Looking at internet thinking from a new angle

Editor's note: "User first" "Focus on Product" "social media marketing" ... We've heard so much about "internet thinking". And after listening to the geeks ' views on the subject, I think we might as well listen to another voice. This is an article from a photographic graduate student from Beijing Film Academy, the Micro-blog @ song Elephant.

From his point of view, "Internet thinking" is actually a kind of analogy, analogy mode of thinking, but the real use of the people is very few; when the circle of people are scrambling to read our times, please do not forget those 20th century philosophers-Is Depo, Jean Baudria, Foucault, Geix Zizec and so on, look , they are irrelevant to the Internet industry, but they have for 50 of years in the global human Society of the consumption patterns , organization mode, entertainment, subject recognition, The description and prediction of subversive thinking, such as media influence, may guide us to subvert the rules in the Internet world and let us make miracles.

1. Internet thinking is a analogy, analogy mode of thinking

In the past year, what has been the topic of the Internet is as hot as Spring Festival, it must have been called "internet thinking", so that when I gave lectures to Gao Sanyi's bear children, I could not help but remind them: if any of you want to take the film academy or media University, it is best to understand what is "internet thinking", Because Baobuzzi interview the teacher will also be very sudden ask you this word what meaning.

But after reading so many articles on internet thinking in the micro-blogging circle of friends, I feel more and more of those writing style seems familiar with this way of the writer, have more or less the suspicion of hindsight, such as elementary school students summed up the central idea and paragraph to summarize a few characteristics of the description of a few internet nouns on the finished.

For example, we can also generalize in many articles on internet thinking that the definition of Internet thinking is often expressed as follows:

"Internet thinking is nothing more than ' the ultimate ' focus on products and services ' + ' excellent social media marketing '. ”

"The core of Internet thinking: 1. Data-driven operations; 2. Basic function free, value-added service charge 3. Micro-innovation, rapid iteration. ”

"The definition of Internet thinking: in the (mobile) Internet, large data, cloud computing and other scientific and technological development in the context of the market, to the user, the product, the enterprise value chain and even the entire business ecosystem to re-examine the way of thinking." ”

"Internet thinking is not a methodology, but a dimension of thinking." ”

"If you want to ask what Internet thinking is, it must include connected thinking." ”

The definition of these Internet thinking is not summed up by the inductive method of proposition and example argument. In fact, the concepts we use in our daily life are summed up in the abstract.

But the definition and concept itself is a rigorous and pervasive description that cannot be directly converted to "creativity". This is like, today we all know the concept of "nuclear fusion" "nuclear fission", but the crux of the matter is: who is the first to anticipate this physical phenomenon, if used in the manufacture of weapons, that will have a far-reaching impact? Horses, for example, are not the first people to reach the Internet, but the core step is Once he had access to the Internet, it was immediately possible to think of the traditional marketing distribution of small and medium-sized products, and how disruptive the changes would be if the internet intervened.

Therefore, the Internet thinking mode, rather than using those definitions to describe, it is better to say: Internet thinking mode is a analogy, analogy thinking mode. But even if I think this definition is better than other definitions, it is useless, because "a person, how to train their own thinking mode, and finally achieve analogy analogy transformation" is the key to the whole problem.

2. The real way of thinking changes, is to reach the bone marrow, the road long its repair far XI

If we all admit that internet thinking is a new mode of thinking, there is hardly anything more difficult and complicated than changing the mode of thinking of a person and even a group of people. Internet thinking mode, so that I, as an art student, from the moment of contact with this word, immediately associated with the "contemporary art" in China's sad predicament.

It is sad because in the history of human art, art concept, art form, art value judgment standard, took place 3 times turned upside down, according to the artistic idea and the esthetic interest, the art divides into the classical art, the modern art and the contemporary art 3 times, More interesting is: the concept of classical art and fun stretches for hundreds of of thousands of years, but the contemporary art of modern art ideas and tastes, but in a century quickly changed dramatically.

In other words: Human understanding of art and art, judgment and appreciation of the standards, in the past 100 years has occurred two times break and subversion, then we ask ourselves: our understanding of art, is it still Leonardo da Vinci, Van Gogh, Daqian, Qi Baishi, artistic conception of the distant broad-minded, modelling realistic realism? In other words, If you can not appreciate the art of 798, can not understand Bigassopo Locke, it shows that our artistic thinking, or missed the two most important break and rebirth.

In fact, in the Western era of modern art, probably from 1860 to 1960, while the Western contemporary art period is from 1960 to now, and we China, in fact, in the middle of the 80, there has been the Western modern art and contemporary art of reference and imitation, and in about 2005 years, China's contemporary art has reached its zenith, with sky-high auctions popping up and newspapers rushing to report.

Some geeks may ask: What do you do with these arts, and the answer is: you ask the question itself, which means you have no analogy talent for internet thinking. The above example is to illustrate: the Western prevalence of more than 100 years of art thinking mode, China has explored more than 30 years of art thinking mode, so far most of the Chinese and even university graduates (even the Chinese University of Art graduates) do not know, let alone at ease.

