Looking at the social media marketing of Lao Luo from the Hammer Mobile press conference

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This month's technology industry, the most eye-catching time than the old man's hammer mobile phone, the English teacher Luo since the announcement of mobile phone two years ago has been plagued by outside questions, but has always been adhering to the "tough life does not need to explain" The old Luo finally in two years later May 20 in the National Convention Center officially released the Hammer Technology first product: "Smartisan T1".

Hammer Mobile Phone Conference site

With the launch of the conference, Hammer technology and Luo himself immediately became the hotspot of the Internet. "Hammer Mobile 2014" and "Luo" has become the major search engines and micro-blog Hot search words. As a fan of Luo, I am here to briefly analyze the social media marketing strategy of Luo and hammer company.

Baidu Hot Search list and micro-Bo hot Search list

Baidu Index

Luo since 2002 debut, in New Oriental as an English teacher, with excellent teaching skills and humorous style red over the network. For two consecutive years to become the top Ten Network Reds (the second year for the top ten), after the founder of the Bullog network, founder of the Old English, the War Ark and later hit the Siemens refrigerator and other events Let Luo constantly create new topics, attract media and netizens eyeball. Just as Loro's "tough life needs no explanation", so does the tough old man. In his words, he was just willing to do what he wanted at the right time, smashing the Siemens fridge and spending more than 100,000 of dollars to test it and smash it with his own hammer. Also bring some unknown to the truth of the masses do not understand, "this northeast headmaster how so ah?" The whole day with a hammer smashed, heard or English teacher? "said Lao Luo's microblog.

Luo's hammer cartoon style

Since smashing the Siemens fridge, Lao Luo has announced he is going to be a mobile phone on Weibo. and announced that his company named Hammer Technology, it is reminiscent of the old Luo before hitting Siemens refrigerator with a hammer in the shape. According to Lao Luo himself, named Hammer technology is meant to use the spirit of craftsmen to create the perfect handheld device. In order to eliminate the user's bad impression of the name of the Hammer ("Hammer" in the western region for dirty words) Old Luo made a series of cartoon modelling, and triggered a netizen's PS upsurge, a small "impression crisis" in the relaxed and happy perfect dissolve, and let the vast number of netizens know to do the phone hammer technology.

In my opinion, Lao Luo's social media marketing, mainly revolves around Luo micro Bo-Hammer Science and technology Weibo-hammer science and technology marketing account this three Weibo authentication account number as the matrix carries on the dissemination and the promotion. Open Lao Luo's micro-blog, found that the top is the Lao Luo's micro-letter public account two-dimensional code, with the figure text is: my micro-letter public account, can add as much as possible, perhaps a day there will be surprise ^_^. With a relaxed and pleasant, mysterious gesture to attract fans scan two-dimensional code. In the Lao Luo's microblog homepage, the reprint quantity highest one micro-blog, is yesterday in the press conference published a "I love this World" in the publication after one minute forwarding and the reply are more than 10,000, up to the author when the time forwards has been close to 50,000, the comment nearly 40,000. This style of sensational, aroused the fans of the resonance, immediately spread to the virus to the entire microblog.

And in the first one months of the hammer phone conference, Hammer Science and technology marketing account officially online, after the launch of the old after relying on the referral and lottery way, the number of fans rose, three days to break 100,000, the current Hammer technology marketing account fans in about 150,000, from yesterday the marketing account of the number of forwarding to see, The forwarding volume of each tweet is around 50,000, which can be said to cover the entire microblog.

One months before the hammer phone was released, Lao Luo in micro Bo encourage their fans to change the head of the hammer with the logo in the same lottery stimulation of the case, the hundreds of thousands of hammer Army settled into Micro Bo, a time to open micro-bo, full screen are Hammer logo, can really make full use of the natural advantages of the fans.

In the media diversified today, hammer technology social media marketing is the most vivid case, no one does not give the network marketing company personnel to bring inspiration and inspiration. In this wish Hammer mobile phone big sell!

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