Look from the current situation! Today's SEO should pay attention to what aspects?

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Talk about a website SEO for now engaged in seoer personnel is indeed met the bottleneck, with Baidu constantly update its algorithm optimization, upgrade. It's not as easy as SEO as it used to be. In the author and other webmaster discussions on the topic of SEO, there are a lot of stationmaster said, now the SEO really can't do, the chain also can't hair, and some webmaster feel really a bit afraid not disorderly, say now SEO industry has slowly downhill, more and more no development prospects and space. Some stationmaster directly in group shout Everybody hurriedly change careers, leave this bitter force "stationmaster" the title, once had a friend to say to me directly, alas! This year Baidu algorithm such a blow, make him dare not hair outside the chain, so I smiled and said, should not be how serious it, ask him where you are now to do outside the chain Ah, he said now "I "Only to do friendship links, as for other platforms outside the chain do not do, at that time listened to I did not say what is a smirk." In the author's opinion, SEO in the current Internet Information age, its development is not only bright prospects and is a lot of dedicated grassroots webmaster Entrepreneurial road. For the prospect of SEO the author also wrote a special article on the future development of <seo industry where is it??> this article mainly on the development prospects of the SEO to do a simple exposition, the specific content of the author is not here to say more, interested webmaster friends can go to the text to see.

For the current SEO author does not agree with the above webmaster's point of view, however, the current Baidu algorithm on the previous optimization techniques have a serious impact, so that the current SEO optimization has produced a bottleneck, but in the author does not seem to be the other webmaster such pessimism, the author has been firmly believe that as long as the guide to follow Baidu optimization, do not violate the Baidu algorithm, Attentively completes the content, the creation high quality outside chain, regardless of Baidu or other search engine algorithm how changes, will not affect the SEO development. Said here may be some webmaster asked, in the current situation, now the SEO should pay attention to what aspects? How to better do a good job of the site's optimization operation? The following author combines their own experience in SEO summary, from the following three aspects to share with you.

I. The construction of website content quality

The content of a Web site such as human blood, is the fundamental site optimization, especially in the current situation, this year believe that the webmaster all know Baidu algorithm did a number of large-scale adjustment, for a site content quality requirements are getting higher. And not like the past as casually to where copy down the article copied to the website or as many stationmaster said false original, will several articles synthesis or order upset, change the title can be. At the same time, according to Baidu Webmaster Platform Lee announcement: In October 18, 2013, Baidu Index data has been fully upgraded, which means that now Baidu spiders for a site content quality of the recognition of the ability to judge relative to the past to be more accurate, so as mentioned above the method of writing content can be said to be unworkable. The following figure for Baidu Index map:

From the above figure can be seen in the Baidu Index data upgrade, the content of the low quality of the site, the index data is decreasing trend. Therefore, to do a good job of the site optimization, we must be able to create a relatively high quality content, while its content on the user has value, the author often communicate with the webmaster always say such a word: "Do your site content, not afraid of search engine algorithm changes."

Two. Research and analysis of user behavior and needs

SEO's ultimate goal is to let users search a keyword through the search engine to your site, to understand your products and achieve the purpose of sales. In the understanding of such a premise, in doing a website optimization, you have to the user's search behavior analysis and research to understand the real needs of users. As the author of the current optimization on the sale of "coffee Machine" station, before I start to optimize the site, we have to study the purchase of coffee machine This group of users will be through what keywords to search, such as: the author through the keyword mining tools to learn "coffee machine use" "Coffee machine Repair" "Home coffee Machine" Such keywords are used every day by users to retrieve these words. After I know this user behavior, the author can determine the optimization of the goal and direction, write original relevance content, the following figure for the coffee machine correlation original soft article.

Three. High quality outside the chain construction

The reason why Baidu such a crackdown on a variety of outside the chain, is because the chain on a site has an important role, at the same time this also every webmaster understand the truth. The use of a Web site optimization, the construction of the chain is still indispensable. But in the present moment, how do we build a high quality chain? I have written several articles on this point, and there are a lot of papers like this on the Internet. On the specific how to build high-quality outside the chain I do not do this in detail to share, the following simply said two big points: 1. Do a good job of high relevance of the Web site links exchange, preferably for peers. 2. If the writing is good, you can write the relevance of the article to the major portal site or webmaster network to contribute. When the submission of the audit through, will be a lot of web sites reproduced, so as to bring more natural outside the chain, such a high quality of the chain, to improve the weight of a website has an important role.

This article original: Yang: Reprint please specify: source Dongguan Malston Coffee Machine Network: http://www.cafedg.com/cafedeatil.asp?id=231 Please respect the original copyright for Xie.