Lonely Xiao Dream: An initial solution to the fog of enterprise network Marketing

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I don't know when, has been accustomed to look at the lower right corner of the screen, we have forgotten hanging in the corner of the non-imaginary, unconsciously, Xiao Dream has been mixed with internet webmaster circles for 3 years, 3 years of constant awareness of some Internet celebrities, and constantly learn network marketing, search engine optimization, network marketing planning and so on knowledge, In 3 years of continuous accumulation, more or less have a lot of feelings and sadness. At the same time also see the new entry webmaster hardships and self-evident confusion.

As usual whether it is a business or a person to consult Xiao dream of the problem, the basic is and enterprise, portal, Circle Marketing-related, so Xiao Dream began to write about the Enterprise marketing a series of articles. This article is to clarify all the people for the Enterprise network marketing misunderstanding and marketing focus is different to write. OK, everybody please look down carefully, I believe will certainly let everybody have the harvest.

Network marketing, including a lot of important ideas inside; offline marketing, in marketing also contains from the market analysis, to promote the input; However, there are also marketing means in E-commerce, from the network of the crowd analysis, to the implementation of network promotion has a number of details, such as on the promotion, a lot of people relish the " Search Engine optimization ", bidding rankings, etc. network promotion methods. But these techniques are only a relatively small part of online marketing.

Now more and more enterprises begin to enter the era of E-commerce, network Marketing also began to slowly enter the enterprise decision-making in a more important link. So lonely Xiao Dream will also start from here to explain the enterprise network Marketing planning of dribs and drabs.

In the marketing strategy, even in the enterprise's E-commerce development strategy, the success of network marketing is not determined by the network marketing implementation of the technical level, but depends on the network marketing focus and the implementation of the effect of good and bad; in the current enterprise development process, whether the traditional industry or advanced industry, Will slowly start to contact the Internet this piece, really let enterprises into the electronic world, E-commerce is also a trend in the future. When the future enterprise more and more development, will increasingly feel that network marketing is inseparable from the enterprise. Thus, the enterprise network Marketing decision began to occupy a proportion of enterprise decision-making.

Enterprise Network Marketing, just like offline marketing, there is money, there is manpower, there is resources, have executive power ... So in the whole enterprise network marketing funds, manpower, resources are to be considered. A complete enterprise network marketing planning, will also contain these things. This is very important for the future enterprise in the trend of network marketing.

Do not expand network marketing personnel before planning and marketing methods

Or take examples to explain, there have been enterprises to help me analyze its network marketing overall strategy, the public asked, why the company has 10 network promotion staff, but the other (competitors) only 7 people, do better than their own? From here you can see that Enterprise network promotion is good or bad not depending on the ability of both sides of the gap between the number of companies, and not the strength of the gap between the two sides, in fact, this problem is due to the marketing strategy improperly caused by the problem. When the marketing strategy direction, the operation method, the resource channel, the fund input to make the mistake, can cause the resource loss. Therefore, do not have a good plan, do not expand the manpower, or even before the method can reflect the value, do not expand their own costs, the cost of human resources consumption can be more savings to try more methods of operation.

Second, the Enterprise network marketing is the core power of the implementation

Enterprise Network Marketing, I'll take it. Enterprise Portal to explain, the Department of Medium-sized Enterprises, this problem is particularly prominent; some enterprises, when the site relies on other network companies do a good job after the site, some attention to this piece of enterprise will put the site into the Enterprise marketing department or marketing department to be responsible for the site's operations, Even some enterprises when the site out, will be placed ignore, domain name as a business card on a small text. When the enterprise began to focus on this piece of the time will be directly to find a person linked to a number of departments to carry out the operation of the site, or directly set up a network marketing department; At the time of the operation, the whole site was operated by the whole enterprise, especially for the highly transparent companies, The need to manifest in their own site is not a part of the content of a department, for example, in the enterprise site has a maintenance after the question of the interactive page, customer submissions, these issues will temporarily not be timely treatment, but the operators responsible for operations do not understand the specific answer to the question, only after the sales department to cooperate, But for the aftermarket department, although it is also within the scope of work, but will not take the initiative to deal with, this will lead to a vicious circle, the problem is not timely solution, the customer will not have any viscosity of the site, this is a very bad phenomenon, this phenomenon in small, medium-sized companies have occurred.

