Look at domestic and foreign internet how to use cloud computing to push high-end atmospheric grade homemade drama (1)

The Netflix hot play "card House" was introduced in 2013, "homemade drama Mode" has become a hot spot for domestic video websites. But the uninformed audience may ask: What is a video site homemade drama? What does it mean for a video site? So it's time for a good talk.

"Homemade drama" originally refers to the TV station in the "separation of production and sowing" mode of its own, a TV show with copyright and a third party license, but now because of the rise of the video website homemade drama, the extension of "homemade drama" has expanded, such as the single point "video web site homemade drama" can be defined as: from the creation, production, distribution, Broadcast are one of the individual brand network play. In the network integration increasingly obvious today, video site homemade drama is not limited to the video site alone, they are more willing to "reverse attack" television stations, in the cost recovery, word-of-mouth molding and many other aspects of profit.

First, high-end atmospheric grade foreign Internet homemade drama

Several main models of Internet video Enterprise development: YouTube mode (UGC), Hulu mode (genuine free), Netflix mode (homemade play/content). At a time when YouTube is upset that subscription subscriptions are not progressing smoothly, Hulu's "genuine free" model also encounters obvious bottlenecks, while Netflix is in the limelight: the homemade Play "Solitaire" in the recent 65th Emmy nomination in 2013 Producer Netflix received 13 nominations. The 108 nominations, CBS and ABC's 53 nominations, compared to the American traditional TV station, are still dwarfed, but the breakthrough is obvious: This is the first time in the history of the Emmy to have a video site in the form of a homemade play. This has boosted confidence in the video site's prowess in the field of homemade drama.

1, the homemade drama of the Great God Netflix

Netflix was originally a DVD rental service provider, and in 2011 CEO Ride Hastings (Reed Hastings) spun off the company's business, Netflix's main streaming media, and the spin-off Qwikster website focused on DVDs. Netflix's "card House" is a homemade drama that has made it famous and brought the industry revolution, because Netflix can justifiably claim to be "HBO" before HBO becomes Netflix (Hbo:home box Office, American cable Television Network media company). Netflix's representative episodes include: "The Card House", "Hemlock Grove", "stunted development", "Women's prison". At the end of the two quarter of 2013, Netflix's net profit amounted to $29 million, 3 times times the same time last year. And behind this achievement, homemade drama is not.

Let's take a look at the card house as an example of how the homemade drama Giant, Netflix, was tempered.

The card house, a turnaround for Netflix, has shown the industry the seductive prospect of a homemade play model, attracting many followers and imitators. There are at least three reasons for the success of the card house:

Large user community. Netflix, which started as a DVD rental, is the forefront of the video service industry, accumulating 33 million subscribers worldwide (27 million of US users) and 8.22 million DVD subscribers, as well as a 60多亿条-based user rating, based on which to identify and predict popular taste trends, And the production of the series, is a logical thing.

Strong production lineup. The creation and performance team of the card house itself is incredibly luxurious: the director is Fincher (who directed the film "Social Network"), starring in the 1999 Oscar best actor Spacey (Emmy Award, Golden Ball Award and so on to get soft), Netflix for the play gamble 100 million dollars, on average, Each set is around 4 million dollars, which is more than twice times the cost of every TV set in American television.

Intriguing strategy for the film. Unlike most U.S. cable television, Netflix's first-quarter filming of the card house has all the 13-chip sources on the line, eliminating the pain of the audience and keeping the watch high.

The card house has soared 2 million of Netflix's paying subscribers then Netflix launched the mystery thriller "Hemlock Grove", the play in addition to the advantages of "card House", script unconventional is also a highlight: "Hemlock Grove" completely abandoned the "Twilight" series and the "Vampire Diary" of the Human Ghost Love, From the point of heavy taste and the depth of the subject is higher; the subsequent comedy "stunted development" was even more powerful when the market learned that Netflix had surged more than 4% per cent on the Choupai, while Netflix's fourth "Women's prison" had not been broadcast in the world before, Netflix has also been the first to broadcast the second season series.

Summary: Netflix's homemade play has the advantage of having a wide range of subjects, making good use of large data, professional production teams, excellent episodes and a one-time online playback format. At the same time, Netflix is also a technology that is not to be underestimated, it is resolutely abandoning Microsoft's Silverlight, a comprehensive shift to web-based video technology based on HTML5, and Netflix's open source cloud computing technologies have been successfully applied to IBM's air travel demo application Acme Air. The market and the audience from the generous praise to the winners, in the "card House" after the hot, followed by a few episodes are also logically achieved more and more good results.