Look at the world from a child's perspective! Usability research of children's products website

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Children's products have sprung up in the past few years and more and more people are welcome. The data on user surveys conducted by CNNIC in February 2012, the number of Internet users under the age of 19 and the population distribution of various ages published by the China Statistics Bureau, were extrapolated, The number of children who are 6-14 years of age in China has reached 76.602 million, an increase of about 2.8 million in the size of 73.792 million of children aged 6-14 in 2010, the consultant concluded.

The number of children's users is increasing, and the age distribution and internet penetration rate are also rising.

Children's Product user group is very clear, the user volume in the constant increase, viscosity, derived a series of surrounding, such as books, movies, including copyrights, children's game profit prospects are very large, attention is very high, children's products market competition is more and more intense.

2010 Locke Kingdom officially on the line, for children and users we do not understand very deeply, for children's browsing habits, and children's mentality perception, we understand very little, in the children's Web site design, reconstruction process, bring a lot of inconvenience, so did some comparative shallow research.

Children's market is growing, there is also a love of Qi art wireless ued in charge @ Xiao Students shared Child Interface Design Guide "experience sharing: Design a mobile application interface for children skills"

The following is the Kingdom of Locke home page and the seven-male hegemony website of the Hot Zone map:

Children when browsing the page, and not child users browsing is a certain difference, children's attention is not concentrated, very much like using the mouse to click, not a certain focus of the click, but not child users are very purposeful to click on their own needs of content, children's thinking and non-child users of the thinking is a certain difference

Official online less advertising, children's users prefer what kind of advertising? We have a comparison of the first single frame ad and the volume of the Carousel ads on the website of the Locke game.

and Tencent Games other web games official online advertising methods, not child users are more accustomed to the rotation of advertising forms, and children prefer simple direct form of advertising. The figures are as follows:

A questionnaire survey was conducted on children's users, which mainly focused on the understanding of the terms of the children, the understanding of English words, the situation of unfamiliar words, the mentality and practice of encountering unfamiliar words, and the research on how to help them in these dimensions.

1. The study of professional terminology understanding:

Navigation is the official website must have content, every time doing a variety of navigation, whether ever thought, the official web of various professional terminology, such as the bottom left corner of the screenshot is the official website and daily topics have been useful for some of the professional terminology, users of these professional terminology are understood? So in the official website to draw some professional terminology as a questionnaire topic one, The results of the research data are shown in the following image:

From the above data we can see that children are most commonly used in the official website of professional terminology can be understood, the more unfamiliar app, micro-terminal and other new words understanding is low.

2. Study of English Understanding:

The website and daily topic of the page in English is more common, such as the bottom left, as a guide, decoration or directly as a button, and users understand these words? So the collection of daily topics, the official website has used some English words to do the English understanding of the survey, the data results as shown in the following image:

The figure of English word understanding of the study made a summary, the questionnaire data show that 45% of users of English understanding there are some obstacles in the game to use more frequent word understanding is higher.

3. Unfamiliar words and Expressions study:

The lower left corner is a whirlwind of a special feature of the screenshot, the main topic is to push the new role "Chain Blade", the topic at first glance, there is nothing wrong, but think about it will find that "chain blade" the two words a bit beyond the user's current knowledge field, and later in the game survey, found that most people rely on guessing to read this role name, in the past, Also has the user to feedback the word does not know, therefore we have the strange expression encounters the situation as a research question, the result is as follows in the right picture:

As a result of children's own knowledge limitations, half of the children in the process of browsing the site encountered unfamiliar words, unfamiliar words to some extent affect the user browsing the page, a small number of people do not want to continue browsing.

4. Research on the influence of unfamiliar words:

Does unfamiliar words affect users ' browsing of Web pages? What do you do when a user encounters a strange phrase? The following data are collected for these issues:

Most children are willing to learn the unfamiliar words on the current page by phonetic notation, text explanation, as I encountered unfamiliar words in elementary school, first of all, I have to look up the dictionary, I want to know the word, the child user's curiosity will be better than the non-child users.

5. When browsing the website, the most unbearable thing:

What is the most unbearable thing for a child user when browsing the web? The bottom left picture is a number of things that the user can not tolerate, and the column chart is the ratio of questions raised by the user.

From the above data we can see that "card" is the most unbearable problem for users, the second is "advertising" and "slow", users hope to be able to smooth experience of the site, the vast majority of users do not want to browse the site was "card", "slow", "advertising", "Window" and English, unfamiliar words and so interrupted their browsing.

Through the data of the questionnaire, we can understand that the understanding ability of children's users is weaker than that of non-children. When they browse the Web, they will have some obstacles because of their ability to understand, the patience of child users is lower than that of non children, and the page opening speed and page content will affect the user's psychology. Easily make it irritable in mind, in the design of the page and refactoring interaction can be more consider the page simplification, as far as possible to avoid rare words, in the appropriate circumstances can be considered in the page to do some phonetic notation, or to add text prompts to help children users browsing the Web site, in their knowledge of English as little as possible. For professional terminology, you can consider appropriate guidance for child users.

Look at the two outsourcing topics:

The two pages are designed in a form of materialization, but without adequate consideration of the child's understanding, children for the design of physical and chemical understanding of the light, the child will be the object of the page as a kind of, and constantly click to try, such as the left image page, clickable area in fact, only "Exchange card" and "into the Kingdom of Locke" two buttons can point , but the card and the name of the Resurrection Card has also formed a hit hot zone, Locke mobile game topics, pad of the home button is actually clicked invalid, pad ads in the ipad download button is actually click Invalid, pad in the picture only as a display of advertising, click Jump, But viewing the hot zone shows that children do not have the ability to understand the topic in the way the designer intended it to be.

One such topic was made in April:

The page looks very ordinary, nothing wrong, but after the line, constantly have user feedback do not know how to view the integration, we ignore a most basic problem, commonly used buttons too covert, so we made the following modifications:

A topic Test for tab:

tab in the switch to take the form of the mouse across the switch, but each tab tab still forms a hit hot zone, the surface of children's users for switching, more like to click on the way, follow-up design interaction can be more click interaction, so that can meet the user's operation preferences, They like to click on a form that will bring them change.

An excellent web page, need to be quick to open, concise design, simple interaction, clear content, children's knowledge is limited, their understanding is limited, in the production of the page, you can stand on the child's point of view to make this page, need to pay attention to content, interactive children can understand, Interaction can be more considered with children.

To the basic understanding of children, basic operation done some research, children's website still have a lot of content need us to dig, including children's operating habits, browsing methods, color preferences, and so many content is that we need to do a more detailed analysis.

Original address: Tgideas http://tgideas.qq.com/webplat/info/news_version3/804/808/811/m579/201403/250685.shtml

Author: Hairong