Long talk for many years SEO optimization experience

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In fact, in foreign countries have already used sand box to deal with garbage SEO, I just didn't take China seriously before, but with the development of the domestic search engine optimization market in recent years, more and more people do this line, so to speak, most of the domestic SEO companies are sent spam messages, because in that time spam message is very useful, If others do this, and you aloof, then the consequences of adhering to the professional ethics is to pay more labor and only get very little reward; the blockade of the new station is undoubtedly an effective blow to the short-term SEO behavior; a large number of SEO companies to change to explain Google this initiative is successful.

Addition of supplementary materials

My analysis is that Google has swapped two types of databases to keep the two results alternating. One such result is the ranking result of the exclusion of the spam link, and the other is to add the spam links and related search results, that is, the addition of materials. In other words, a class of databases only focus on link quality, and another type of database increases the number of connections.

So in order to have a good ranking in both types of results, there is still a need for the number of links, but pay attention to a proportion. Like a war, good links are like "will", and the garbage connection is like "Bing". Only military troops, will lose no doubt, only use will, you can win but suffer. The best strategy is to have generals, and the corresponding forces.

Preferential treatment of authoritative websites

In other words, to do a good job ranking, the authority of the site has decisive factors. If a new website competes for popular keywords, it is difficult to achieve a good optimization technology in the short term. Popular words in the ranking results, the front is generally authoritative site pages and old qualifications site.

A headhunter has been looking for me several times to make his new site the first page in three months, repeatedly said that money is not a problem, I told him that money is not a problem, the problem is that this is almost impossible to achieve in the technology, if I use my resources to do rankings, I can win one months to achieve, but, with your site, It will take at least nine months to get the order. Not difficult words, with Sohu news blog easily in two weeks to get the first page ranking.

Increase the relevance of the key words, dilute the importance of keyword density

More attention to the relevance of the word, rather than the simple noun itself, such as the Chinese Building Materials Network (http://www.XXXX.cn) search "building materials" to obtain authoritative rankings, then search "building materials" also has a good ranking, even http://www.XXXX.cn the entire site does not have "building materials" the word.

Guidance for SEO work under current rules:

Common words: The website structure adjusts well, does some good quality connection, is similar, this is not the key to discuss;

Hot words:

1, to have a protracted war mentality, stand well ranked to come up, if it is ranked for ranking, then you spend the time and energy are not worth it; so if it is to do the customer station, in the pricing to consider the effort and the return is proportional;

2, the internal structure adjusted well (this is not discussed here);

3, in the same industry authoritative website to get the reverse connection, landing dmoz;

4, adhere to update, increase the number of pages included;

5, publish original and get the related website reprint can improve own network influence and rank

6, don't stand alone. Look at the top opponents, can you and them as friends, so you can easily join their queues; in many of my home page rankings, and my site next to the opponents, they are not only opponents or friends, not only our site has links, but also often on the internet to exchange each other's experience; It's easy to imagine that of the 10 results of the first page, nine of them are your friends, so you're not far from them.

The most important point: maintain a good network environment everyone is responsible for, do not cheat and opportunistic mentality.

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