Looking at SAP real-time product strategy through 2013 of enterprise IT trends

"IT168" Review of the past year, the Chinese enterprise information market has played a huge potential. and domestic manufacturers of the collective downturn, 2012 foreign manufacturers to accelerate the Denver market in China. It has to mention SAP, a well-known German company that has maintained double-digit growth in the Chinese market for a long time, and the secret to its continued growth is innovation and change.

2012 is an extremely important year for SAP. From a product strategy perspective, SAP focused on five major market segments based on SAP Hana in 2012, namely enterprise applications, Business Analytics, mobile commerce, database and technology platforms, and cloud computing, unlike the three innovative areas proposed in 2011-Memory computing, cloud computing and mobile applications. The shift stems from SAP's insight into the new market environment and SAP's focus on the needs of Chinese users.

At the beginning of 2013, SAP released its heavyweight sap Business Suite on HANA, opening a new milestone in the enterprise management area. So what are the innovations and transformations of SAP in the New Year? Here, the author will combine 2013 years of it trends, as well as SAP in the past year performance, analysis of its current product strategy.

Managing large data SAP products to create real-time enterprises

This is an era of data explosion, large data has become an unavoidable problem of enterprise survival and development. In the view of many research institutions, large data is the general trend and will usher in a full development period in the next five years. China is no exception, IDC research shows that China's big data market in the next five years will grow by 51.4%, 2012 large data market size of about 5 billion U.S. dollars, 2013 will double, 2017 will reach 53 billion U.S. dollars, is the entire information and communication technology industry growth rate of 7 times times, Then the big data industry chain will usher in collective prosperity.

In the face of such a huge data boom, most companies are beginning to awaken, ready to take the initiative to meet the challenge, into the embrace of large data. IDC pointed out that the big data in 2013 will go into the traditional industry, driving large data application market rapid growth. By harnessing big data, businesses will succeed, not disappear into the tide of big data.

With the increasing amount of data, the problem that troubles the enterprise is not how to deal with and show the data, but how to quickly complete the process of processing and presentation, which becomes the key word in the new stage. To this end, SAP put forward the concept of real-time enterprise to SAP HANA as the center, involving all product lines, and strive to make customers into a very competitive real-time enterprise.

1. Real-time Enterprise management

In the field of real-time enterprise management, SAP pioneered the SAP Business one product based on Hana, testing the small and medium-sized enterprises market. With the increasing adoption rate of SAP HANA, SAP has accumulated a lot of experience in enterprise application, the newest SAP Business Suite on Hana is the biggest achievement.

At the beginning of the new year, many enterprises are in full swing on the development of the next year planning, information construction has become an important part of it. In recent years, the use of management software to support the day-to-day management of enterprises has become the mainstream trend of enterprise management, based on the introduction of SAP HANA Business Package for the Enterprise information construction provides the best choice.

The SAP Business Suite on Hana means that SAP Hana is not only an accelerated memory database product, but its greater significance is the merging of OLAP and OLTP, and the business model will be profoundly changed. With the Hana SAP Business Suite, there is no trade-off between cost and performance as it used to be, but by dramatically simplifying the customer's architecture and leveraging a powerful open partner ecosystem to help customers build new, real-time businesses.

2. Real-time Business analysis

The big data itself is not important, and the important thing is the value behind the big data. Some experts say the core of the data is the discovery of value, and the core of the data is analysis. Analytics can transform data into knowledge through insight, allowing business people to make decisions with confidence, anticipate the future, and balance opportunities and risks.

SAP provides a variety of real-time analytics products, including bi tools--sap businessobject, reporting and analytics tools--sap Crystal, data warehousing tools--sap NetWeaver, Business, and other traditional products, Also includes visualization tools--SAP visual FDI and predictive analytics tools--sap predictive analytics and other innovative products.

SAP Real-time analytics bridges the three hot technologies of SAP HANA Memory Computing, mobile commerce and cloud computing. The HANA,SAP real-time analytics product is 10,000 times times faster than other solutions; Thanks to visual FDI visualization tools, ordinary users can easily analyze and get rid of situations in which only experts can use analytical tools in the past; Thanks to SAP BusinessObjects Mobile products allow users to analyze data anytime, anywhere, and through any device. In the same way, users can choose the mode of on-site installation, or they can obtain the real-time analysis products of SAP through cloud mode.