Long tail search may be longer than expected

Source: Internet
Author: User

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Hitwise's Official Blog recently published an article Dustin Woodward, which says long tail searches may be longer than we expected. Hitwise the last three months of search keyword data shows that the first 1000 search keywords contribute only about 10% of the traffic, Woodward found that Hitwise data contains 14 million search keywords, of which "MySpace" is the hottest keyword.

  

Woodward that long tail search is much longer than expected, the first 100 search keywords contributed 5.7% of the traffic, these keywords include "Myspcae", "Google", "Bank of America" and "Yahoo Mail." This number is somewhat unexpected, but what's more, the first 1000 search keywords contribute only 10.6% of the traffic, and the first 10,000 keywords contribute only 18.5%.

  

Woodward also said his data actually underestimated the length of the long tail, because he deliberately ruled out some adult searches and analyzed only the data for the last three months. At the same time, Hitwise's data source is 10 million users in the United States, which also makes the data limited.

In addition, the analysis data also shows that people have used search to replace bookmarks, as well as URL memorizing, because the most previous search keywords, such as "Google", "USPS" and many other in fact in order to go directly to their site.

This article International Source: http://www.readwriteweb.com/archives/hitwise_long_tail_of_search.php

Source: Comsharp CMS (Rui Shang Enterprise CMS) official website

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