Look at micro bo 1 cents bonus, taxi software cry

Recently, just listed microblogging seems to touch the road, played 1 cents to cash. NET friend only 1 cents, can get a maximum of 5000 yuan of red envelopes, at least 1 yuan, not only 100% lottery, but also to obtain at least 100 times times the benefit.

In fact, if the author to do this activity, the activity name must be changed to "1 cents to tyrants", estimated more attractive. Http://www.aliyun.com/zixun/aggregation/11524.html "> Weibo listing is not bad money is on the one hand, but the most important thing is the micro Bo This activity of the idea of absolute points 32 praise.

First of all, the activity rules, in fact, this time the microblog 1 cents can be seen as an innovative two-way subsidy. First, the user saw the micro-Bo payment interface, and then spontaneous participation in activities, binding fast payment of the bank card, Alipay account, and then the use of binding fast payment of the bank card to pay 1 cents, you can get the cash to change the right, randomly from 1 yuan-5000 yuan to cash back.

Take a look at the data on the microblog, the topic of the highest level of discussion reached 1.55 million, or without forcing users to participate in sharing the premise. From the point of view of data operation, we can conclude that there are 70% original topics in the discussion of the activity, then about 1.08 million in 1.55 million. Because there is no mandatory sharing, according to the percentage of the active user per 2-3 users, the number of users involved in paying 1 cents is 2,163,240,000, that is to say, this activity brings at least 2.003 billion of the tied card to the microblog payment.

10 days or so, triggering a 200 to 3 million binding card amount. According to Sina insiders said: The cost of the event is not more than 5 million. What is this concept? According to 3 million of the amount, that is, the average 1 card users to pay the cost of access to more than 1 dollars.

I can't help but think of the mobile phone in the software, fast and tick the subsidy war for what? is not the individual behind the payment of the giant card amount of contention? Users can get a taxi to the minimum of 5 yuan, the maximum of 15 yuan subsidy. According to the user subsidy of 10 yuan, counted on Shanghai, Guangzhou, Tianjin, the number of taxis in the city, the conservative estimated cost of more than 1 million. And in the reduction of subsidies, the use of people will be less and more, forming a vicious circle.

On the back of the microblog 1-cent cash-for-cash activity, the bank card is already bound before the user gains the benefit, this means that any participating users are effective users, and in the micro-boping platform, the spread of similar viral marketing power, do such a return activity will arouse the user's strong desire to mobilize the enthusiasm of the user. In addition, micro-blog can play a full return, whether the official or micro-broad, can become a point of launch, and taxi software? I can't believe I've been burning the money for a year.

Finally exposure: Weibo related people say that this 1-cent tyrants activities will continue to be carried out, on the city's micro-blog seems really to play real. Micro Bo This move, the intention is obvious, but the user is absolutely welcome, no one mind to give themselves to send money such a good thing. Micro Bo A penny activities if have been playing, micro-bo payment will definitely be a strong competitor in the field of payment, that time, it is not a taxi software cry, presumably Tencent should also sit still.