Looking at the relationship between the search engine and the user today from the 3B war

Source: Internet
Author: User
Keywords 3B War

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Qihoo 360 Rob Baidu's search engine market war, has risen to white-hot, both sides common goal is: Rob China's search engine market, and finally rob users. It is clear that the 3B war will be all the search engine will involve, Sogou search engine action, has been explained. So will Google intervene? Is SOSO going to get a piece of this, too? Users ultimately rely on which search engine, Baidu is expected, or 360 firm footsteps, or perhaps Google has resigned, or SOSO to take this opportunity to grow? As we all know, Baidu, Google, SOSO, Sogou four search engines have been China's search engine market share to carve out of the world, then is Google, SOSO, sogou three search engine combined Baidu crackdown 360, or Google, SOSO, Sogou United 360 Rob Baidu "mouth meat"?

All said that no benefit is not early, then, the search engine competition, in the end is what? is the user, the use of the search engine of the user base, then, there will be advertisers and it cooperation, will have enterprises, individuals find it to do bidding. So, what kind of search engine is a good search engine?

1, convenience: Baidu has a sentence of advertising-"Baidu, you Know", this sentence almost everyone will read. For many users, are more like Baidu search data. This is the importance of convenience, if users can always find their own answers in a search engine, then he will be the search engine to create a sense of trust, or even a sense of dependency. Over time, this behavior became a habit, accustomed to open his favorite search engine to check the data.

2, comprehensive: Search engine based on users, like a book, not just as the "100,000 why" book, but an "encyclopedia." Users on the search engine, not only to find the answer to the problem, but also want to find something to bring their own interests. So, if the encyclopedia, which includes almost what the reader wants to find, these "readers" will look at the book at any time.

3, practicality: Search engine for users, want the search results on this search engine, get what they want, not the overwhelming advertising or other meaningless results. If the user wants the result to be a horse, but the result is a donkey, is the user disappointed?

4, Profitability: This is the focus, but also search engines want to compete for things. As I said above, the search engine for the competition between the "interests" of the two words. Search engines want businesses to advertise on it, and businesses want to get bigger benefits from advertising, and Seoer want to have a place underneath them. I often receive a lot of search engine Company's sales phone, want me and their company cooperation, generally I will refuse, because I have been using Baidu search engine. Sometimes, I can't help thinking, why don't I choose another search engine? Is it OK for other search engines to do without Baidu? Not, but Baidu's more than 80% market share, so I can only do Baidu search engine. Baidu's user base is too big, so there will be so many like me to choose and Baidu search engine cooperation. This is the importance of profitability, the user chose to work with a search engine, because the search engine can bring him greater benefits. Through this search engine to find products, services, more consumers, users will naturally choose to cooperate with this search engine.

5, Optimization: This is related to the vital interests of our seoer. Open a search engine, input keywords, row in front, is always bidding, bidding below, is our seoer can be achieved position. It is said that network promotion is very difficult to do, because the home page on a few positions, bidding accounted for the half, the remaining one half, but also need us and all the seoer to fight, for our seoe, like the gap between the survival. 360 search engine bid advertising bit has not been put, that is, the home has not yet bid rankings, then, will not attract seoer to do 360 search it? This is related to the effectiveness of our optimization can bring benefits to us. In the webmaster industry has such an understanding: measuring a site good or bad, there are so many factors-– Baidu included, Baidu Weight, Google PR and Baidu snapshot. We can see that, although Baidu to our optimization location, so a few, but still attract us so many seoer flocking, is because, optimize this search engine, can bring us greater benefits, it has optimization, we will choose it.

Overall, the user determines the results of the 3B war, who can give users a greater benefit, who has achieved the victory of the war. Personally, not too optimistic about 360, because he robbed Baidu's market, will inevitably let other search engines are affected, then become a foundation, I am afraid will die without burial. Who do you think the winner is?

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