Looking at Sina's Internet financial deployment from "Let Red Envelopes Fly"

2013 is known as the Internet financial year, various models of the Internet financial blowout State, overall, is the internet giant enterprise led provoked the Internet financial preparation competition, to balance Bao as the representative of Ali financial and financial strong rise, so that more enterprises to see the huge internet financial market. At present, the domestic Internet competition, almost all areas of competition will eventually become the competition of internet giants, so, Baidu, Tencent, NetEase and so on have done the internet finance, so, the entire internet finance has become a giant controversy.

In addition to non-financial enterprises, the financial origins of the banks have already their own online shopping malls, for the financial network consumption, there is also a safe such insurance companies began to net Internet finance. At the same time, the relevant Internet financial concept stocks, Third-party payment concept stocks and large data concept stocks have also been hot, the entire Internet financial industry hot to the hands. However, line online under the hot-holding industry, why not see the past, the portal giant Sina and Sohu and other figures?

The author recently also considered this problem, perhaps there will be no care about internet finance enterprises, and finally did not come up with a why. Suddenly one day, unable to withstand the temptation of red envelopes, experience a Sina Weibo "let red envelopes Fly", but in the use of Sina super pay, suddenly enlightened, the original Sina's financial mystery is here.

Why the red envelopes fly over the Internet

Since Sina Weibo "let red Envelopes fly" as the representative of the red envelope activity since the beginning of 4 years ago, this form of greetings to the entire internet for the crazy, many stars and Big V have joined the ranks of red envelopes, and even CCTV's 2014 Spring Festival Gala also with the fine wave micro-bo cooperation, will be issued through micro-blog Red envelopes, This example also allows people to see the microblogging as a social media vitality.

More industries see the value of letting red envelopes fly, in addition to be able to interact with the user, improve user loyalty, but more importantly, this activity can let the brand promotion, product promotion, etc. to get more than the usual times of traffic, now this activity has been widely used in electrical business drainage, from Sina Weibo activities can be seen, Most of the results of the lottery links are ultimately directed to Taobao's prize page. Therefore, the red envelope activity is a platform with many enterprises to create a marketing campaign, in both sides mutually beneficial mutual benefit situation, red envelopes fly over the Internet for granted.

Let the red envelopes fly with super pay

Let the red envelope flying activities have three kinds of awards, respectively, is to share prizes, pay treasure wallet cash red envelopes and Taobao gift package. Among them, the payment Treasure Purse This award total amount is 5 million yuan, red envelopes 8 yuan and 2014 Yuan Two, also said that the user in the lottery after the direct transfer to pay treasure wallet for consumption, if users use mobile phone Sina Weibo operation, you can achieve super pay direct purchase of goods, In order to cultivate users to use the habit of super pay.

With 8 Yuan Alipay cash to mobilize users to use the enthusiasm of super pay, is also a promotional means, the end user to buy the money or through the payment of treasure to Taobao shops, this is the thing to kill birds.

Super payment and the financial layout of Sina

July 6, 2013 Sina received a third party payment license, this means that Sina began its financial layout from this time, to now, Sina's financial layout mainly in the third party to pay this link, the early attempt to launch the microblog wallet, then Alibaba shares Sina, this is Sina try to really pay the start of the business, Only real access to goods can achieve a large payment business.

Sina and Ali together to create a super pay, in addition to the account system through, two-dimensional code will also interoperability, that is, users regardless of the use of micro-blogging clients or Alipay wallet client, can be scanned by both sides published "two-dimensional" can be paid. This sentence means that users use Sina Weibo or Alipay wallet, as long as the online business goods in the two-dimensional code on a sweep, you can pay directly, this is a typical 020 scenarios, visible super payment is the layout of the mobile internet.

The latest data from Sina Weibo show that more than 400,000 of businesses are now socializing on Weibo platforms, and about 48% of Twitter-active users have exchanged their Taobao accounts. According to the latest published "2013 Weibo user Development Report", 88% of users in the daily use of mobile payment, in the mobile payment process, the proportion of the use of Alipay up to 78.3%. These sets of data can show that Sina and Ali after the exchange of payment system, in the mobile Internet occupies a pivotal position, which for Sina's Internet financial Development provides a user base.

On November 25, 2013, Sina Golden Kylin Forum, Sina paid deputy general manager Dai Geng has said, Sina payment of related products and services will be released in the next few months, in fact, Sina micro-wealth platform has been in advance, the 2014 Sina's first move in finance is the United China UnionPay play security card, Does that mean Sina will have a series of big moves behind it?

Super pay and business closed loop

In the mobile internet era, the most people mentioned is the commercial closed-loop, each Internet portal platform with the help of mobile Internet extension, and then the user moved to the mobile end, through the mobile payment to achieve the entire platform ecological closed loop. Obviously, Sina's closed-loop must rely on the super payment and other tools to achieve.

Sina in the future may have better payment products, for a media platform, the lack of electricity and other elements of finance, then the first thing to do is to pay. "Let red envelopes Fly" this activity on the surface is a business promotion, star of the activity, but in fact Sina step-by-step based on the payment link financial test water.

The relevant data show that Sina's financial exploration is successful, in the current situation, Sina next is bound to be an Internet financial field of an Up-and-comer. However, in the face of fierce competition, whether later and the need for SINA's continuous efforts and exploration.

Sina Weibo's red envelopes are already flying, and Sina's Internet finance is on the horizon.

My micro-credit number jiwei1122,qq 188283156, welcome to add, together to explore related topics.