Lookback is a technology start-up company in Sweden

Lookback, a technology start-up company based in Sweden, was founded at the end of 2013 to help developers more accurately improve the user experience by recording screen activity and user expressions and sounds. Founder Joachim Bengtsson and Jonatan Littke were former developers of Spotify.

How was Lookback born? After hearing the design team complaining about not getting the real and accurate user experience data, Spotify chief developer Joachim Bengtsson thinks he should design a software that makes everything easier. After a period of tossing and lookback, the beginning of the embryonic stage. "Many companies are not getting the right user experience data because they don't have reliable ways and means. "That's why we create Lookback," said CEO Littke. ”

Currently, Lookback has received 2.2 million of dollars in seed money from European investors Lakestar, Index Ventures and some angel investors, which will be used to update the platform and recruit talent.

By installing Plug-ins, each user can be a user experience tester, developers can record the user's screen activity in mobile app, even can get the user's expression and voice. Developers can observe a clear user experience-the mood changes during use, and the user's response when the app bugs. Users can also report bugs and write down user testimonials.

Lookback already has a number of competitors, such as: Uservod. These companies also offer user experience testing services: Developers can see how users interact with the product. But Lookback's advantages are reflected in the quality of recorded video.

Since the release of the beta version at the end of 2013, 4,000 companies (including Spotify, Yammer,king.com) have chosen to use Lookback and have recorded 15000 user experience data.