Looking at the value of apps to social networking sites from 51.com data

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Look at a set of iris data first. Whether the data is accurate or not, basically the big trend is not wrong.

• March 09, the net to 43.39 million people firmly occupy the first number of users, happy net continues to narrow the distance with the second 51.com, the number of users exceeded 20 million mark, up to 22.35 million people.

* Net effective browsing time market share fell below 50%, kaixin.com beyond 51.com climbed to third, accounting for 7.2%.

In addition to Poly friends, 09 Q1 Major community dating site effective browsing time is on the rise.

* Net, kaixin001.com and kaixin.com effective browsing time to maintain a rapid growth trend, the chain increase of more than 25%.

This time do not talk about the school happy, mainly say 51.com.

As can be seen from figure one, 51 of the monthly coverage accounted for 11.7%, in addition to QQ social networking sites ranked second, we can basically see this as its market share. However, data from figures II and Tu San show that 51 of the effective browsing time is only 5.5%, and that this data has not changed much since 08 Q2.

What's the problem?

08 Q2 Happy 001 officially began to market, followed by a variety of follow, the role of the app is also fried to an unprecedented height, 51 is no exception, not only the development of the app, but also open the API protocol, enabling the bonus mechanism, to stimulate other teams for 51 development of various types of app applications.

According to 51 of official data, at the end of 08, at least 2 apps should reach a 6-digit user number.

But the data on the pictures tell us that the various apps that have been known for their stickiness have come to 51, and this is not the case at all. 140 million registered users, 50 million active users of 51.com, and 22 million users of the school, there is still such a large data gap, which can only explain one problem: The app does not make much contribution to 51.

The next step, of course, is the old-fashioned "why" time.

Why, I don't know.

The main users in the school are 18-24-year-olds or graduates who just left campus, Happy 001 of the main users are 22-28-year-old white-collar, this age group of users, especially white-collar users of the demand for the app is much higher than other people, because there is time, but no environment to kill, can surf the internet, but can not watch movies play games.

And 51 of the users tend to low age, there is time to surf the internet, nature will have time to watch movies play games, then why should the valuable time spent on the internet in the boring stealing food?

If you go to a game company or any other company to do a survey of white-collar workers, I am confident that you will come to the conclusion that the department that allows you to play games is much lower in the number of social networking sites that play apps than the ones that don't allow you to play games.

That's probably why.

Conclusion：

The app in social networking sites is not worth much, 51.com is an example of a low age user with plenty of time on the internet and a full autonomy in Internet behavior. (Wen/acej)