Look at the nature through the phenomenon: Web site operation from website update

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For general website, need to promote, need to SEO, so will do a lot of optimization work, update article is one of the work. Today, I happened to see a post in the forum, the content mentioned "do not just update the site to update", this post I looked carefully, said very reasonable, today I take out again with you elaborate one or two, both through the phenomenon to see the essence, from the site's update to see the essence of the site operation.

Website Update Why: The core is for users

First ask yourself a question, that is, what is the site update. If your answer is for the user, then the answer is correct, because the updated content is to let the user see, is to solve the problem, such as a new product on the line, so the site will add a product, then this is the site update; for some news sites, the update is to meet people's demand for news, but also for users And if you answer is to collect, in fact, also makes sense. Because the development of the site needs customers, and customers from the search engine over, more than the updated article can be included, and ultimately attract more customers to create more value. The angle of the two is different, the starting point is also different, the article is often updated, every article is high quality is not realistic, but as long as can bring customers, completed the task. But the whole cannot be this kind of article, need high quality collocation, need to the user really valuable article.

How to update the site: both quality and quantity

How to update the site seems insignificant, in fact, there are some skills. For many personal sites, we have limited time, so it is impossible to really do every article is a high-quality original, if all do, then the speed and number of updates can not be guaranteed, so on the whole, to write their own, must write high-quality, user-valuable content; also need to reprint, you see the excellent article copied over , with the copyright, so that your users can also learn, you are also for the sake of users, the third part is to encourage users to contribute, user contributions are generally original, so you can guarantee the number. But do not recommend to collect, collection will affect the weight of your site. The website operation relies on the user, the high quality and the reprint content is serves for the user, also needs to obtain the traffic, therefore the quantity should obtain the guarantee.

What to update: Create long tail to get traffic

The last one to talk about is the updated content, for personal sites, update what type of content? Starting from the professional, since it is to create value for users, it is necessary to update from a professional perspective. But this kind of article in addition to the industry may encounter problems summed up, also need to be bold to mix, to create, around our core keywords to create new content, that is, users may encounter problems of an estimate, but such articles may also be user search. At the same time, the article on the basis of professional, also not too rigidly, for example, the type of SEO can be more new stations, promotion, space, domain names, procedures and other types, if it is a blog, then with a little personal photos will be better, in short, in the determination of the updated content, the remaining is to adhere to and accumulate, so that the article has a certain number Strive for the success of the future lay a solid foundation.

The above three points from the update to do the elaboration, in fact, we can also see that the site is updated or ultimately to more users and traffic, then the essence of the site is that the user and traffic, the quality of the update is also the quantity is tightly around these two. Hope that after reading this article can let everyone understand that the site operation of the core of everything is from the user, and then vigorously to implement, daily into the biggest efforts to update, to both quality and quantity, both should be balanced.

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