Looking at the new trend of the hotel network Marketing from the "organization homepage" of Happy Net

If you log in Happy NET, click on the left "organization Celebrity Home", you will see "Hotel" One, click on the right side appeared nine hotels (Figure 1), each hotel has its own head, name, description and http://www.aliyun.com/zixun/aggregation/9175.html "" "" "" "" "" "" "" Han court chain hotel fans up to 10838 people, fans have visited the record 14,824 times, a total of 114 virtual gifts received (Figure 2). Into the hanting chain Hotel home, you will see the hotel introduction content, the following dynamic, message, information, photos, diary, reprint and other columns (Figure 3). In the dynamic column, there are May 14 promotional information (see Figure 4), that is, the introduction of the college entrance exam lunch room, and provided the Chinese Court Hotel official website link, if you want to send this message to the potential of interested friends, you can pass the right side of the "Reprint" button, select a friend can be completed forwarding.

NET Mandarin Oriental Hotel Home, June 1 released the purchase of Hong Kong Excelsior Hotel "Summer Shopping Family Fun Package" (Figure 5), you can enjoy 1688 yuan per night price stay in the advanced Half Sea View room, give Hong Kong Disney adult tickets, such as two discount, The diary also shows a picture of the hotel location (Figure 6) and a room picture (Figure 7).

The diary of the SPG Club, a happy home, published "My Starwood Story" (Figure 8), sharing the diary of SPG club members with fans to develop "stealth" marketing.

On Happy net, just click on "Add as fan" on the right side of the "Organization homepage" list, you can become the fan of the hotel organization, then you will be able to see any news that the hotel publishes immediately. The above several hotels use the social network platform of Happy NET, establish their own organization homepage, attract the attention of the fan to the hotel, and gradually put the various ways of the hotel marketing to the happy net, through "imperceptible" carefully "nurture", with the aim of fine marketing to the target audience.

Although it has not yet dug out a very successful profit model, but in the network community and social networks, trying to network such a new channel for online marketing, is a useful exploration, but also indicates a new social network based network marketing will gradually become popular. It is believed that with the network community online, such as net number gradually increase, this network community marketing will become a traditional network marketing model of an important complement.

Of course, from the perspective of integrated marketing communications, several hotels in the marketing of happy net still have some places to improve, such as in the Chinese-court hotel chain on the official website, there has not been a happy Network "organization home page" link, and the Chinese court online promotions have not fully reflected in the Web.