Look cool open How to play the World Cup marketing

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Any brand communication activities, all want to put the ads to be able to bring users to the information explosion point of the place, the Olympic Games, the World Cup, the NBA and other activities, is not only a feast for users, but also an opportunity for corporate communication. The World Cup, including Coca-Cola, Adidas, McDonald's and other brands in the World Cup campaign, have played a very good battle.

The internet has hit a number of traditional industries, the color TV industry is also difficult to escape. So now everyone can see the internet TV products, the traditional color TV industry and emerging television manufacturers, have launched the Internet television products. and the Internet brand impact of traditional industries similar to the Internet TV products are still the direct impact of the young people this group, compared to the middle-aged and elderly groups, Internet television is still difficult to break through the shackles of traditional ideas.

World Cup as a youth circle of sports events, and even spread a lot of related jokes on the internet, Anhui Boy, give up 100,000 years salary, resigned to watch the World Cup, from this can see the World Cup fiery, it deeply attracted the eyes of young people.

Therefore, any brand wants to convert fan fans into their own brand loyal fans, on the one hand bring brand reputation, on the one hand to improve product sales. The World Cup is a information explosion point, users will take the initiative to pay attention to the World Cup and any information related to the use of the World Cup as a point of information to create marketing activities, in this regard, Skyworth's new brand Cool Open TV is a success story.

Play Product: Truly customization

The success of marketing activities can not replace the product's own industrial chain capabilities, as the Internet industry is unable to subvert the actual experience of users online, as well as marketing to do a good job, the product can not keep up, will eventually be spurned by users. Internet television is known as "user value."

Have to say that the Internet companies in the marketing agility, but like "pull the banner big drum" behavior is also the internet company's usual trick, its own products do not have much characteristics, but with marketing tricks to make products appear "tall", the actual situation is a "scam".

Cool Open TV relies on strong industry chain integration capabilities, before the World Cup, after full user research, launched the World Cup four customization function: Boot event trailer, TV built-in quiz APK, TV online shopping, World Cup custom edition TV, such as All-in-one solution, for the majority of fans bring intimate convenience of the experience.

Cool Open TV for the World Cup to create a limited edition of the World Cup customization machine, the shell of the 31 participating countries pennant (except Japan). In addition to the shell aspect, the other is the boot event notice customization.

The personal customization of Internet TV, this and the route that the smartphone walks is the same pattern--c2b, in this aspect most attracts the user, or its unifies the World Cup this theme to be custom-made, accords with World Cup's attention, simultaneously is full of thick "chases the team" complex, may anticipate is, Cool Open TV World Cup customized version of the traditional color TV industry to take the door of the user route.

Play Interactive: fan-specific creative benefits

Early product and user formation Disconnect is common, users buy products, product companies and users in this "en break righteousness", just stay in the trading class. Another impact of the internet on traditional industries is fans, products want to have their own fans, not only to have affinity, but also need excellent products, both indispensable, the product "high" era has passed.

Complimentary TV to give back to fans are already the majority of internet TV manufacturers play, it is almost "standard", can win the user is OK, for a large number of users do not "free" to give the user, the TV manufacturers have a bit of deception.

Cool Open TV has made innovations in this area, one months before the opening of the World Cup, cool open TV launched 31 World Cup national flag of the country's custom machine, with ordinary products sold together, buy the egg machine users, but also can be exempted from the single, which greatly increased the enthusiasm of consumer participation in interaction, triggering fans in the social media heated discussion, Let the football star also come to join in the fun.

Zhiyi, a famous football player, has reached more than 2000.

Playing boldly: The road of differentiated marketing

"Futures" of the smartphone model is also widely used by internet TV manufacturers, first let users buy some time in advance, and then a few months before users can get a belated television products, during the manufacturer for various reasons as an excuse, in fact, reflects the product supply chain capability.

Cool Open TV to sell new products to kill into the market, and accurately grasp the market opportunities, timely open sales, this is the first Internet TV brand without pre-sale, direct open sales of the brand, its behind the sales, production lines, logistics and other tests are very large, cool open TV with the hard power of industrial enterprises, finally carried down. Cool Open TV business sincerity, also won the trust of a large number of fans.

Fans represent a new kind of productivity and competitiveness, which is the obvious feature of stripping traditional marketing. Communicate with consumers, both form a "bridge", while allowing users to participate in products, products by the user's own customization, combined with the World Cup information explosion point, this is cool open TV successfully marketing the World Cup sharp weapon.

Text/Guo Jing micro-letter public number: Guo Jing Internet Circle