Long Xiangyu: 6 Steps in the promotion program formulation

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Christmas Day Double Festival will be, the two festivals are the peak of business promotion, many businesses are busy, especially for shopping sites. Do you remember Taobao's 50 percent promotions in Singles Day, the unprecedented spectacular, daily sales of more than 900 million, resulting in a large number of shopping site sales decline.

However, the promotion of success is often the development of promotional activities, I am in a Web site to engage in promotional work, so for the peak of such promotions, how can I miss it? Definitely want to combine holiday greatly publicize our shopping website. If you also need to develop such a promotional program? Then please follow the steps below to complete it!

I. Theme of the event

The theme of the event is the key, you must use a few words or a word to express the content of this activity, so that users feel simple and clear. For example: Our site This choice of activity theme is "Christmas, warm Companion"-Connaught Wheat Network Shopping full 200 yuan to send "scarf" activities.

Two. Object of activity

Activity object is to find a good accurate user, can improve the sales of goods, but also conducive to reducing the difficulty of publicity (precision user acceptance is higher), so this link needs to be intensified.

Three. Purpose of the event

The purpose of the activity is to make this activity to achieve the desired effect, different sites want to achieve the purpose of course is also different. For the shopping site, maintain the image of the site, increase site publicity, stabilize the old users to develop new users, driving the site sales (this is the most important) is the main purpose, and our site is certainly around these points to launch publicity.

Four. Time of activity

The activity time tries to be short, this is advantageous to the consumer purchase desire. For holidays such as Christmas and New Year's Day, it will be 1-3 days.

Five. Rules of activity

Activities can be a number of rules and requirements, in order to enable consumers to quickly understand the requirements of the activities, so we have to detail the details out.

Six. Promotional activities

The degree of publicity is often one of the main reasons to determine sales, only to let more consumers know that your site has such activities in order to increase the number of items on the site. To the shopping website propaganda way, may go to micro Bo (at present very fire promotion channel), the blog, the shopping Forum, the network advertisement and so on.

(Case details sharing)

Experience: These steps are an indispensable part of promotional activities, for each link must be handled carefully, if a link is omitted, may lead to the failure of the entire activity.

Author: This article is the http://www.nuomai.com (Long Xiangyu) Promotion Commissioner for the provision, reprint please keep the link. Welcome to the website promotion friends to the website promotion Exchange 1 Group 76504526 and the website promotion Exchange 2 Group 7643262 exchanges.