Looking at Network marketing strategy through "Brother Sharp" men's brand

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In this era of internet hustle and bustle, it seems that we should pay attention to the network, no matter what, otherwise it is really out, this period of time, there are rumors online hit "Sharp elder brother" to endorse the clothing brand, the network rumors "Brother Sharp" endorsement of the clothing brand demo, but the achievement of "sharp brother" Named Menswear brand.

Do not say this "sharp elder brother" men's brand since its inception to now, its sales, its "sharp elder brother" clothing brand has done the war before the Czech Republic, why so say it? Empty said no, the following to illustrate:

From the first picture we can see, Baidu found with "Brother Sharp" menswear-related pages, to 8.5 million. That's a pretty impressive number. Because it launched the "Brother Sharp" men's brand to date, nor a few short days, and then see what websites have reported the news, Baidu Encyclopedia has been "sharp brother" men to make their interpretation. and major mainstream website also "sharp elder brother" Men's march of the news report, which naturally stepped out of the network to promote the first step of marketing, access to exposure and visibility. And in this use of network marketing process to achieve the effect, not only in the promotion of time to do a quick start, and in the expenditure is far less than the previous TV advertising media effect. What the company is afraid to consider is how to keep the attention of the user.

Figure 1 (Baidu related page)

The second picture should be more direct description of "Brother Sharp" men's brand in the network to promote marketing of the direct benefits, but also the second step of network marketing, access to user attention. This picture is: Baidu Index chart, its index value in: About 14000-3500 floating between, maybe a lot of people on this Baidu index is not very understanding, then I will simply say, Baidu Index is used to reflect the keywords in the past 30 days of network exposure and user attention! It can vividly reflect the daily trend of the keyword! For example, 35000 on behalf of Baidu Rough estimate of the day. Users in Baidu on this keyword 35,000 times to retrieve. Of course it's just an estimate, and it's not necessarily accurate, but as long as we understand that the larger the number, the larger the search volume, this is beyond doubt. In short, this directly reflects the user search volume, that is, user attention. (After this process, enterprises should consider how to turn the attention of users into customers.) )

Figure 2 (Baidu Index)

The third picture intercepts from the Baidu Encyclopedia, the figure is visible is "sharp elder brother" the menswear directly to pick up the Baidu Encyclopedia day hot Spot Attention headlines, this is also quite gives the force. Brand is also a short two days after the hot focus on the headlines, the encyclopedia hot shutdown events, regardless of their user concerns or in fact have an irreplaceable role. And this is more proof of its marketing effect of the virus-type promotion HU success. This is also the natural achievement of the network of the third step of marketing, gain recognition. (After this, the company needs to pay attention to, how to improve their brand, access to user affirmation.) )

Figure 3 (Baidu Encyclopedia-Hot Focus)

So far the entire network marketing process has become a success, I really admire the opening "Brother Sharp" menswear brand clothing company, I think before there should be many companies want to operate, but did not succeed in this step, but only the company took the first step. So no matter how much sales it has so far, no matter what the focus of the debate is, in the current era of the Internet, as long as you can win saliva, then he is a winner. So I think his network marketing means not only worthy of my study and use, or even as a network to promote marketing strategy of a classic planning case.

So we in the future face similar "phoenix Sister marriage Introduction", "Lotus Sister slimming Tea", "Xiao Yue Yue Plastic Surgery Center" should be accustomed to, because the network of popular events and industry combined with the use of network marketing model has been successfully launched.

The last thing you should remember is that the core of network marketing is to catch the eye tightly, because the strategy is more important than everything.

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