Looking at the future development trend of electric business logistics from the phenomenon of "slow handing"

Situation: Logistics becomes a soft rib

Since 2008, the rapid growth of e-commerce turnover, the express industry has brought huge development space at the same time, but also brought pressure. Data show that from 2008 to 2011, the electricity quotient turnover nearly 3 times times, but express company new total number only 40%, the pressure can be seen. Therefore, in the higher requirements and the dual factors of continuous demand, express industry frequent price increases to deal with the rapid development of e-commerce industry, price increases is only a means of easing the pressure, after the price, the problem of slow logistics is still there.

For Taobao "century Singles Day" activities, some household appliances Taobao merchants have participated in, through the promotion of activities to promote more sales. Some of the big promotions such as Taobao are very useful. But there are also businesses that are worried and do not participate. One did not participate in Taobao "century Singles Day" activities of home appliances mall merchants revealed that although participate in Taobao Mall promotional activities can let their stores enjoy the "dividend", but more worried about is Taobao mall more than 20 million of the day's orders make The courier company "burst warehouse" impact on their own shop user experience. Obviously, because the logistics of the problem will affect consumers on the site to buy products experience mood. Users like this are actually worried about the need, but online shopping logistics problems must be resolved to become an urgent matter.

Whether it is relying on the third party logistics Taobao Mall, or gradually build and constantly expand its own logistics platform of Jingdong Mall, the holiday of the electric business platform by the sales surge brought about by the logistics problems and headaches. System failure, orders have errors, orders are lost, courier to "slow" and so on have become a big problem. It is obvious that the problem will be more difficult to solve for manufacturing enterprises that lack experience in the logistics of retail products.

I interviewed a Thunderbird staff, he said: "Every holiday, the delivery of people than usual more than a hundredfold, the number of logistics pieces doubled, has exceeded our work tolerance, so the phenomenon of logistics lag is very normal." However, the company will also increase the number of workers during the festive period to alleviate some of the problems. "In fact, in the face of the holiday, some logistics companies will have their own response measures." But it's hard enough to solve the problem.

Home Appliance Network Shopping Logistics has become a soft rib, how to solve the soft rib? Electrical appliance dealers need to take enough effort to do so.

Electrical business: Beijing East Collection freight suning unpaid freight plan

Speaking of logistics, it is difficult for us to combine shipping costs. Some shopping malls because of free shipping and attract a large number of consumers onlookers, and some shopping malls because of the problem of freight loss of some orders. But that doesn't mean anything. Collect freight is formal, logistics speed is the hard truth.

Talking about the net shopping, we have to mention is Jingdong Mall. Jingdong Mall is also precisely because of its thoughtful service by many consumers of all ages. As the electric business giant, the network shopping flow problem, Jingdong also did not escape. Last week, Beijing Mall announced that it would charge logistics freight, which undoubtedly hurt the hearts of consumers. In the face of the upcoming promotional activities, Beijing East Such action for what? Because of the loss? Has the industry personage analysis is because Jingdong mall "cannot carry". These are not important to our consumers. What is important is that the Jingdong Mall, which collects logistics freight, can guarantee that there is no "slow handing" phenomenon during the promotion season.

And as another electric business giant suning easy to buy a few days ago firmly stated that no charge for freight plans, with a view to bringing benefits to consumers at the same time, to bring more experience.

We know that the cost of online shopping than the actual market to buy a lot of money to save, many consumers will be based on the cost of the site to choose to browse and patronize the site. Consumer's This kind of consumption psychology and the habit also needs the electricity merchant to capture. Therefore, the electronic business in the logistics of freight seems to be very important. However, when the consumer chooses the product, the logistics speed becomes more important now. Therefore, in the face of the upcoming home appliances promotion end of the feast, the electrical business should be prepared in advance, to prevent the matter into a "slow pass." Star Dream Shopping Mall (www.xingmengshopping.cn) Yang that the current solution to this so-called "slow delivery" phenomenon of logistics only from the following three aspects.

The first to establish a perfect logistics management system

Now with the development of E-commerce industry, many electric business enterprises to establish their own logistics space. But are not quite perfect, after all, the development of E-commerce industry is not long, the establishment of a coordinated logistics is not easy. Therefore, the current electrical business should be established by their own logistics based on the promotion of management capacity, in addition to the operation of logistics staff and hardware must pass the department has a sound management system, coordination of all aspects of the work, so as to deal with a variety of complex management and distribution problems, and constantly improve the logistics and distribution efficiency.

Second, adjust the time of logistics delivery

Although there are more people shopping online, but not all of the goods must be delivered at once, so as long as the delivery of the time required to be delivered, so that the time to share in the case of the arrival time and the need for goods, in order to send a large time to all relatively tight goods to provide enough time. This not only enhances the logistics distribution efficiency, but also enhances the logistics service ability.

Third, establish the sharing channel of logistics resources

In fact, in this era of e-commerce industry, the coexistence of electric business enterprises should not be only competition, in fact, more important resource sharing, a single big situation in the present is not, take the subdivision of E-commerce mode is more outlets, so the establishment of good logistics resources to share channels more important. Because the market is the space of the industry, therefore, the electric business enterprises should make full use of their own advantages to cooperate with it, so that not only to make their own resources have been fully utilized, but also greatly enhance the overall efficiency of the electrical business itself, more directly led to the overall development of E-commerce, for the electric business has won a stable development space.

From the above three points can be seen, logistics "slow delivery" phenomenon is not really scary, the most important electric business enterprise how to look at it, how to develop the final still have to see the electric business enterprise they how to go, electric business again how development must know only industry has the development space, everybody can survive otherwise industry will one day fall.