Look at the depth of the internet being entertained and buried by the constellation numerology Portal

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Preface: Hope the Internet environment is more and more clean, green, convenient, this is the law of search engine survival. Therefore, any search engine is racking their brains to do everything possible to meet the needs of users, because this is their survival.

Since Google announced the launch of a new search engine features, highlighting the search keywords related to the in-depth analysis of the article. Google executives said the search results "are based on a variety of signals of high quality depth content and sorted by algorithm," and these "high-quality content will help to better understand or explore a topic". This will mean the advent of the new era of the Internet, the "national entertainment" era is over. It is a cathartic that search engines are no longer a hegemonic route, but rather a unique search channel for all different kinds of requirements.

From the user needs of the search engine survival rules, the previous search "house", whether Baidu or Google, must be targeted at a reasonable choice of different sites: to give up the minority, the priority of the public. But, in reality, we also know a famous 28 rule: those who are discarded may be the 80% of the value that represents the real "depth."

Based on this, large monopolies seem to need a little more thought. Large and large cooperation between large and large, providing the results for the large, for the portal, these will let small and deep little site owners lose their unique value and living space? This is what Google is thinking, so it has launched another unique search channel: There will be a special logo for the depth article, and provide it to those who really need it.

But when will Baidu do that?

From the current situation, we basically see the search engine most according to the law is: the number of audiences is always king, not quality. Present home page is always the most large number of users to meet the needs of the station, such as large portals, Sina, NetEase, Tencent Entertainment constellation Gossip class station, etc. these portals are not only the role of "the various door factions" news sources. It has a lot of products, such as chat tools, game downloads, and even the constellation of the nature of this category itself is a strong technical content they have a unique theme of the portal monopoly. And what is the depth of the content they offer? believe that each of the people who really belong to a vertical area has an answer: will the academic entertainment, the technology of superficial portal station, it is not like a bubble movie drama? Although satisfies the populace user's psychological demand, has not put a real valuable thing thoroughly to discover.

Here, therefore, the proposed search engine in the future era, need to consider the depth of content as soon as possible to change the current Internet morbid living environment. And from the current situation is, the entertainment nature of the various types of site outbreaks, we can see the depth of being buried: no matter what industry, any field, as long as the technical content, not entertaining, then its core words will certainly be ranked in the type of site entertainment behind; This is because search engines think that what the public needs is valuable. and is that actually true?

In fact, from the 28 law, for the real demand for depth is always 28 of the law of two, and most of the search engine, only to consider the number of the demand of eight, never considered for the latter number of two of the quality of the eight to provide a unique channel.

This point Google has done a good job, the introduction of the in-depth article system is enlightened, is to lead the search engine to the depth of development, rather than blindly seeking its extreme innovation. Also means that the future direction of the Internet to truly return to green, it should be at least more or less to consider to the quality of development rather than simply "the number of Wang" development, so is the symbol of progress.

But also have to say is, the entire Internet webmaster's footsteps always follow the search engine to go, and the user is to follow the webmaster to go, the final search engine will return to follow the user to go, this is a nature of the good fortune, from the five-day-like ecological cycle chain. and traction most of the webmaster nose, the current domestic main or Baidu search engine, etc. mainly.

So: We hope that Baidu search engine and domestic major search engines can also be the same as Google: not just for business, in order to meet the popularity, to abandon a certain part of the people's unique needs of the interests. Because, although the most small number of quality but not the formation of numbers of users so that search engines dedicated to provide valuable access is not very large, and the surface of two of the influence, often they ignore the place; This means that the discerning search engine to really perfect, in the future, but also know how to grasp the "two", And not just the "eight" that appearances can see and understand.

--Original author: Yang Yide. Reprint Please specify address: www.yangyide.cn/