Looking at the future of small and beautiful from the change of search rules

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Taobao at the end of last year played a small and beautiful slogan, the aim is to hope that small shops can have a foothold in the same way, this plan may not be achieved last year, but this year because of the new search rules change, there will be more small two beautiful shops can survive, and even good development.

What changes will the new search rules bring? The following cases can be inkling. Hangzhou has a women's clothing shop, last year, relying on 1 to 2 to achieve the annual sales breakthrough of 15 million yuan goal. This year because the new search rules weaken the weight of the explosion, the store up to the current position, sales of less than 2 million yuan. The main reason is that when a problem occurs, the whole store's other baby traffic does not come up, the result is expected.

What changes have been made to the new search rules relative to the old rules? According to Amoy Baoxiao revealed that in the weight of sales, before the 30-day sales as the standard, now joined the 7-day sales as a basis for consideration. Previously in the position of Tofu block four sales are 20,000 pieces, 15,000 pieces, 12,000 pieces, 10,000 pieces, and now 200 may also enter the position of the first four, because this section within seven days of sales growth is very fast, so there are opportunities to show.

The second change is the previous on the home page many of the possible three dynamic scoring is very bad, but the new rules change, such shops or the probability of the emergence of the baby will become very little.

The third change is the increase in the proportion of the original price. A lot of shop hype explosion, are through the steps to increase prices to complete the sales and evaluation of data accumulation, but in the latter part of the time will affect the increased search weight. It's a baby. If the price changes frequently, it will result in very little natural flow. And those who sell the original price of the baby, because there is no change in prices, if there is a good sales, the natural search flow will increase a lot.

The fourth change is the increase in the weight of the new account. Take women as an example, a shop in the new 5 on a half month, and another shop one weeks on the new 10, the latter ranking must be higher than the former.

5th, the number of unsalable will affect the weight. If a shop has 50 of the baby in the sale, but sell good only 1, 3, the other is no sales or 0 sales, such shops will not be a priority Taobao grab show.

After the new search rules are implemented, it is very advantageous for many small and medium sellers to take a small and beautiful route. Suggest this kind of seller can take this kind of operation mode: 1, don't put all the eggs in one basket. Because once the explosion of the problem, will inevitably be marketing to the whole store traffic to undertake, such mode of operation is very dangerous. 2, many baby management division. Divide the good which is the drainage section, the profit money, transforms the money and so on. This can be targeted to promote, to achieve fine operation.

Why can crack silk be so successful? The reason is that the positioning is clear, is to do the characteristics of the Chinese original style. The use of the network platform, will like the Chinese wind of the crowd together, through good products and services, customers firmly locked, forming a very good viscosity, to achieve today's women's class goal of the top five. Coincidentally, pig head is not a few people like to eat, in the eyes of businesses are basically as a half waste disposal. But Taobao this platform, through the high efficiency of the courier delivery, Beijing, a businessman through the pig to earn the profit is the highest, pork, ribs and other profits can not be compared. The reason is that by bringing together people with the same interests through the Internet, they can produce this effect. If the two are in the ground market, it is impossible to achieve, because the scope of coverage is very small, naturally can not produce good results, the characteristics of the United States is not talk about.

Therefore, if you want to go small and the United States line of business, we must first practice the internal strength, do fine, can have greater development. For example today want to do women's clothing, and women are divided into Europe and America, Japan and South Korea, National wind, and then to the next category, and divided into dresses, chiffon shirts, t-shirts and so on. To do more than can be done in Europe and the United States wind, chiffon fabrics category, dress, when really put this feature to do after the maintenance of good old customer relations, even if tomorrow Han will want to do the European and American chiffon dress, also can not compete with your shop. One of the main reasons is that you are stronger than Han's in this respect. The truth is that the whole is not as good as you, individual stronger than you. Jiangsu TV to want to and CCTV, no matter from the ratings, the influence of the host can not be compared, but because the success of creating a "non-interference" This trump program, the show in the period of time ratings are higher than CCTV.

So when the opportunities for small and beautiful are really coming, do you catch them?

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