Looking at the development trend of search engine from entity search

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Recently, Baidu launched entity search, such as search "open red tree", "Do not lose hair dog" This keyword has appeared directly to the quality of the page, these pages are mainly from the major stations.

This has aroused the concern of many people in the industry, it can be said that the entity search is a traditional search above an innovation, the so-called "entity" is a person, place or thing, that is, nominal things, so that users more quickly find accurate answers, reduce the user's time to find information, so that information access more efficient and convenient, improve the user experience. Industry insiders on Baidu launched the entity search has the following views:

Seowhy founder:

This is like a tag search, through the information properties to show, rather than SEO-speaking title and content. Search for the object is Baidu station or large Baidu (Baidu and a number of major stations set). Commercial words have bid, concept word has encyclopedia, Ask replied have know, now attribute words have big Baidu, Baidu want to let small station go where? 360?

Treasure Net SEO Director Chen Hongjin:

To support this change, Baidu should consider how to improve the experience of ordinary users, rather than meet the seoer and webmaster rankings and traffic requirements. The question authority, the comprehensive answer direct display, the user may find the answer in the shortest time, the Baidu can stick the user, lets the user when has the question the time to want "the Baidu, you knew", this to Baidu and the user, is a kind of double win situation.

Pange stand on the user's point of view is very much in favor of entity search, because it does bring us more accurate answers, because of the development of SEO, the user search out the results of the content are identical, such as I search "Baidu entity search", the content is the same article, do not get other information, but the introduction of entity search , can increase the diversity of search results, and can get more accurate answers, greatly improve the user experience.

But standing in the grassroots Webmaster's point of view is very disgusted with this entity search, because this will greatly reduce the flow of small station, reduce the information exposure of the station, because in addition to the entity search, the top of the second page of Baidu and the tail have related search, the emergence of physical search to kill the heart to do the grassroots webmaster station.

Pange from Baidu launched entity search the future search engine will be more intelligent, search engines will be based on user information (browsing records, age and hobbies, etc.), location and search time and other more complex information to provide users with accurate answers, to meet the needs of the user responsibility. For Seoer, after optimizing the site's ranking effect will become weaker, because the search engine slowly will get rid of Seor on the site rankings interference, it can be said that the user to decide the ranking. and Seoer want good rankings, in addition to please search engine, but also to meet the needs of users search.

Original from Pange blog: http://www.zhiwut.com/1294.html