Long Yao Technology VP and Operations Director interview: To create a national romantic online games

March 16, Hangzhou Dragon Yiu Technology Co., Ltd. held a "romantic, not sincere not to disturb" as the theme of the "Romance Q Tang" product line press conference, officially announced March 18 began to hand-sealed the message. Founded in 2009, Hangzhou Long Yao is a relatively young company, the launch of the "Romantic Q-Tang" is their official operation of the second game.　　On the eve of the conference, the details of the game, design concepts and the company's future development strategy, and other issues, NetEase game channel reporter specifically interviewed Dragon Yao Technology vice President Wu Zhengyu and Operations director Zhu Jianping. Long Yao Technology Vice President Wu Zhengyu (left) and operations director Zhu Jianping (right) on "romantic Q Tang" advocated "serious dating and marriage" theme, Zhu Jianping, director of operations, explained that serious and friends are not contradictory, for the current social treatment of love and marriage part of the erroneous view, Long Yao technology first stressed the "serious" attitude,　　Hope to create a healthy and upward gaming environment. For the concept of dating the game, he said that the current market on the main dating card of similar products, although a few, but most of the only emphasis on the concept of gangs, players are nothing more than friends, and then chat with the class play strange, in the user one-on-one communication is still lacking.　　In addition, although there are many games to love and marriage as a selling point, but really can do for the players matchmaking close contacts are very few. Here, Zhu Jianping emphatically explained the "Romance Q Tang" The first "marriage sign" system: When the player's level reached 15, can be in the main city of specific NPC to get marriage sign, according to the marriage sign cue coordinates information, players will be able to find their own in the game of the other half. If two pairs of success, then two players can play together with the class, as the relationship becomes more and more close, but also can jointly challenge "lovers rush to the day off" and other special tasks.　　Through this series of interactive communication, will be acquainted with the whole process of love is perfect in the game of deduction. At present, the domestic round net swims the market, the 2D product occupies the majority, the 3D edition works very few and the successful example is not many.　　Zhu Jianping said that although the cooperation with the Beijing team is out of "fate", but the choice of 3D is due to see the future development trend of the market, he believes that the strategy round game will again arouse the attention of players, and after the new packaging of the classic form of the game will rise again. "The rise of this year's game is obvious and there are many signs that the game is starting to recover." "Zhu Jianping said:" Now many people like nostalgia, the player is from playing "Stone Age" began to contact the online games, we choose to launch this game at this stage, but also hope to put this concept back into the market. "2011 has a variety of gorgeous pictures as a selling point of the 3D round game scheduled to launch, but Zhu Jianping believe that" Romance Q Tang "can rely on their own unique characteristics. He said that the "Paladin 3" of the development team and their independent research and development engine support, "romantic Q Don" first in the picture will not be inferior to other similar products in 2011, while the TourThe play itself will become a powerful competitive chip. He said: "Our products are mainly positioned in the ' serious dating and marriage ', from the future direction of the company will also hope to be more close to society, with the trend of the development of the Times." "Here, he raised the" not sincere don't disturb "," crème "and so on more popular several matchmaking variety show for example.　　They want to try to innovate in the game while preserving and developing the traditional play. Talk about the recent years of online games in the community by the unfair evaluation and the net game is equated with internet addiction, Zhu Jianping that in addition to the traditional concept of the problem, some of the online game products to the user's "bundle" too Tight is also one of the reasons.　　He believes that "romantic Q-Tang" can be a unique way to play, so that the player in the relaxed rest of the fun, do not have to work as the same as the practice of working hard. The producers promise that the game will focus on innovative play on the basis of preserving the traditional experience, especially the creation of the dating platform. For the traditional strategy round experience part, Zhu Jianping says the game will provide enough content for the player, including bold combat scenes, and will design some of the more popular new elements, such as mount warfare and the concept of pet evolution will be appended in future versions.　　In addition, he also revealed that "romantic Q-Tang" in the future version of the upgrade, there will be a unique new system, hoping to bring players surprises. Talking about the decision makers ' plans for the future direction and development strategy of the company, Long Yao Technology Vice President Wu Zhengyu said that management always insists on the player and market demand, and operates and manages the team under the guidance of this principle. The future company is ready to "continue to tap innovative capabilities, and strive to open up the market, integration of internal and external resources, and gradually to create a market, service players in a new digital interactive entertainment enterprises." In addition, Wu Zhengyu also stressed that most of the company's energy is focused on how to do the "Romance Q Tang" This game, one can not be used, so there is no development and operation of the new product plan. He said: "We only focus on the current products, only professionals and professionals and refined to ensure that the quality of good products, access to the full recognition of players." The company's main task at this stage is to serve the spirit of the player, so that "romance Q Tang" success. March 25, "Romance Q Tang" will usher in another round of updates, for the public test of the specific time, Zhu Jianping said that the current also want to sell a case. (Edit/Xu Mingming)