Long Tail keyword more the better?

Absrtact: Long tail keyword generally more words, often from 2 to 3 words (phrases or phrases) composed of, it has a strong extensibility, the search object precision, covering a wide range of characteristics. It's hot. Long tail keywords in general, long tail keyword single search volume

Long tail keywords generally more words, often from 2 to 3 words (phrases or phrases), it has a strong extensibility, to find objects accurate, covering a wide range of characteristics.

The long tail keyword that burns hot now

In general, long tail keyword single search volume is very small, and the search import flow is not stable. But as the longer the more accurate search keywords, the probability of conversion to the site product customers is much higher than the site target keyword. For large and medium-sized industry websites, long tail keyword flow sum can not be ignored.

In addition to bringing effective traffic, the traditional SEO view that if a site can cover the industry more ranked good long tail keyword, it means a better user experience, not only to promote the site's target keyword rankings, but also for the site brand building a lot of benefits.

With the network users of the search results of personalized, sophisticated, accurate requirements more and more high, search netizens long tail keyword use of increasing probability, now a variety of industry long tail keyword has become a search marketer of the military battleground.

But "long tail keyword" is based on the site to have coverage of the industry involved in the size of the content (at least hundreds of thousands of page content)-Not enough size content by search engines indexed, can not form a long tail continuous generation mechanism, it is difficult from the search engine to obtain sustained, large-scale long tail flow.

"The living how can let urine suffocate", the lack of scale content of many small and medium-sized website search engine marketers will not miss long tail keyword this sales may. They discovered through practice that although their own web site does not have the scale of content generation mechanism, but can skillfully use the entire industry to form a huge advantage of the scale of content, through the search for users to search the intent of the analysis (such as search engines, Lenovo Word search is the search Drop-down box, Google Trends and various web traffic statistics), Accurately determine those search import traffic high, high conversion rate of the industry long tail keyword, and then targeted to do the relevant content, and seek more outside the chain, you can get more industry hot long Tail keyword site rankings-for them, more rapid excavation and determine the effective flow of the long tail keyword is the key.

And, many seoer found that small and medium-sized sites lack effective long tail generation mechanism of shortcomings can also make up for, for example, the relevant timeliness of the topic is a manufacturing industry aging long Tail keyword, bring more search flow of the perfect means. Because the timeliness of the topic flow is relatively large, practice has proved that the effect of this method is indeed very good.

But must remind the small and Medium-sized website search marketer is, for small and medium website, the industry long tail keyword is not the quantity more the better--sales long tail is long tail, not the traditional business operator silly, someone send money to the door they do not want to earn. But because more often the "sales long tail" must be a high demand for customers, laborious not to make money "unconventional business."

A friend once exclaimed: "A friend of mine is a forklift rental business." The business through the network is very few, and most of the business through the network is difficult and incurable diseases, are other people can not do or do not want to take the business, no oil "-this is the small and medium-sized Web site marketing (including search marketing) the normal.

In the long tail theory book, as a result of cost and efficiency constraints, more operators in the past have focused on more profitable conventional hot products (services), and they have chosen to ignore the "long tail" (a handful of unconventional businesses) that require more financial and time costs, Anderson said.

Riss Anderson that these traditional business practices are indeed the right choice at the time, and the "Long Tail theory" is inseparable from the assumption is that-"the commodity storage circulation display of venues and channels is broad enough to reduce the cost of production and sales", so almost any low demand for the unpopular goods, As long as the market is sold, there will be people. These demand and sales are not high in the total number of unpopular products, may even be more than mainstream popular products market share greater.

Therefore, for the vast majority of the inability to achieve rapid production and sales cost reduction, and through targeted technological innovation, improve their service level of small and medium-sized enterprises, the vast majority of "accurate search" of the Long Tail keyword "unconventional business", and not as we would like to, is the gold-like, "Han Xin will be soldiers, More ". More often such "unconventional business" of "Long Tail" is "tasteless food, tasteless" of the chicken, or even completely "please God easy to send God difficult" "Hot potato."

Some "accurate search" long tail keyword is not just chicken ribs (network image)

For example, almost all the ENT hospitals are doing "xx city throat has foreign body feeling", "xx city throat has foreign body sense of treatment", "XX City treatment throat foreign body to treat which hospital good", such as a series of long tail keywords, hoping to meet the "precision search" users search needs, improve the search marketing conversion rate.

I don't know anything about medicine, but also roughly know, "throat has foreign body sense (pharynx abnormal feeling)" cause is not only chronic pharyngitis, nasopharyngeal inflammation, sinusitis and other ear nose and throat disease, it may also be iron deficiency anemia, hyperthyroidism, hypothyroidism, cervical osteoarthritis and many other complex diseases caused.

It is not difficult to imagine, if the patient is the latter several diseases caused "the throat has the foreign body feeling", the successful transformation of such a long tail keyword, for most of the general level of diagnosis and treatment of Otolaryngology Hospital, it is likely to be a "Please God easy to send God difficult" "Hot potato"-and more delay the patient's valuable treatment time.

It is self-evident that such "accurate search" of "long tail keyword" more ranked in the mainstream search engine home high, to the enterprise may not be a good thing-if the enterprise related (unconventional business) services can not keep up with, the company's brand injury and other side effects will be far greater than its benefits, Also can not really achieve the purpose of enhancing the weight of the site-the reason is very simple, "good things do not go out, bad things spread thousands of miles."

Brand Long tail keyword is the more the better

Of course, there is a kind of long tail keyword is the more the better, that is the brand long tail keyword, we arbitrarily open a search engine, about "Haier after-sales service" or "wheat Bag", search Engine association Search tips (Search engine dropdown box) in all provide a lot of long tail keyword options, which not only covers the entire enterprise-related services, It even includes some user-rated keywords. It goes without saying that such a long tail keyword conversion rate is higher than the general industry long Tail keyword, of course, more difficult. But it once again proves that "social (socially recommended behavior) is really driving the search", and long tail keywords are no exception.

A few days ago, a private hospital in Kunming, the car, he exclaimed: "Now private hospitals lack of talent!" and the most lack of talent is not medical experts, but (really understand the level of hospital strength,) know what patients my hospital should receive, what patients I should not receive marketing staff.

Said the person inadvertently, the listener intentionally, he this words let me think for a long time, it should be said that the Board is not appropriate for marketers, because marketers also need to cultivate and grow, but this should cause marketers to ponder-it points to the current lack of search marketers and should strive for the direction of the majority of us that the rigid " Only search engine lead "seo thinking" really should be optimized.

Indeed, learning to improve the external environment is very important, but more important than the external environment, we must be aware of their own shortcomings, and constantly actively create opportunities to learn.

We can no longer stay in the "industry long tail keyword more the better", "we do the industry long tail keyword, so i do" "SEO Network migrant Workers" thinking method level.