Third, the Enterprise Network Marketing promotion operation method difference

In the Enterprise Network Marketing promotion, some enterprises will choose a senior network marketing consultant throughout the Enterprise Network marketing consultant work. However, there are some network marketing consultants do not understand the industry, or some inexperienced network marketing consultants for the implementation of the limitations of the operation method and the enterprise's products do not understand, the resulting network marketing decision planning errors, often wasting part of the resource wastage. For this phenomenon, Xiao Dream will often let all marketing personnel first to understand the product, understand the corporate culture, and so on, and then make a plan.

Sometimes there will be some cases, for example, for example, the enterprise's product intentions of some of the older people, for this part of the people, the use of computers is relatively small, often outside the running of this category of people even more. Such people rarely use computers to find more information, even using search engines to find a suitable vocabulary. For this type of intention customers, often for SEO promotion, the network of public opinion guidance is not really effective, so, you will find a very embarrassing thing, when your keywords are ranked first, but can not get the intention of the customer traffic ... In the face of such problems, is the promotion, marketing methods caused. Please note that the implementation of network marketing practices and the implementation of early analysis and testing.

Iv. the choice of the emphases in the Enterprise network Marketing

In the whole enterprise Network marketing plan, all need to pay attention to the different nodes of the time, to develop the work plan of different nodes; Xiao Dream in the network marketing consultant, often encounter this problem "now the content of the site is being added, we lead this month to complete the 3000IP Daily task, how to achieve?" When this happens, Xiao Dream will feel extreme embarrassment and pressure. This is the problem that is caused by the planning time node that the person responsible for the project provides to the leader, each node, has the task of each node, in the site after a good, need to collect information about the entire company, and then reflected in the page, at the same time into the page marketing operation of the dots, To make each page is Seiko carefully crafted to depict, so that each person to browse up will be more convenient and quick.

When you have done all this, you can start to arrange keyword strategy planning, need a long tail to cooperate, or need to do the core mainstream keywords? keywords expected to bring the amount of traffic, these are predictable, if you do not have the estimated plan, the keyword to reach the bottom of the first page when the flow of traffic every day 3000IP, This is a very foolish way, how do you know it will reach this level?

At the same time please pay attention to the enterprise network marketing focus on different, the operation of the method is different, such as network marketing all to achieve the brand effect, then your title can not be written ***|***|***|***| such a way, direct use of a corporate brand name will be more good, Nor is the prediction of the brand effect. In the planning do not think: This month can reach a daily 3000ip,30 customers, this year will form a brand. These are not to be carried out together, unless each detail is considered, the promotion is promoted, optimization is optimized. Enterprise Network Marketing, you are to bring customer promotion, or brand awareness? Please in the Enterprise Network Marketing planning in the embodiment, do not wait until the implementation of the general analysis.

From the whole enterprise network marketing, different problems will appear, different promotional strategies will appear, different marketing techniques will appear, enterprise network Marketing does not have rigid marketing methods, only according to the industry and the different enterprises to develop the most creative, most suitable for the enterprise marketing approach. In this way, enterprise network Marketing can be called the real network marketing.

OK, today's business network marketing fog initial solution, here, in the second series of articles, Xiao Dream will focus on the analysis of the overall layout of the Enterprise site and page marketing planning including the details of the analysis.

The night of Kunming, the window is constantly raining, but the internet is not stopped, Xiao Dream suddenly thought of a lot of friends, think of some things happen, thoughts began to confusion in the whole four-dimensional space, the future is continuing ...

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