Long tail Keywords: A bridge between the user and the website

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Keywords are a lot of webmaster daily discussion of a topic, SEO optimization is a very central step. Because the optimization of a ranked keyword can provide a continuous flow of the site, and the cost is very small. But another aspect, the keyword because the competition is difficult, the conversion rate is not high, so many stationmaster starts to turn to another direction, that is the long tail keyword optimization. I think the long tail keyword is the user and the site between a bridge. Below from a few aspects and we talk about the long tail of a few understanding, welcome to Pat Bricks.

Long tail response user needs

Long Tail keyword is everyone will search the type of words, with the development of the Internet, now many users in the search for information are gradually showing the trend of the long tail, there are many phrases will appear. And these a lot of words and sentences on behalf of the user really need to retrieve the information, our website needs to provide services, but more need to let users know that we serve the existence, so the use of long tail can solve this problem, it is a bridge, docking the needs of users and the demand for the site.

Long tail reduces profit cycle

Since it is a demand, it is easier to obtain a certain amount of traffic, and the conversion rate is also higher. Everyone said that SEO effect is relatively slow, but on the contrary, long tail effective faster. It is possible that one of your articles will be included shortly after it is published and have a good ranking. In addition, because it is written for the user words, so the conversion rate is higher, the end may achieve partial profits, so that the development of the site has been a virtuous circle.

A few steps to make a long tail:

1, the first is to find the long tail

There are many ways to find a long tail, here is a summary of some points, first, the use of tools, such as Love station, query the weight of its website, this time will appear a lot of rankings and have the flow of long tail keywords; the second is to use Baidu related search, extending a word query, can get many groups similar but different long tail words; Third, according to the impression to grasp and judge, can also be sorted out a batch of quality long tail keywords.

2, reasonable arrangements in place

Long Tail keyword arrangement needs a reasonable layout, under normal circumstances is included in the title of the page, because the title of relatively high weight, can give a good ranking. If for a bit of traffic and a little difficult long tail words, can also be more in the channel page or home to put a few anchor cable, so the ranking is very favorable.

3, rely on the chain to mention the ranking

The power of the chain is to transfer weight, increase included, thus affecting the ranking and traffic. Many sites include incomplete phenomenon, the use of the chain can make spiders reasonable to crawl the article, not only increased the collection, but also can increase the site's internal page rankings, this is a recognized method.

Speaking here, the basic share with you, Mavin that the long tail is a treasure, there are endless resources to us to develop and use, although the process is very difficult, but once found a way, long-term adherence, then we will eventually get a satisfactory harvest. This article to this, from: Leaf bar Web game, URL: http://www.yeziba.com, reprint please keep the link, thank you!