Looking for opportunities to improve site conversion rates from data analysis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

China's E-commerce site conversion rate of data is about 1%, meaning that the number of shopping sites for 100 people, but the real shopping is only 1 people. Why do 100 visitors only catch that one? The site spends a lot of advertising costs to find the flow, but not in time to grasp, it is no wonder that most of the domestic electric enterprises are not making much money, in the promotion of money at the same time, also have to let those who increase the amount of visitors.

And if you say that from the look of the customer experience is already done well, then whether you need to find other problems? Then it is the habit of the visitor to use the data to find the problem.

Flow Source Analysis: Is it targeted at your target audience?

It is a process from visitors to the website to access the website. Companies to advertise, from the major portals and video on the launch of relevant online advertising. So which of these ads is better and more attractive? These analyses are a major aspect of cost control. You can also view the location of the traffic and analyze which channels are more likely to identify the target customer and increase the amount of delivery. Clear their own positioning, does not mean to be able to understand the user's access, from some data analysis, easier to find and find out why.

Access Depth Analysis: Whether your website can attract users to watch

Access depth ratio = access to more than 11 pages of user/Total access, access time ratio = access time in more than 10 minutes of users/Total users, these two indicators represent the attractiveness of the site content, the higher the data ratio the better.

Here, the depth of the access is most important to the design of the page, and also to the description of the product. Take the small part, to view a shopping site, first of all, the site page is the first impression, as a person's first impressions, a good first impression can make a conversation to the possibility of understanding. Therefore, the site to the user's first feeling is very important, a formal website, not only need to be in the product of the emission of some research, even in the "Madou" of the selection, the main product and so have to consider, emission accuracy is the most important. Moreover, it is also a question whether the introduction of each product will attract users to watch. Previously did not remember read a report, is to say "1.5-meter" of the description of the policy, is a successful Taobao sellers, their products, in kind shooting, each product description in detail to be up to "1.5-meter". Now the most important customer is not a piece of text, but the real things moved to the eyes of customers, so that customers can buy online and traditional shopping generally, there is a sense of reality. Then, naturally, the product can attract users, the depth of access will be deepened.

Registration Rate Analysis: Where to increase the registration rate of the website

Affiliate marketing, which is the most commonly used Internet marketing method in China, most of the electric business enterprises have adopted member marketing methods. And how can a new visitor become a member of your membership and create value? Then, in addition to the design of the registration information, there is, as your membership, I can enjoy what kind of preferential policies. Online shopping is the most attractive, in addition to convenience, the other is cheap. And if you become a member, you can be cheaper, furthermore, in the process of shopping, can highlight the advantages of members, similar to what the super preferential products, can only be members of the purchase, it is likely to attract new users to register, or can use the site active points such as swap products, also for the net buyers is also a point of attraction. Then, you have to analyze how to make the site visitors become members, which policies more use of members of the generation.

Analysis of the single conversion rate: Why to order without payment

In a traditional supermarket, it is often seen that a user looks at the goods in the cart while approaching the checkout, while the other side will take out what they don't think they need. Well, on the web, this is common, there are a considerable number of shoppers, the same will put the goods in the shopping cart, but in the end, the direct exit, no payment. This one cannot be concluded. What causes it? Does the customer just buy it for the time being, pay it tomorrow, or simply give up? It is also the purchase of other goods, such as the amount of a single quantity? These data directly let us know what the customer needs, what can be bought better will be placed in the shopping cart to put the goods in the merchant pocket in the money.

Many people say that E-commerce is the money to hit out. But when an electric dealer website has the fame, then more important is enhances the website the conversion rate, in the detail and the data aspect, the better understanding user, thus increases the sales under the same cost, that is the successful electricity merchant website.

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