Long Tail keyword Mining tips two: do three aspects

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Hello everyone, I am the Phantom of the Rain. Before I wrote an article, "Long tail keyword mining tips: Figure out four questions", the response is very good, which gave me great encouragement, here I will share with you about the long tail of some of the key word mining experience, I hope that these experience can help you to complete the long tail keyword excavation work.

Less gossip, in the previous article we made clear the long tail keyword mining four questions, and then I want to talk about digging long tail keyword in the process of specific operations need to do three aspects.

1, analysis of user psychology

A lot of time to dig long tail keyword at the beginning of the need to analyze user psychology, a better grasp of user psychology we can more likely to allow users to visit our website. Analysis of user psychology, to find the most users need, we do high-quality content to them, so that can be a good transformation.

below to introduce you to the analysis of user psychology to pay attention to two issues.

A, why should the user psychological analysis?

Because the long tail keyword flow is the most accurate, analysis of user psychology to better grasp the information users need to be prepared to do sophisticated content, to attract users to visit our website, so that we can better grasp these accurate flow, to have the opportunity to be more likely to transform into our actual benefits.

B, so specific how to analyze it?

First of all to find the main keyword, natural based on these key keywords to expand some possible keywords, such as "integrated ceiling" the word can naturally expand into "integrated ceiling network" "Integrated Ceiling brand" "Integrated ceiling Top Ten brands", and then according to user search habits to expand the growth of the tail keyword, In fact, we seriously study Baidu know will be able to quickly discover the user's search habits, such as people want to know "integrated ceiling" meaning a lot of Baidu inside search "integrated ceiling is what?" Integrated ceiling meaning "and so on, these are actually we can dig long tail keywords; next we need to find the user search this information is what the real intention, in the end clearly unclear, can bring us benefits, such as user search" integrated ceiling "into our site, it is very unclear, if the search" Integrated ceiling is what ", then his intention is very clear, but such visitors are generally impossible to our site to bring a lot of benefits.

2, do excellent content

Analysis of the user's psychology, digging out the possible keywords, and then around these selected long tail keyword to do sophisticated content, to the user the best knowledge, to the user the most wanted information, the best solution to the user needs, the user with expectations, full of happy and return, And the next time you want a similar message, you'll want to come back to our website. These things are what we need to do when we do well, saying it's easy to do. The following specific on two issues for you to do excellent content of the benefits and practices.

A, why the combination of long tail keywords we want to give the site to do sophisticated content?

First of all, this problem should be divided into two aspects, on the one hand, once the site has a high quality content has the following six benefits: A. Can let the search engine give us good evaluation;

B. Can attract more people to our website;

C. can give the user the best experience;

D. Can improve the viscosity of the website;

E. Can improve the conversion rate of the website;

F. Can bring more benefits to the website.

On the other hand, the content of the king has always been a slogan we shout, this slogan will always be useful in the future. Combined with long tail keyword, do excellent content, is accurate flow plus high-quality content. The flow of the king and content for the king of the combination is the strongest kingly.

Some webmaster said: I just do not want to do the content of the website, I like to collect, I like false original, also do not have to do what long tail but my site is still ranked very good, traffic is very high. Such people I am very admire, but I am also very strong hope that this kind of webmaster do a good job of high-quality content and long tail keyword optimization, do these two aspects of your site will be more perfect, especially want to rely on this site for a long time to profit webmaster. No long tail and high quality content may have some effect in the short term, but it will not last long.

B, how to do according to the long tail keyword for the site to do sophisticated content?

Knowing the benefits of good content, we are going to put into action. Personally feel that the content of the first to meet the following points:

A. Original or false original degree is high. A good article, a beautiful picture the best are their own things, if you can not find the full need to fake original, false original also pay attention to the method, the article should pay attention to add or delete, the best to use their own language to organize, the picture should pay attention to change Alt label, and then add watermark to the watermark, P can be a little more beautiful p.

B. High relevance and high authority. High relevance is the content of the site must be done, some people for the content of the site to find some of the site with no relevant articles to sucks, this is a very low-level error, I believe that in addition to the novice will not make this mistake. High correlation will accumulate weights for our website. Another high authority is also a very important aspect, such as your site is a medical class, you have an article to interview the industry's top experts on a disease of common problems and troubleshooting, then this article will be very good, authoritative very high. Of course, this article should be original.

C. Illustrations, appropriate reference to flash and video. This has been said many times, here must pay attention to the right amount, because most of the search engines do not have the ability to index these files, which will have a certain impact on your site.

D. involve users. Interacting with users is a good way to improve the conversion rate of a website. A lot of time to do a vote on the site, or to give users the ability to express their views, or to encourage users to reprint our site page and give incentives, etc. are helpful to our optimization.

3, analysis of these long tail keyword conversion rate

Understand the user psychology, good content, we finally must not forget to analyze these long tail keyword conversion rate. Long tail keyword conversion rate directly affect the site can produce benefits, so to regularly give the site long tail keyword to do an analysis, the conversion rate of some long tail keyword down, spend great effort to do long tail keyword conversion rate high. So slowly will be the best use of good long tail keyword, to achieve the effect of our benefits. Conversion rate analysis is very simple, that is, a period of time to bring benefits to the site of the number of IP divided by the total number of IP access, which is not described in detail. The key here is that we have to work hard and insist on doing, many people do not have the courage and determination to adhere to.

OK, I'm about the long tail keyword excavator Qiao Two: Do four aspects of some experience is introduced here. I hope you can learn something. Feel good friends give more support. You want to talk to me, you can add my qq:357457170.

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