Long Voyage Driving School SEO 1001 Nights (2)

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First of all thank you A5 Webmaster Network published the "Voyage Driving School SEO 1001 Nights" series 1th article, let me and colleagues in the cold Beijing feel warm-from peer recognition and care. In the next days, we will use the real case, the intention of analysis, and we continue to share the industry website SEO optimization joy and sadness.

Today we are going to talk about the subject still and Zac Shanhui great god "seo actual password" related. Starting from this article, we will use this SEO bible "SEO Case Study" This chapter of the method, step-by-step completion of the Voyage Driving School website SEO optimization. Specifically, including web analytics, keyword research, website optimization, outside the chain construction of these four parts, which site analysis is today's theme.

Several dimensions of web analytics

Domain Registration Information

In who.is we can query the voyage Driving School website domain name registration on April 27, 2011, less than 2 years of history, although not a new station, but relatively young. Can predict the weight of the site is necessarily not high, if you need to make the site has significantly improved, unless you can get a large number of high-quality outside the chain. That is to say, outside the chain construction will be an important work.

Google PR Value

Through the PR query we can see that the site's PR value is 0! That is to say, from Google's point of view, the site has little weight, in other words, the quality of the chain is too scarce!

Included

Through site:www.xxx.net This command, we can query to Baidu included number of 429, Baidu snapshot time for 2012-12-03 (two days ago). And Google's collection reached 1170, nearly 3 times times the Baidu.

Baidu included a number of only hundreds of, the number of Google included only more than 1000, this on the one hand, the content of the site itself is also very scarce, on the other hand proved the weight of the site itself is too low, Baidu is not willing to too much included.

Therefore, in order to do a good voyage Driving School website, not only to do the previous mentioned outside the chain construction work, but also to strengthen the content of the site construction work, must grasp both hands, hard hands.

External links

After Yahoo search closed the outside chain query function, outside the chain query has been a more annoying problem. But fortunately, Baidu Webmaster platform recently opened the Webmaster tools in the chain analysis function, as long as a simple verification of the ownership of the site, you can query the outside chain of the site. But very depressed is, the query results unexpectedly is the site no external chain data-really poor Ah!

But I remember a great man who taught us "never to despair", indeed. The website of the voyage Driving School is rotten again, it is impossible to have a chain not! So, we also use the "SEO actual password" Recommended Majestic SEO query, the result is 431 external backlinks, but only 3 referring Domains. In fact, after the query found that most of these 431 external links from the site itself, from outside the station can be queried to really only 3--anyway, or to achieve zero breakthrough: D

In addition, in Baidu query domain:www.xxxx.net can actually find some outside the chain, including 1039 Car network, DQCCC Beijing Yellow Pages, water wood Community advertising, net and so on. It seems to be the most reliable, but the data can only rely on the number of hands, efficiency is too low!

Basic Flow Data

The Voyage Driving School website is the Baidu search promotion customer, also logically uses the Baidu statistics as the website Traffic Analysis tool. Baidu statistics in the "site profile" can be seen, the site yesterday's number of visitors (UV) for 144, browse volume (PV) for 295, bounce rate of 62.5%. Baidu statistics in the "search promotion" can be seen, the site yesterday's number of visitors to 120, click on the volume of 141, jumped out rate of 59.68%. In other words, Baidu Search promotion for the voyage Driving School website brings 83.33% of independent visitors!

"Seo password" billion Zac case analysis of the words "the site's reliance on search engines has been relatively large, which is one of the potential risks." If possible, you should open up users ' repeated visits and clicks from other websites. "The feeling is also extremely correct here--the flow is really too few, to Baidu Search (promotion) dependence is really too high!"

Baidu Webmaster Tool Analysis

Use Baidu Webmaster Tools "page optimization proposal" Analysis URL address www.xxx.net, the test result is the result of this test results: very good, Beijing China Unicom Test Point results page open time 1.8 seconds than 83% of the site open time, the results of China Telecom test point open time 2.92 seconds Shorter than 65% of the time, this should be the most I and colleagues in this article feel a bit more face-saving data.

Specific SEO recommendations, there are several CNZZ statistical code caused by, such as "merge domain name", "Cancel redirection." There are a few references to jquery and jquery UI, such as "Merge JS", "Merge CSS." There are also a few things about gzip and compressed elements that are not as big a problem as a whole.

Baidu Webmaster Tools of the "Crawl Anomaly" page shows "no data", indicating that Baidu spider on the site did not encounter any accidents.

Baidu Webmaster Tools in the query to Baidu Index is 605, than directly in Baidu search using site:www.xxx.net query to the data 429, the data here is 41% higher, which makes me and colleagues feel better.

Conclusion

In Zac Great God (works) under the guidance of the Beijing sailing Driving School conducted a website analysis, the results are not optimistic, not only the site does not have the weight, the page contains a small amount, the website traffic is seriously dependent on Baidu search promotion. At the same time, we also found the Web site SEO two important directions, one is outside the chain construction, the second is the content construction. As for the structure of the website and the structure of the page, it should be said at least pass.

Find the problem, clear the direction, we have a good starting point. Outside the chain and content are time-consuming, energy, intelligence can really solve the problem, the long-term. Today's "Voyage Driving School SEO 1001 Nights" On the end, thank you for watching, washing and sleeping ~

This case is chosen from the official website of the Voyage Driving School (http://www.yuanhangjx.net/).