In this information-based society, Chinese netizens are about to break 400 million of the time to choose, the network is undoubtedly the most effective and the most cost-effective brand implementation methods. So how do we rely on the network to introduce different ways to promote the brand? The forum is a netizen density is highest, the activity degree is also the highest circle. How to arouse netizens consciously to participate in the discussion, so that the brand's thesis adhere to the durability of the heat and attention? Next I will give us an analysis of Angel Yeast Network Forum implementation. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In order to introduce a product which is totally unfamiliar to us, what kind of promotion method is generally selected? Look at the small head price adjustment software to see Network marketing Maybe you will say, TV commercials, perhaps newspaper soft Wen. In this case, the answer is neither television nor newspapers, but web forums! What kind of company is it? What kind of products does it produce? Angel Yeast Co., Ltd. is the largest yeast production company in China. Yeast, in our common sense is steamed buns and make bread for the necessities, rarely directly edible. But Angel Yeast Company announces many health functions of yeast, and produces the yeast powder which can be eaten directly. To promote the yeast powder of our completely unfamiliar food, Angel Company preferred forum for implementation. So, they start in Sina, Sohu, Tom and other influential community forum to produce the topic. Because of this, because in the forum, the simple advertisement is durable is the moderator's "Thorn", also will arouse the Netizen's antipathy, make the topic to be able to bear. June 2008, when there are many about the relationship between mother-in-law and daughter-in-law TV drama in the hit, mother-in-law and daughter-in-law relationship between the importance of high. Therefore, the company planned the "a steamed bread caused by the mother-in-law and daughter-in-law war" homework. Homework in the first person narrated the South daughter-in-law and the northern mother-in-law about steamed bread happened in dispute. Post posted, caused a lot of discussion, during which touched the use of yeast. At this time, by the professional people to introduce the direction of the topic to the other functions of yeast, let us know that yeast can not only steamed steamed bread, but also can eat directly, and there are many health care beauty function. For example, thin body. Because its time is June, is precisely the thin body peak season, but thin body is the feminine durable attention point. So, the discussion on the forum, let these housewives who attach importance to the relationship of mother-in-law and daughter-in-law together also remember an important effect of yeast-thin body. In order to allow more attention to the post, the company picked the prestige of the site, using their credibility to push posts to a good position. When , they chose Sina womenChannel to pay attention to the high degree of beauty channel, the relevant posts refined to thin body salon plate and so on. Debunk, with a good forum cordial position, immediately triggered more general netizens attention. Because forum posts and blogs attract many threads, there are also different dynamics. In the case of this kind of post, it is better to have some technicians who are familiar with the idea of doing it properly. For example, for those aggressive posts, the company did not find the site to delete the post, but to find the voice of the oneself, ask about his reasons. He assumes that he is a consumer, that his discontent is reflected in the company, and that he is a competitor of malicious aggression, on the network to be dissected. In addition to the implementation of the Forum, Angel yeast in Sina, Xinhua and other major web sites, and the news, and the Internet users have been transferred to the forum as a conversation. In this way, the credibility of the commodity greatly improved. In the next two months, the phone volume of angel yeast company soared. Consumers in Baidu entered the "angel yeast" this keyword, the page on the search will show "Angel Instant Yeast Powder", "Angel Yeast Powder" and other 10 related search, Angel yeast has gained a higher brand awareness and attention. Network comments: Select a good policy customer groups often go to the forum, use can attract our attention to open the Forum may be the community implementation. Forum implementation is a good way to promote the brand! It is through the impact of the forum production of topics, the use of user debate and the company's conscious guidance, the characteristics of the product and the function of the appeal specifically to inform potential consumers, aroused their attention and buy.
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