Look at the little Mirejun how to circle powder

Millet company founder Lei has a famous saying: Standing in the tuyere, pigs can fly. This word is widely used to interpret the so-called "internet thinking" of the magic, but think very afraid: you in the end is the wind, is a pig, or a mountain under the wind after the pig fell down the butcher? Obviously, Lei is not flying the sky by the wind, but in the wings of the wind, millet can be just four years to skyrocket. This wind, is the Times, is also "rice noodles."

Play turn to the fan economy, is one of the secrets of millet. Although the imitation of the public, learn like, learn inferior, has not yet found.

July 22 2 o'clock in the afternoon, millet in Beijing National Convention Center held the theme of "A piece of steel plate art trip" annual conference, released millet mobile phone 4, millet bracelet and other new products. Reporter from the conference scene felt a lei of the lap powder skills.

A Xiantao mandarin to close the distance

Lei certainly not "pig", listen to his speech, can feel a little "play Pig to eat tiger" taste.

Lei's speech style is unique, speed is not fast, speak not to slip, tone general, Mandarin with a strong home accent, is called the Xiantao Mandarin in Hubei. In the vicinity of Xiang-E, the initials H, F are not divided, L and N are confused. In the speech, Lei "check the bill" said became "Tea party", causing laughter. There are a few words, journalists are not understand, asked the next door to a senior rice noodle to understand.

One appearance, Lei said, my eloquence is not good, originally intended to please the eloquence of people, such as Guo. The idea was dismissed by the company's other executives, who said it was not a crosstalk session, talk about technology products, you are the product manager, you must speak. It sounds as if lei in the self-deprecating, indeed this self-deprecating low figure, closer to the distance with the fans, in essence, and from the professional angle of the value of millet products, this is a compliment to rice noodles. Lei's accent adds points and gives a sincere impression.

The form is also unadorned, a person, a ppt projection, that's all. The whole press conference, lasted more than 2.5 hours, lei a person from the end, what host, string field, such as virtual all omitted, there is no guest leadership platform to join. On the one hand are all "dry goods", on the other hand highlighted the Lei idol effect.

A tall, stainless steel plate

High cost performance, running points (note: Running points refers to the use of specialized software testing hardware performance of a series of indicators data) far ahead, is the millet phone has always come with the label. However, this time, Lei deliberately played down the running points, only after the introduction of millet Mobile phone 4 (hereinafter referred to as M 4) of the various great, pretending to inadvertently provoke: "Or we run a point?" "And then a pen is taken." The feeling is that the millet mobile phone to run the lead is not the case, I have a lot of selling points, to the rice noodles on the point of fresh.

The new is the design, the craft. Deliberately highlighted the "one Piece of steel art trip", Lei in the press conference to spend 1 hours. He introduced, the meter 4 steel frame from a 309 grams of steel plate to the final formation of 19 grams of exquisite craft border, processing up to 32 hours, 40 process 193 procedures, 8 times CNC (CNC machine tool) processing and grinding. Rice 4 process Complexity is extremely high, is defined as "millet company entrepreneurship four years of masterpiece." He said that 4 meters early in February 2013 in the millet company within the project, experienced 18 months, 6 generations of engineering machine grinding. More than 4 of the technology is beyond the Apple phone. For example, a metal border light edge corner processing, rice 4 to achieve 1.35mm bright edge processing, and the iphone 4s bright edge processing for 0.28mm;i-phone 5s between the glass display and the metal frame is the use of 0.8mm plastic wrap side, using the latest glass edge protection coating technology used by Corning for the first time worldwide, 4 uses a 0.05mm edge coating instead of plastic wrap to achieve the perfect combination of glass and metal, which makes the contact between the glass and the metal more stringent and makes the user feel as one. In terms of tactile aspects, only sandblasting materials have been tested for 6 months, selected 4 suppliers, 7 types of commonly used sand, 5 sand particle size, as well as 100 sets of sand blasting parameters, the final use of glazed sandblasting to ensure that the meter 4 metal frame of the perfect steel luster and fine sand feeling. In addition, the 4-meter frame is also 1500 times the wear resistance test, is 3 times times the industry average level.

This is such a tempting plate, there is a study called "Austenite 304." Early in the publicity before the launch stage, there are many articles to uncover the truth, austenitic 304 is a very good steel, but no millet publicity so tall. Austenitic 304 steel price per ton 18,000, 9 pieces a pound, one meter 4 use 62. And the iphone has switched to a more expensive aluminum-magnesium alloy.

Seize a selling point, concentrated strength packaging into a burst, which is Millet's "tuyere pig" strategy part. Millet's two opponents can not go on, the charm of the family issued Micro Bo said October 2007 on the use of the Austenite 304. Another took out Huawei, saying that Huawei had used a higher level of austenite 316 earlier in the year, which was a medical grade and dumped 304 blocks. Say the truth, but the question is why you do not say, now out, how to see how sour. First, learn how to do the "austenite 304" concept of the people know all about it.

Cause rice noodle Pride of the plot can not be less

Manufacturers to release new products, to invite customers. But millet which conference, the main character is rice noodles. Rice noodles from all over the country, organized and enthusiastic. There are a lot of cattle outside the door, tickets sold 1000 yuan. Lei is very generous to rice noodles, after admission to give each person a gift, within a once could not buy a millet router. Before the meeting began, millet executives in the conference line and the rice noodles to shake hands, rice noodles can also get rice rabbit plush toys. After the meeting, give rice noodles to each of the F-yard, rice 4 after the sale can be directly purchased. Millet companies in micro-blogging and other social media on the pull out of a number of product lottery, to rice noodles.

It was announced that the millet company up to July 2014 sales of various models: Millet 1 Series sold 7.9 million units, Millet 2 series 17.4 million, Millet 3 series 10.5 million units, red meters 18 million units, red meter note 3.56 million. Millet series of mobile phones in the League of Friends in the first 10 list of active equipment accounted for five seats, the remaining models are Samsung products, millet 2s ranked first, beyond all Samsung flagship models.

Lei also said that millet generation factory for Millet 4 put heavily to meet the LEI products demanding. Foxconn has invested 1.2 billion yuan in new equipment, and he has invested 700 million yuan. Listen, rice noodles should be more proud.

The screaming Price continues

Meters 4 Total 16G and 64G two versions, the price is set at 1999 Yuan and 2499 yuan respectively. This price, in the expected, did not cause too much surprise scream. So, Lei released another heavy: Millet first wearable smart equipment millet hand ring, priced 79 yuan.

At present, the hand ring on the market, the price at least hundred yuan. For the gradually formed hand ring market, millet hand ring such as water into the oil pan, it may detonate the boiling point, may also kill other similar products.

Millet hand Ring equipped with the industry's lowest power consumption Bluetooth chip and acceleration sensor, can achieve a 30-day long standby, is the ordinary hand ring 5 times times, the maximum convenience for users. In addition to sports, sleep and intelligent alarm clock and other functions, millet hand ring and installed the Android 4.4 version of the MIUI system of the millet mobile phone to achieve interoperability, millet hand ring can be used as a user ID, support mobile phone password-free unlock. Lei revealed that, based on MIUI cloud services, the future will have more millet hand ring function can be achieved.

Millet Hand ring Design also added a lot of user-friendly micro-innovation, such as the start of the intelligent alarm Clock vibration wake-up function, will automatically determine the sleep state, as far as possible in the light sleep mode shaking wake. Taking into account the convenience of the user to wear, millet hand ring waterproof level to reach IP67, no need to take a shower. Because of the survey, the user put on a hand ring, the beginning of a few days of fresh feeling past, after picking often forget to put on.