This shows: How difficult it is to change the mode of thinking, and from the understanding to the flexible application, it will be a long way to repair the process.

You may say: Chinese and even intellectuals, the slightest understanding of modern art and contemporary art, which is too exaggerated, who do not know the Impressionist Van Gogh, Cubism Picasso? Who hasn't visited 798? My rich friend, who has a collection of modern art and contemporary art at home, you, the artists, Or rely on our support!!

Let me tell you: I'm talking about thinking mode, not the pile of art, the artwork is just the physical form of the artist's mind, the body and feces of the particular mind, just as you've collected Quentin Tarantino's movie, but you're never Quentin.

So, simply the ability of a primary school teacher to generalize the central idea, apply to the analysis of Internet thinking, is not much significance, we should explore the question is: how do we learn, train their own thinking, through continuous learning and reflection, so that they have analogy analogy mode of thinking?

The real way of thinking changes must be to reach the bone marrow: literature or art, the Internet is no exception. As I said above, if the development of an area is fundamentally broken and subversive, the ultimate reason is that the progress of the Times, the transformation of technology has caused the whole social structure, the mode of operation of the society, the human way of life and the values of the world outlook.

3. Instead of listening to the eloquent speeches of successful people, learn to be pragmatic in the great philosophy of the 20th century.

As early as the 1970, the 20th century United States most important anthropologist Mead (Margaret Mead) in the "culture and commitment," a study on the generation gap problem (_culture and COMMITMENT:A study of the generation GAP_) foresaw that: the development of human civilization, will experience the "pre-Yu culture" and "culture" "after the metaphor of culture" three periods.

Pre-figurative culture, known as "old-age culture", before human civilization entered the industrial Revolution, the world changes very slowly, the younger generation to the old generation to learn basic survival skills, as well as the older generation of the understanding of life, recognized lifestyles and Jiang concepts.

The culture of the latter is the process by which the younger generation transmits the knowledge culture to their living ancestors. In this era of economic globalization, frequent cultural exchanges and blurred margins, the survival experience of the elders inevitably loses its guiding value. Compared with the older generation, the young people's understanding of life, the pursuit of lifestyles and even fundamental values have undergone a subversive transformation, and has been in a rapidly changing state.

Margaret was already dead, but the world has not stopped and is getting faster because of the dramatic changes in the Internet and technological progress. These far-reaching, extremely complex, far-reaching changes are not at all what we mortals can grasp and describe in terms of their poor life experience, narrow knowledge horizons, five years and eight years of Internet experience.

But things are not particularly pessimistic, because the body of the fetus, although we are powerless to Jiangshan, but 5 billion or 6 billion of the human race is still no lack of prophets and wise men. For the World War II, the changes that have taken place as a result of the technological revolution have been in the Is Depo (Guy Debord), Jean Baudria (Jean Baudrillard), Foucault (Michel Foucault), and Geix Zizec (Slavojžižek). And so on, the master of thought has made a far more convincing depiction and prediction. By reading their writings and thoughts, we may be able to fundamentally transform our thinking into a bone marrow-level transformation. Their enormous influence in political, economic, cultural and artistic aspects also illustrates this point.

Can the Internet industry practitioners Baidu These names will feel: the title of these guys are all thinkers and philosophers, the first instinct reaction is that they should be the Internet industry's most irrelevant person. But the truth is: they are the spiritual mentors that we know about the world and grasp these global changes.

I believe that Is Depo's "Landscape Society" (the powering of the spectacle), Baudrillard's "Consumer Society" (the Consumer society:myths and structures), "image and Simulation" ( Simulacra and Simulation), Foucault's Discipline and punishment (discipline and Punish), Zizek's "because they do not know what they did" (for tightly Know not What tightly As a political Factor) and so on, for more than 50 years the global scope of human society's organizational model, consumption patterns, entertainment, subject identity, media impact, such as the thinking of a thorough subversion of the description and prediction, not only can guide the contemporary art of practical Creation theory criticism, and more suitable for the Internet practitioners of the thinking training and world Outlook remodeling.

Rather than go to any geek meeting, listen to some successful people who have a strong, forceful, and eloquent infusion of success secrets that you will never be able to replicate again. We might as well go and buy some of the books of these philosophers that we misunderstand too deeply.

The misunderstanding is too deep, because when we talk about philosophers and thinkers, we can't help thinking of Socrates, Plato, that philosophers are talking about some of the distant neuropathy of Pluto, in fact, the 20th century philosophers are completely different from their ancestors 2000 years ago, They are talking about the world we live in, this society, this moment. Their ancestors can say not to eat the human fireworks, but these guys are more realistic than most of us.

So why do we not use the intellectual output of the finest brains of humans to guide us in the internet world to subvert rules and make miracles? The works of these contemporary philosophers, although not as direct as the product operating instructions, but not for too long, we can really feel a change of life, never worry about small skills, Small rules, smart tricks to bring you the faint uneasiness and emptiness of self-confidence, because this change, is the foot of the Earth as solid as strong.