people dour HI, although will produce a little disgust, but more is the sense of honor (Bai Fumi said). Someone greets you and proves that someone thinks you're hot, and you have a market.

"Since these users like to go to the MO, why does the conversation ignore it?" Instead of ignoring you, they respond selectively. Think about it, the same "Hello", "hi" or "very second expression", easy to draw attention to others? They are very busy, every day with nearly hundreds of greetings to solve. Of course, to get close to them is not to say that it is impossible to first add micro bo attention.

5. The heart of Business

For some workers who provide special services, the author has a neutral attitude. Everyone has to make a living, and different people will have different choices, I will respect everyone's choice. In addition to these users, there is a geographically based search of business people.

Taxi drivers use the street to attract business, this should be a lot of people know. And I met the restaurant is the owner of the food shop to play ads, but also to provide reservations and take-away services. This is another kind of grassroots street business that the application of geography creates.

on how to use the MO to generate more business value, which requires users to continue to dig and discover.

Written in the last words

The author observes that, regarding the social class application, still needs to grasp the user psychology and the behavior can attract the more different crowd to use, but in the user experience does not need too cumbersome or the deliberate humility user custom, as long as the fitting user's demand, the user's viscosity naturally will increase. Finally, this is the author of a small experience report, the data may be due to biased and inaccurate, do not apply mechanically.

The author of this article, who is studying at the university, is a social media brand marketing consultant, editor-in-chief of Socialmediatime's electronic magazine;