Look overseas! Development prospects beyond Mobile interconnection

The rapid development of smartphones and the popularization of 3G networks have led to the lowering of the threshold of mobile internet. Thus the mobile Internet in 2012 as the outbreak of virus as the same growth, set off a wave of mobile interconnection.

Over the past two years, more and more Internet companies have invested heavily in the mobile internet, porting their applications to mobile handsets, while others have designed and manufactured smartphones, with the intention of acquiring more users by controlling terminal preset applications to achieve their own layout in the mobile interconnection industry. And a part of it began to develop more suitable for mobile end of the Internet applications such as Wansing, rice chat, micro-letter and so on, while others began to consider the mobile interconnection industry-related security issues, or to start a transformation specifically to create mobile interconnection platform related applications available to other companies. The mobile internet is being used and recommended by more and more users.

Mobile Internet is also gradually changing the pattern of the Internet. Because of the difference between the mobile internet and the online wireless network, some of the absolute advantages of some online internet have become more and more weak in the wireless internet. As a result, the traditional giant of online internet is gradually adapting to the historical trend of wireless internet. Recently Sina and Alibaba's personnel organization structure adjustment also considered the mobile Internet rapid development brings the opportunity and the challenge factor. Sina decided to divide the current main business into a portal and microblog two major sectors. At the same time, Chao stressed that 2013, the core of Sina's strategy will be "move first", in the resources to move tilt. January 10, 2013, Alibaba Group announced that in order to face the future of complex business ecosystem trends, as well as the opportunities and challenges of wireless internet, while allowing the organization to more flexible synergy and innovation, the group's existing business structure and organization will be adjusted to set up 25 business departments, The business development of the specific Division will be the responsibility of the President of each division. In 25 division, Wireless Division, Aliyun Division, Cloud OS Division and so on are related to mobile Internet.

At the beginning of the new year, some traditional internet companies began to have a scale effect on the mobile internet. January 10, 2013, according to Youku released the latest statistics, from Youku mobile terminals of the daily video playback (VV) has exceeded 100 million. Up to now, Sohu News client has received 60 million installation, daily new activation of 240,000 users, the total amount of subscriptions exceeded 160 million, has become China's largest mobile media platform. Qihoo also recently reported that its mobile product downloads reached 150 million in the third quarter of 2012.

After a hectic 2012-year mobile internet race, Internet bosses began to breed the commercialization and monetization of mobile internet in 2013. Because the mobile Internet terminal has the input inconvenient, the screen small and so on characteristic, the internet big guy in the Internet The handy profit model does not necessarily apply in the mobile Internet. After getting a certain scale effect, the Internet bosses began to think about how to make a profit on the mobile internet. Because, in the 2013, internet bosses have been thinking about the commercialization of mobile Internet.

Perhaps a piece of the mobile Internet kingdom is a dream that internet companies are keen to pursue. A lot of money floating to the mobile internet, a huge number of mobile Internet applications, access to the App Store rankings, a huge popularity may be hope.

So what can internet companies do besides mobile Internet?

There are reports that China's internet giant Baidu January 16, 2012 opened a Vietnamese version of Baidu Bar, in addition, through the Vietnamese version of "Baidu Know" and "hao.123.com" to provide web search services. It is said that the "hao123" in April the daily average page browsing volume of 70,000 times, and in August it soared to 2 million times, increased 30 times times. In addition, as China's other well-known internet giant, Tencent 2012 also took the first step to enter the Vietnam market. Tencent launched its micro-credit service in April. In just 7 months, the number of micro-letter users in Vietnam reached 1 million.

January 11, 2013, Sina Weibo and NetEase Youdao announced a strategic cooperation, NetEase Youdao will become Sina Weibo's first translation partner, for more than 400 million users to provide free foreign language microblogging translation services. When browsing the foreign language content of Sina Weibo, the user can get the translation result directly through the Youdao dictionary.

January 9, 2013, Baidu announced to the Southeast Asian market (mainly Thailand) launched the system optimization tools Baidu PC faster built-in system optimization acceleration, System Patch Update, System garbage clean-up three function modules, and 360 security Guardian features alike. Baidu PC faster currently supports only English and Thai.

While all eyes are on the coming mobile internet, some internet companies are looking beyond the Chinese market to overseas markets. At present, some of the Internet through the promotion of their own Internet applications in other countries, some promote their own software tools, some attract more overseas users to enter the group, or through the acquisition of overseas companies to achieve expansion. China's internet companies still have major business in China, with relatively little market revenue from overseas. And when everyone is only limited to the eyes of the domestic, the oath to Wolidou to the end, rattling, in court, attack each other to become the law of survival and survival. In fact, a step back may be a brighter one, and the Chinese market is only a small part of the global market. However, the domestic market, in order to maintain the current market share on the basis of actively promote overseas expansion strategy, accelerate the transition to multinational companies to adapt to the global Internet development trend, and in the tide of the internet to occupy its own place, such an Internet may be able to get a second chance of rebirth.

Although the mobile internet has been a huge mirrors in the past two years, the commercialization of mobile internet is still a big deal. It is better to actively promote overseas expansion strategies at this time, to introduce overseas users or to promote their own applications abroad, or to expand their overseas acquisitions, or to provide content services for overseas companies to develop their own offshore business.